BY KATYA DAFNINA
MATTOVAMIRIAMMODE
TheBODY LANGUAGE
STARRING ANNA KLOKOVAPHOTOGRAPHEDAND
BYPHOTOGRAPHEDARIELLII Jan. 2022 Vol. 366366 SENSUALITY in BETWEENEVERYTHINGWATERANDFIRESTARRING PHOTOGRAPHEDKALINICHENKOMARYBYALEKSANDRSVERDLOVWITHNAOMIONVUEMELIANDPHOTOGRAPHEDBYALEKSANDRAMAKARENKO
Valentina Roque Fashion Journalist
I believe we all have high expectations for this year. And that’s a good thing. The world has been through a lot and so did we, so we deserve to feel a little hope and to be positive. That’s what the New Years are for, right?
Even though we cannot control what is going to happen with us and our lives, we can train our minds to see the good in the situations we’ll be fac ing in the next months. To start the year with the right mindset is the best way to keep ourserlves to gether – even if we might go through some not-soideal things – and that’s all I wish for me, for you and for us in 2022.
We’ll find the motivation to follow our dreams, to reach our goals and maybe even to start something that may seems like a wild idea – those are actual ly the best ones.
MALVIE MAGAZINE* Contents MALVIEmag.comOurNEWwebsite ValentinafromLetter ONE OF THE BEST NEW MAGAZINESFRENCH6468
It’s going to be a great year because we’re going to make it a great year.
JANUARY FRONT COVER BACK COVERFOLLOW INSTAGRAMONUS @MALVIEMAG 1205 285820 54 38 2022 *The Artist Edition is a showcase volume. 44 48
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Photographer: Aleksandra Makarenko @aleksa.ph
Model: Naomi Onvuemeli @naomi_onvuemeli
Wardrobe
Assistant:
Makeup Artist: Irina Veremey @veremey_makeup Makarenko Ann @annito__ Stylist: Kateryna Gerasymova @bolelshiza
Dress - H&M consciousViaHand-madeexclusive-beltRoma-ShoesVintage-earrings
8 The Artist Edition | January 2022
Vintage
Dress - by AX Paris Traffic People - Cape Faith Solo - Shoes - earrings
Dress - by AX Paris Traffic People - Cape Faith Solo - Shoes Vintage - earrings
Dress - H&M conscious exclusive Hand-made - belt Via Roma - Shoes Vintage - earrings
Dress - AX Paris Traffic People - Cape Faith Solo - Shoes Vintage - earrings FRENCH FASHION AND BEAUTY MAGAZINE
Photographer: Yulia Serova @serovajuliafoto Model: Maria Lubnina @mashakolet
A COMEBACK THAT WE’RE ALL LOVING TO SEE
Artist:Makeup SchneiderJeanne @jeanne.schneider_mua Model: HollandeLola Paris@Studio@lolahollande
Custom-made clothes
Traditionally, people started wearing customised clothing as the availability and accessibility of readymade brands were limited, since readymade clothes were considered fancy and desireble because of their high price and less usage. Howe ver, as times changed, readymade clothes became more and more popular among people because they became cheap and easily available – the exact opposite of what it was before. With the readymade clothing business gaining this much popularity and utilising the economies of scale, demand started shifting towards it.
As we watched it happen, we noticed that this big turn in the liking and demand for readymade clothes have not come on its own. This big shift can principally be attributed to the major modifications in business plans made by readymade brands, which then rightly ap pealed to customers. This included incre asing the variety of designs, reducing the prices, and quickening the processes involved in the apparel ma nufacturing process. To bring this change, the raw materials were sourced from near by locations, and the clothes were stitched in a mass-producing factory unit that we now know as fast-fa Asshion.the readymade clothing industry sur ged, the customisation clothing industry went downhill when a majo
Photographer: MouyalHervé @herve_mouyal_photographer
Valentina Roque
The clothing and fashion landscape has been changing constantly over the last few decades – and we’re not at all mad about it. The industry has gone from be ing customised clothes centred to ready made fittings taking their stead to bespo ke clothing gradually making its way back to the throne - and hopefully sticking to it as it gives us the possibility of making our clothes look a lot more like ourselves, and not just one more person on the crowd, which is exactly what the new generation of the fashion pack is looking for these
Thedays.trends
However,available.recent
and customer preferences that have dominated the fashion arena have kept on altering every now and then and are principally responsible for the se veral dynamic shifts that are constantly happening in the industry. Basis the cur rent trends, the industry is now escalating fast in the direction of bespoke clothing and is expected to continue in that direc tion for the foreseeable future. As far as we can see and predict, it’s not hard to say that custom fit clothing is now the fu ture of fashion.
times have witnessed a considerable comeback for the customised clothing industry. The prices of readymade clothing, especially designer items have sur ged drastically over the decade, but the de mand and needs of the public have remained constant. Thus, in today’s day as we live in the age of fashionistas, an increasing number of people are looking to get their hands on their desirable designs and fits at economic prices. Ironically, these people are now turning to wards customised clothes.
rity of people who used to buy custom-made fits started finding customisation of clothes excessively time-consuming and expensive in the wake of the newly available readyma de apparel. This extensive shift in demand resulted in the industry phasing out of the market little by little with time till tailor-made garments became a thing of luxury, meant only for small, concentrated sections of the society. It didn’t take long till bespoke were considered something that only the rich co uld afford, which made it a lot less popular and
Another thing to take into consideration is that with technology and digitisation at an all -time high, bespoke clothing has also made its mark on the internet as the number of online options for tailor-made clothes have become higher. Digital marketing and quick delivery services too have added to the gro wth. Lastly, the immersive technologies that are fast infesting the world are too playing a crucial role in this great comeback. Now pe ople can ‘try on’ tailor-made clothing before even placing the order by using 3D customi sation apps and websites that are prevalent these days. The trial option not only assists the customers but also provides insights to the maker of the clothes who can then do a better job of making clothes suiting needs of the customer. The fact that all these proces ses are conducted online makes them com pletely contact-free which is just the cherry on the top of the consumer’s cake.
Article by
@vladpopovartPopovVladPhotographer: @Dianashemetova2ShemetovaDishaModel: @LizzibeautystylePetrichenkoElizavetaArtist:Makeup @vic_andyТереховаАннаDesigner:Fashion Si.bazaartDesigner:Jewelry
Photo:@besstrashnayaModel:@bondarvladStylist:@ksenia_oksiMUA:@irinazueva_stylist
Photographer: Danny @dannyfungportrait Model: Renata Arzube Calderon @rena7a Makeup Artist: Shira Seaman @milencebeauty
Photographer: Tatiana Malinnikowa @tatiana_malinnikowa Model: Margaret Wyroślak @malgorzatawyroslak_ Makeup Artist/Hair Stylist: Klaudia Sadoch @sadochklaudia Makeup Artist/Hair Stylist: Sadoch Klaudia @sadochklaudia Makeup Artist: Martyna Goetz @martynagoetzmakeup Wardrobe Stylist/Fashion Designer: Katarzyna Spietelun @katarzyna_spietelun_ Fashion Designer: Renata Ramola @renata_ramola Fashion Designer: Raphael Zakrzewski @ rafzakrzewski Fashion Designer: Aneta Łącka @aneta__lacka Fashion Designer: Magdalena Bylewska @megbylewska Rings - Rafal Zakrzewski Fur - Renata Ramola
Boots - Magdalena Bylewska Skirt - Aneta Łącka
Boots and Bag- Magdalena Bylewska
30 The Artist Edition | January 2022
Boots - Magdalena Bylewska Top - Aneta Łącka
FRENCH FASHION AND BEAUTY MAGAZINE
As we live in a world where people are being discriminated and even murdered for their skin color and genetic features, it is our mission to try to make life a little less scary.
Racism goes against everything we believe here in MALVIE
Whether it comes in big gestures, like bullying and name-calling, or disguised as “jokes”, racism is violent. It is always aggressive and has the only purpose to oppress people. And that is something we can no longer tolerate.
We know we cannot change everything on our own, but we are doing our best to help in any way possible and to show our support in the making of a society in which everyone is safe, respected and gets ev ery opportunity they deserve.
We know it will take time for us to make big chang es with worldwide im pacts, but we can try and start somewhere. That’s why we created MALVIE Noir, a special edition des tined to empower people of color and make their voices heard through the art. Also, in the immedi ate term, we are donating proceeds to a black led or ganizations that fights ra cial injustice.
You deserve to be respected and appreciated for who you are, and nobody has the right or the power to say otherwise.
You are not alone!
Makeup Artist: Maria Volkova @volkovamari_makeup Stylist: Style: Julia Skulskaya @juliya__stylist
Photographer: Katya Dafnina @katyadafnina
Model: Anna Klokova @k_annanan
SINGLE
The Main ISSUE is a and UNIQUE ISSUE that contains the most creative and
editorials.well-executed
www.MALVIEMAG.com/submissionsNOW!WorkYourSUBMIT Photographer/Retoucher: Yury Romanov @yury_romanoff Stylist: Olena Romanova @helena.romanova.tm Makeup Artist/Hair Stylist: Julia Dzhulay @juliadzhulay Model: Viktoria Apanasenko @crystal.viktoria
Photographer: ARiEL Lii @arieleemage Model: Miriam Mattova @Icon Model Management Toronto @miriammattova Wardrobe Stylist: Junior Baptiste @onixgolddesign Hair Stylist: Shaneekwa Morgan @uneekztouch_ Makeup Artist: Celina Benigno @celinabmua
Dress : Mimiela By Ruby Denis
Shoes : Steve Madden
Dress : Narces
Handbag Marie Copps
Dress Narces
:
46 The Artist Edition | January 2022
:
Shoes : Steve Madden
Dress : Mimiela By Ruby Denis
Photographer/Fashion Designer: Maria Ovsyannikova @maria.ovsyannikova Hair Stylist: Studio 53 @studiya53_ Accessory Designer: Vera Shcherbakova @hats_sher Model agency: @indigomodels_nv @indigomodels_nv Makeup Artist: Anastasia Malysheva @malyshevamua
51The Artist Edition | January 2022
Photographer: Aleksandr Sverdlov @sverdlov_ph
Model: Mary Kalinichenko @mariy.ka.linichenko Organizator: Divine Photoproject @divine_photoproject Makeup Artist: Ira Snezhnaya @ira_snezhnaya
57The Artist Edition | January 2022
Model: Shir Chen @shirchen_
Makeup Artist: Natalie Moria @makeupbynati3 Stylist: Alina Hagbi @alinahagbi_hair
Photographer: Shay Barel @barelshay
Hair
61The Artist Edition | January 2022
62 The Artist Edition | January 2022
Photographer: Aleksandr Sverdlov @sverdlov_ph Model: Valeria Voronova @julia.lavar
Photographer: Alesia Kananenka @_alesiakan_ Model: Alina Bahdanovich @alina_trump
FRENCH FASHION AND BEAUTY MAGAZINE
72 The Artist Edition | January 2022
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The Artist Edition is an Open-Themed ISSUE. fashion, beauty, art, studio, fitness, tattoo, sensual (implied nudity only) and more.
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