ALL HAIL THE QUEEN OF AFRICA ALADEYEMI MAJORE WEDDING PHOTOGRAPHER STEFAN COLE FASHION STYLIST & CREATIVE DIRECTOR
I would like to start this letter with something that might be hard to accept: not every day is our best day. And if I’m being honest, I haven’t felt my best in a while now. And that 's fine. It’s absolutely fine not to feel great and not to feel so motivated sometimes. It happens to us all, but what really makes us grow is how we deal with it. Being an artist, a creative, is to put your mind to work non-stop, always with new ideas and differ ent projects. And it does feel great to create a lot of things and to work with what we love, but we also have to be okay with not being able to be so productive all the time, we have to be okay with taking some time to recharge before jumping into the next adventure - because when you work with creativity, everything is an adventure. Your best work is yet to come, and it’s fine if you need to take some time off before starting it. Who knows, maybe you’ll find inspiration in your rest - and we’ll be here to support you and your art whenever the time is right for you.
Valentina Roque Fashion Journalist
MALVIE MAGAZINE* Contents ValentinafromLetter MALVIEmag.comOurNEWwebsite ONE OF THE BEST NEW MAGAZINESFRENCH7278
APRIL FRONT COVER AND BACK COVER FOLLOW INSTAGRAMONUS @MALVIEMAG 1205 266620 60 36 2022 *The Artist Edition is a showcase volume. 50 54
FASHION JOURNALIST * Valentina Roque @valentinaroque EMAIL: valentina@malviemag.com
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FOUNDER * INSTAGRAM: @creative.marius EMAIL: marius@malviemag.com INSTAGRAM:* @g_jagerr EMAIL: goizane@malviemag.com
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Photographer: Ivan Herrera @ivanherrera.ph Model: Mayra Czuchra @maay.czu Creative Director: @amarilloprodu Makeup Artist: Ernie Ba @erniebamakeup Jewelry Designer: Karina DAngelo @divinastentacioneskd Fashion Designer: Vanesa Krongold @vanesakrongold Fashion Designer: Noemi maldavsky @noemimaldavsky Wardrobe Stylist: Nat Betancourt @natbetancourth Fashion Designer: Emilio Rivas @emiliorivascouture Retoucher: Mariana Martínez @martinez.retoucher Wardrobe Stylist: Mila tienda vintage @milatiendavintage Fashion Designer: Scissors @scissors.ba
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FRENCH FASHION AND BEAUTY MAGAZINE
Photographer: Olga Gellert @gellertphoto Model: Tkachenko Marina @Ima_lemle_agency @marisabeltk Wardrobe Stylist: Yuliya Frolova @yulcha_je Makeup Artist: Grinkeeva Anna @grin.anita model agency: IMA LEMLE Agency @ima_lemle_agency Dress:Wardrobe:FactorialBoots:Zara
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When we think about Digital Fashion, our mind probably goes to AR filters, direct to avatar clothing, skins for gaming and more – and we’re right. Digital Fashion is all of this and much more – and the best part is that it could also help us towards a more sustainable fashion system: sustainable practices can be adopted by digital fashion designers to ensure a better production process, from creation to the consumer.
For the fashion industry, the UN specifically appointed four main goals to be adopted:
SDG 13: Climate action. Take urgent action to combat climate change and its impacts. If we take the time to really think about those, we can see that SDG number 4, for example, is about providing inclusive edu
WHAT IS IT AND HOW CAN IT HELP US BE MORE SUSTAINABLE?
The circular fashion system is essentially where waste is avoided, and how we are mo ving towards it is by trying to use resources that already exist in the world rather than creating new ones. There are three stages of the garment where improvement can be made: materials, process and consumption. In the case of digital fashion, it’s possible to see how it's helping at materials level.
We have to think about this on a large glo bal scale: how digital fashion can actually impact physical fashion? It's hard to believe that you can replace the physical fashion in dustry, which is a 800 billion US dollars in dustry, one of the most lucratives ones in the globe, with digital fashion. But there’s one thing that is growing in us as a society: when it comes to consumption and our re lationship to clothes, the ways we express ourselves, this can be influenced by digital fashion.
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One of the most important things for a brand to consider its sustainable impact is the utilisation of the Sustainable Deve lopment Goals, or SDGs. They were deve loped by the United Nations and are a plan of action for people, planet and prosperi ty, and the intention is to deliver greater transparency and accountability. There are 17 goals, with the objective to end poverty, take care of the environment, and ensure prosperity for all people.
cation at all levels. For fashion, this means eradicating the early gender divide, where boys tend to stay at school for many more years than the girls, who start to work at really early ages in sewing and other areas. And if we go to SDG 9, it is about ensuring that, even though technology is rapidly pro gressing, we have to make sure that human labour will not get totally replaced by auto mation. Also that it does not disenfranchise workers, but trains those workers for more skilled positions, thereby allowing future ge nerations to work with these technologies.
The potential of Digital when creating a more sustainable system.
SDG 9: Industry, innovation and infrastruc ture. Build resilient infrastructure promote inclusive and sustainable industrialization and foster innovation.
SDG 4: Quality Education. Ensure inclusive and equitable Education and promote life long learning opportunities for all.
The circular fashion system
Digital Fashion
SDG 12: Responsible Consumption and production. Ensure sustainable con sumption and production patterns.
Photographer: Visionreboot Model: Mulan Rowe Model: Alix Langley @Viviens Modelmanagement Accessory Designer: Seon Im You Wardrobe Stylist: Anitta Lawrence Makeup Artist: Alex Cervenak
Valentina RoqueArticle by
LiperiniAuroraPhotographer:GinoJenniferModel:PaolaDiAuroraArtist:MakeupCoutureèTreDesigner:Fashion
The fashion industry has always been about sel ling dreams and identities. It's so much more than just clothing and styling. At the moment we’re living right now, there are no fashion brand that has elevated it and uses digital in a globally impactful way, which changes our physical con sumption habits. There is much work to be done by the fashion brands and companies, and the supply chain must be involved in the process, transparency should be enforced, also we need to ensure that everyone working for the industry is fairly paid, something that has been a problem for a long time now. Fashion is about identity. And when we talk abo ut SDGs, when we talk about sustainability, it’s common to see people talk about how it's actu ally impacting the environment. But sustainabi lity should be about how we define humans in this century. Which kind of humans we want to be? What kind of world do we want to leave for the next generations? Sustainability is empathy, is how the world becomes small and we create empathy without any physical borders between countries and all the result of the SDGs: gender equality, to be empathetic to other people. Digital fashion actually exploded not because it's new thinking about fashion or about su stainability, it’s quite the opposite, people are looking for something that’s not new at all for Fashion: escapism. People are lo oking for escapism. People are looking for a definition of themselves outside of their everyday life. We all know that the fashion industry is still far from reaching the sustainable de velopment goals. But different initiatives can reach a more sustainable system lit tle by little. Environmental policies, circu lar economy, digital design, digitalization of the production process, recycling, re pairing and reusing, consumer conscio usness, and more. There is no easy way and no big genious solution, but we do have things that can be done in order to reach one main goal: a more sustainable industry that respects people and protects the environment.
Photographer/ Fashion Designer: Gaëlle Strohmenger @paperdreams_gs Model: Kayda Bryant @kaydakiolani
Photographer: Donia Gamal @duunniiaaahh_ Model: Nada Yousif @nadyousif_ Makeup Artist: Shahy @makeup_by_shahy
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FRENCH FASHION AND BEAUTY MAGAZINE
Whether it comes in big gestures, like bullying and name-calling, or disguised as “jokes”, racism is violent. It is always aggressive and has the only purpose to oppress people. And that is something we can no longer tolerate. As we live in a world where people are being discriminated and even murdered for their skin color and genetic features, it is our mission to try to make life a little less scary.
Racism goes against everything we believe here in MALVIE
We know it will take time for us to make big chang es with worldwide im pacts, but we can try and start somewhere. That’s why we created MALVIE Noir, a special edition des tined to empower people of color and make their voices heard through the art. Also, in the immedi ate term, we are donating proceeds to a black led or ganizations that fights ra cial injustice. You deserve to be respected and appreciated for who you are, and nobody has the right or the power to say otherwise. We know we cannot change everything on our own, but we are doing our best to help in any way possible and to show our support in the making of a society in which everyone is safe, respected and gets ev ery opportunity they deserve.
You are not alone!
PhotographerMuse@majorephotography@yemialade Stylist & Creative Director @fashionwidower Wardrobe @theivyshowroom Art Director @fiskanistyle Designer @jovanifashions MUA @artistryrebirth Hair Stylist @iamcrystalcarter Assistant Stylist @mwabistyles @brandon_bucket LabelAgency@effyzziemusicgroup@kstarrmgmt
My pleasure!My passion for music started as a hobby at a very tender age, singing in the school choir and school competitions .I eventually noticed the effect my voice had on an audience .I loved acting too, so any time I sang a song ,I first read the lyrics like a poem and acted it out in melo dies. Music always became per sonified for me,more than just a hobby but actually a friend and a place where I could be ANYBODY . What gives you the inspiration you need to make your music?
You’ve done a lot for the music industry so far, so would you say you’ve done your job or is there some thing even bigger that you still want to achieve? Music is an unending sentence,ever evolving force .I am.music and music is me.Music and I have a con tinuous relationship. Lol You had a participation in ‘Black is King’, so you have worked with Beyonce, one of the biggest musicians in the world. How was that for you and your career? Working with Beyonce is a dream come true. Meeting her was even more unbelievable. I'm grateful for the music we made and I'm excited for whats to come. Outside from music, is there anything else you’re passionate about? Have you ever seen yourself working in any other areas? Music has opened my eyes to many needs that I be lieve I can meet in the lives of people, be it from a business angle or philanthropy. I recently was named as a GLOBAL ambassador for the UN platform that allows me to lend my voice to people who need my platform or atleast an echo. I'll be making many announcements soon. What are the things you can’t do without? Food, oxygen,money? Lol Is there someone you would say was your biggest inspiration when you were starting in music?
Hello, Yemi! Thank you so much for talking to us, we’re really happy to have you! For starts, can you tell us where does your passion for music comes from?
I'm inspired by the experiences in my life as I travel around the world and meet many people and even the experiences of friends and family.These experiences form the body of my songs. Let’s talk about your growing up. I'm the 5th of seven children ,born to parents from different tribes (Yoruba and igbo). This exposed me to the different indigenous practices of both cultures includ ing music and traditional instru ments. It wasnt long before i fell in love with JuJu music and highlife which form the core of my musi cal sound. You’re now one of the biggests artists in Africa and you’re rising everyday in the world, that’s huge! What do you think is the main reason that so many people identify with you and your work? It's an honour to do the things I love and appeal to many people from different races around the world. I think everyone is unique in their own way and people relate to different artists for different reasons. The one thing I have in com mon with majority of my fans is our love for the cul ture and sounds of Africa.
I have a long list of great musicians that have in spired me from day 1. Boys2men,Mariah Carey,Be yonce,Angeliquekidjo,Busta rhymes.etc INTERVIEW WITH Yemi Alade
EXCLUSIVE
We’re excited to see your next projects! What can we expect to see from you next?
My latest record is titled #Myman featuring Kranium. We shot the video in miami and it came together beautifully. I sincerely can't wait to share all the projects I have been working on.
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The Main ISSUE is a SINGLE and UNIQUE ISSUE that contains the most creative and editorials.well-executed
www.MALVIEMAG.com/submissionsNOW!WorkYourSUBMIT Photographer/Retoucher: Yury Romanov @yury_romanoff Stylist: Olena Romanova @helena.romanova.tm Makeup Artist/Hair Stylist: Julia Dzhulay @juliadzhulay Model: Viktoria Apanasenko @crystal.viktoria
Photographer:
Neo Qin @saysomething_o Model: Du Yingxiang @dulaoda123 Makeup Artist: Jiangzhiping @romy_jzp
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Wardrobe Stylist/Photographer: Paula Moreno Torralbo @paulamshootings Model: Carla Valero @carlavalero_ Makeup Artist: Angela Lopez @b.angelz Wardrobe Stylist: Glittears @glittears_ Wardrobe Stylist: Oceane mineo @oceeanemineo Hair Stylist: Silvia Monroy @silvimonroy Top: Zara Top 2: Zara
Set: Jacket:Stradivarius@glittears_Heels:Zara
Dress: Zara
Top: Zara Skirt:Heels:@glittears_Zara 57The Artist Edition | April 2022
Top: Zara Top 2: Bershka Trousers: @glittears_ Heels: Stradivarius
Dress: Zara Jacket: @Glittears_ Dress: Zara Heels: Zara Sweatshirt: @glitteras_ Top: Zara Skirt: Zara
Photographer: WantingYu @wantinggyu Model: Xin Fashion Designer: YiZhang Makeup Artist: Yaling
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Photographer: Tatyana Lipatova @tatyana_lipatova.ph Model: Elena Grigoryeva @elena_shag Makeup Artist/Hair Stylist: Polina Litvinova @litvina_polinova Wardrobe Stylist/Creative Director: Elena Dubrova @helen.dubrova accessories: kumari
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Wardrobe: Look de @noel_dechavez
Photographer: Antonio Jaén @antuxphoto Model: Loreto Corbalán @loreetocorb Stylist/Creative Director: Melanie Plaza Perrot @melannipl Director: Sandra Gonzalez @sandragonzlen
Creative
Wardrobe
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Christina Lazar-Schuler @clazarschuler Model: Brieana Macdonald @brieanamacdonald Retoucher: Christina Lazar-Schuler @clazarschuler Hair Stylist: Amanda Straith @amandastraith Makeup Artist: Heidi Cheung @makeupbyheidic Wardrobe Stylist: Janet Ross @janetadrienne
Photographer:
SUBMIT NOW To Our Artist Edition The Artist Edition is an Open-Themed ISSUE. We accept fashion, beauty, art, studio, fitness, tattoo, sensual (implied nudity only) and more. You can submit your work here: MALVIEmag.com/submissions
