Mar. 2022 Vol. 404404 FACE the FU TURE POURQUOI ELLES SONT UNIQUES AU MONDE DIGITAL AGE with DONGQI DIRECTED BY QUAN ZHOU AND PHOTOGRAPHEDBYZHANGJIAN
MALVIE has one biggest goal: to be a place where all artists get to be seen and to feel aprecciated for their work. We believe in people, we believe in you and most of all we believe in Art.
MALVIE MAGAZINE* Contents ValentinafromLetter MALVIEmag.comOurNEWwebsite ONE OF THE BEST NEW MAGAZINESFRENCH6670
Roque Fashion Journalist
We believe in Art as a beautiful, unique way to empower people and to make us understand our feelings and our deepest thoughts. Sometimes, that’s all we need, to understand ourselves as human beings. People who are great and bad at the same time, who have both beautiful and ugly parts, who are not perfect – and Art will be there for us during this if you want to find it.
We want you to see MALVIE as the place you want to share your work in. We want to be part of this discovery of yours. We want to be part of your his tory – and we hope you’ll be part of our for a long Valentinatime.
MARCH FRONT COVER BACK COVERFOLLOW INSTAGRAMONUS @MALVIEMAG 1205 266022 54 36 2022 *The Artist Edition is a showcase volume. 44 50
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Valentina Roque @valentinaroque
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MALVIE Mag is a one-of-a-kind Fashion, Beauty and Art Magazine based in France - WE ARE THE PEOPLE! Feel free to contribute with: Fashion, Beauty, and conceptual submissions.
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FASHION JOURNALIST
Photographer: Yakusheva Yulia @mystic_art_tver Model: Anzhelika Eftodiy @__anzhelika__eftodiy__ Model: Daria Koziritskaia Fashion Designer: Turginovy Dress @turginovy_dress
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FRENCH FASHION AND BEAUTY MAGAZINE
11The Artist Edition | March 2022
Photographer/Retoucher: Olga Zhardeckaya @retouch.photographer Model: Sofi Brich @sigma_minsk @sofiaaa__brich Makeup Artist: Oksana Kuznetsova @ok.area Costume Designer: Pink Punch @pink_punch___
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As fashion immerses itself in the Metaverse, it can be separated into two different forms: the combination of physical and digital, whe re clothing can be worn using augmented or virtual realities, and fully digital, where items are sold directly to an avatar.
ger generations spend more time shopping, socializing and playing there, it’s critical that retail and fashion brands understand how to hop on the opportunities in front of them. It’s time for the fashion industry to create roots on the digital word.
The Metaverse
Asmetaverse.thefashion
Merging Physical and Digital
The internet evolved – and it’s still evolving – right before our eyes. What started with di gital pictures of cats and other cute animals has begun a revolution that transformed every aspect of our lives – I mean, can you imagine not having internet all the time the se days? We use it to work, to communicate with our loved ones, to buy things and even to pay our bills.
It may seem like the Metaverse is best suited to serve the gaming industry and tech giants like Google and Microsoft, but that’s not entirely true. Any brand can find its way into the metaverse, including an executive working in the retail space, and, of course, that’s what I’m most interested in: how the metaverse can transform fashion and how fashion will change our relationship with the
When we think about it, we might think of the apps we use everyday: Google, Instagram, Spotify, Pinterest and many others. But this doesn’t nearly paint an accurate picture of how the current digital landscape is inter lacing with our developing virtual realities. These technologies have taken a hold into our life and we’re already encountering re ality in an entirely new way, it’s like we have two worlds in one now. Digital tools have tric ked our senses into new auditory and visual experiences, and soon enough, this could apply to other senses as well. So, what now?
WHAT IS IT AND WHY IS IS THE FUTURE OF FASHION?
For fashion designers and brands, learning to blend the real with the unreal is going to become a necessary skill in order to tran sition into the future. Similarly, digital design will likely entice a flood of creative output, so designers and brands must understand how to reach their customer base while mastering digital tools.
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A future where new social relationships and sensory experiences will exist? Yes, that’s ac tually what’s happening, and you may have heard of it before: the Metaverse.
industry becomes more and more familiar with metaverse, and youn
As brands and all major events went virtual in 2020, in response to the pandemic, so did clothing. That’s not just me talking about re tailers and luxury brands finally prioritizing e-commerce, but about actual digital sho wrooms. Instead of consumers having to use their imaginations to visualize how an outfit looks — and more importantly, how it would look on them — they can now virtually inte ract with any piece of clothing they want. They can take a 360-degree look at a product from the comfort of their homes. They can zoom in on even the smallest details, rather than re lying on a few photos the brand uploaded to the website. Consumers now have the ability to even virtually try on items by dragging one or more products onto photos of themselves.
The future of fashion isn’t driving to a sto re to make sure you’re buying clothing that fits. It’s not a limited shopping expe rience on an online store. It’s being able to virtually see, touch and experience products as if you’re really there.
There’s a firm belief that digital fashion is the future of fashion, because it allows people to express themselves freely in the metaverse. Di gital fashion is more sustainable, more acces sible, and allows for limitless creativity without the constraints of the physical world.
@kuraga_designerDesigner:Fashion@movvviiModel:@andrey_kiykoPhotographer:@sasha.kappArtist:Makeup
Valentina
Article by
The future of Fashion? Roque
@ivanherrera.phHerreraIvanPhotographer:@martinez.retoucherMartínezMarianaRetoucher:@jescalantestyling_EscalanteJorgelinaStylist:@estudiobelenfioritoFioritoBelenMakeup:&HairmastronicolaGinaModel:@welovemodels._@ginamastronicolaSandovalJorgeaccesories:anddress
Fashion:
Photo:@kuraga_designer@lugovaya_foto_MUA:@sasha.kappPhoto:@andrey_kiykoModel:@kap.kap.kap
Photographer: Diana Denisova @DISM AGENCY @denisova_dia Model: Darina @darinkadark Assistant: Lesya Terekhova @lesya.terekhova Creative Director: Dism Agency @dism.smm Accessories:Wardrobe:Butoni@butoni_ru
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Wardrobe Stylist/Photographer: Kate Dedetas @kateome Model: Esenya Aygit @yesaygit
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As we live in a world where people are being discriminated and even murdered for their skin color and genetic features, it is our mission to try to make life a little less scary.
Racism goes against everything we believe here in MALVIE
Whether it comes in big gestures, like bullying and name-calling, or disguised as “jokes”, racism is violent. It is always aggressive and has the only purpose to oppress people. And that is something we can no longer tolerate.
We know it will take time for us to make big chang es with worldwide im pacts, but we can try and start somewhere. That’s why we created MALVIE Noir, a special edition des tined to empower people of color and make their voices heard through the art. Also, in the immedi ate term, we are donating proceeds to a black led or ganizations that fights ra cial injustice.
We know we cannot change everything on our own, but we are doing our best to help in any way possible and to show our support in the making of a society in which everyone is safe, respected and gets ev ery opportunity they deserve.
You are not alone!
You deserve to be respected and appreciated for who you are, and nobody has the right or the power to say otherwise.
Photographer: Zhang Jian Model: DongQi Creative Director: Quan Zhou @carina_zzhou Makeup Artist: Zhao Yutong Wardrobe: Shandong Youth University Of Political Science
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FRENCH FASHION AND BEAUTY MAGAZINE
The Main ISSUE is a SINGLE and UNIQUE ISSUE that contains the most creative and editorials.well-executed
www.MALVIEMAG.com/submissionsNOW!WorkYourSUBMIT Photographer/Retoucher: Yury Romanov @yury_romanoff Stylist: Olena Romanova @helena.romanova.tm Makeup Artist/Hair Stylist: Julia Dzhulay @juliadzhulay Model: Viktoria Apanasenko @crystal.viktoria
Photographer: Chanitox Castillo Espinosa @chanitox
Model: Marielyd Martinez @m.lauren28
Photographer: Aleksandr Sverdlov @sverdlov_ph
Makeup Artist: Ksenya Komarova @komarovamua
Model: Yana Kovchenko @yanakovch
Fashion Designer: Daria Raposa @raposa_wear
Hair Stylist: Anastasiia Rakitina @ona_nastasya
FRENCH FASHION AND BEAUTY MAGAZINE
Model: Anna Sadovnikova @anna_sadovnikova Photographer: Nastya Kuznetsova @focusirovka
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Photographer: Antonello Marini @antonello_marini24 Model: Mia Armstrong @Premier Model Management @miaarmstrong2 Hair Stylist: Elena Kazarova @elegancehairstyle Wardrobe Stylist: Alessandra Aschenbrenner @alessandra_aschenbrenner Assistant: Emily Louise Whitethread @elw_mua Makeup Artist: Maria Mckenna @mariamakeupartist Wardrobe: Moushe,Rokit Vintage
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FRENCH FASHION AND BEAUTY MAGAZINE
Photographer: Karl M. Lee @karl_fashion_photographer @karl08701 Model: Aallison Paige @aallison.paige Makeup Artist: Malka Cohen @sol_beauty_makeup stylist: @sol_beauty_Makeup
Head @SOL_BEAUTY_MAKEUPPiece
@sol_beauty_Makeup
stylist:
@shopakira
Photographer: Kat Brackley @katbrackley Model: Dayna Preston @daynapreston Makeup Artist: Sonia Leal-Serafim @sonialealserafim Model: Kenton Merrill @kentonmerrilll
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We accept fashion, beauty, art, studio, fitness, tattoo, sensual (implied nudity only) and more. You can submit your work here: MALVIEmag.com/submissions
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