Apr. 2022 Vol. 421421 NO SHADES STARRING OLGA YANAPHOTOGRAPHEDBOBKOVABYIVANOVA
I would like to start this letter with something that might be hard to accept: not every day is our best day. And if I’m being honest, I haven’t felt my best in a while now. And that 's fine. It’s absolutely fine not to feel great and not to feel so motivated sometimes. It happens to us all, but what really makes us grow is how we deal with it. Being an artist, a creative, is to put your mind to work non-stop, always with new ideas and differ ent projects. And it does feel great to create a lot of things and to work with what we love, but we also have to be okay with not being able to be so productive all the time, we have to be okay with taking some time to recharge before jumping into the next adventure - because when you work with creativity, everything is an adventure. Your best work is yet to come, and it’s fine if you need to take some time off before starting it. Who knows, maybe you’ll find inspiration in your rest - and we’ll be here to support you and your art whenever the time is right for you.
Valentina Roque Fashion Journalist
MALVIE MAGAZINE* Contents ValentinafromLetter MALVIEmag.comOurNEWwebsite ONE OF THE BEST NEW MAGAZINESFRENCH7280
APRIL FRONT COVER BACK COVERFOLLOW INSTAGRAMONUS @MALVIEMAG 1205 266620 60 36 2022 *The Artist Edition is a showcase volume. 46 54
FASHION JOURNALIST * Valentina Roque @valentinaroque EMAIL: valentina@malviemag.com
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Photographer: Daria Vinokurova @belyak_daria_ Model: Julia Vitalievna @yulivitalievna PUBLISHING AGENCY: MILLIUM
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Photographer:
Zubova Anastasia @zubovanastya Model: Julia Titova @julie_titova Makeup Artist/Hair Stylist: Maria Bunareva @bunareshik Wardrobe Stylist: Nataliya Minenko @minenko_ng Total look: Zara
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vestturtleneckZara - Mango pantssandalsMango-Zara Dress - Mango
SDG 12: Responsible Consumption and production. Ensure sustainable con sumption and production patterns.
When we think about Digital Fashion, our mind probably goes to AR filters, direct to avatar clothing, skins for gaming and more – and we’re right. Digital Fashion is all of this and much more – and the best part is that it could also help us towards a more sustainable fashion system: sustainable practices can be adopted by digital fashion designers to ensure a better production process, from creation to the consumer.
The circular fashion system
The circular fashion system is essentially where waste is avoided, and how we are mo ving towards it is by trying to use resources that already exist in the world rather than creating new ones. There are three stages of the garment where improvement can be made: materials, process and consumption. In the case of digital fashion, it’s possible to see how it's helping at materials level.
We have to think about this on a large glo bal scale: how digital fashion can actually impact physical fashion? It's hard to believe that you can replace the physical fashion in dustry, which is a 800 billion US dollars in dustry, one of the most lucratives ones in the globe, with digital fashion. But there’s one thing that is growing in us as a society: when it comes to consumption and our re lationship to clothes, the ways we express ourselves, this can be influenced by digital fashion.
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The potential of Digital when creating a more sustainable system.
SDG 13: Climate action. Take urgent action to combat climate change and its impacts. If we take the time to really think about those, we can see that SDG number 4, for example, is about providing inclusive edu
One of the most important things for a brand to consider its sustainable impact is the utilisation of the Sustainable Deve lopment Goals, or SDGs. They were deve loped by the United Nations and are a plan of action for people, planet and prosperi ty, and the intention is to deliver greater transparency and accountability. There are 17 goals, with the objective to end poverty, take care of the environment, and ensure prosperity for all people.
SDG 9: Industry, innovation and infrastruc ture. Build resilient infrastructure promote inclusive and sustainable industrialization and foster innovation.
WHAT IS IT AND HOW CAN IT HELP US BE MORE SUSTAINABLE?
For the fashion industry, the UN specifically appointed four main goals to be adopted: SDG 4: Quality Education. Ensure inclusive and equitable Education and promote life long learning opportunities for all.
cation at all levels. For fashion, this means eradicating the early gender divide, where boys tend to stay at school for many more years than the girls, who start to work at really early ages in sewing and other areas. And if we go to SDG 9, it is about ensuring that, even though technology is rapidly pro gressing, we have to make sure that human labour will not get totally replaced by auto mation. Also that it does not disenfranchise workers, but trains those workers for more skilled positions, thereby allowing future ge nerations to work with these technologies.
Digital Fashion
The fashion industry has always been about sel ling dreams and identities. It's so much more than just clothing and styling. At the moment we’re living right now, there are no fashion brand that has elevated it and uses digital in a globally impactful way, which changes our physical con sumption habits. There is much work to be done by the fashion brands and companies, and the supply chain must be involved in the process, transparency should be enforced, also we need to ensure that everyone working for the industry is fairly paid, something that has been a problem for a long time now. Fashion is about identity. And when we talk abo ut SDGs, when we talk about sustainability, it’s common to see people talk about how it's actu ally impacting the environment. But sustainabi lity should be about how we define humans in this century. Which kind of humans we want to be? What kind of world do we want to leave for the next generations? Sustainability is empathy, is how the world becomes small and we create empathy without any physical borders between countries and all the result of the SDGs: gender equality, to be empathetic to other people. Digital fashion actually exploded not because it's new thinking about fashion or about su stainability, it’s quite the opposite, people are looking for something that’s not new at all for Fashion: escapism. People are lo oking for escapism. People are looking for a definition of themselves outside of their everyday life. We all know that the fashion industry is still far from reaching the sustainable de velopment goals. But different initiatives can reach a more sustainable system lit tle by little. Environmental policies, circu lar economy, digital design, digitalization of the production process, recycling, re pairing and reusing, consumer conscio usness, and more. There is no easy way and no big genious solution, but we do have things that can be done in order to reach one main goal: a more sustainable industry that respects people and protects the environment.
Valentina RoqueArticle by
Photographer: Visionreboot Model: Mulan Rowe Model: Alix Langley @Viviens Modelmanagement Accessory Designer: Seon Im You Wardrobe Stylist: Anitta Lawrence Makeup Artist: Alex Cervenak
LiperiniAuroraPhotographer:GinoJenniferModel:PaolaDiAuroraArtist:MakeupCoutureèTreDesigner:Fashion
Photographer: Filippo Basetti @filippobasetti Model: Federica Fedi @fe_de_1988 Stylist: Alessandro Risaliti Hair Stylist: Nicola Raimondo @nicolaraimondo_hairstyle CavìWardrobe:Milano
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Photographer: Natalya Pshenichnaya @reggeyreggey Model: Anastasia Chernysheva @anastasi_chern
Racism goes against everything we believe here in MALVIE
Whether it comes in big gestures, like bullying and name-calling, or disguised as “jokes”, racism is violent. It is always aggressive and has the only purpose to oppress people. And that is something we can no longer tolerate. As we live in a world where people are being discriminated and even murdered for their skin color and genetic features, it is our mission to try to make life a little less scary.
We know it will take time for us to make big chang es with worldwide im pacts, but we can try and start somewhere. That’s why we created MALVIE Noir, a special edition des tined to empower people of color and make their voices heard through the art. Also, in the immedi ate term, we are donating proceeds to a black led or ganizations that fights ra cial injustice. You deserve to be respected and appreciated for who you are, and nobody has the right or the power to say otherwise. We know we cannot change everything on our own, but we are doing our best to help in any way possible and to show our support in the making of a society in which everyone is safe, respected and gets ev ery opportunity they deserve.
You are not alone!
Photographer: Yana Ivanova @ph_ivanova Model/Makeup Artist: Olga Bobkova @bobkova_model
top: boots:glasses:dress:JoskaaZarinaASOSBonaMente
jacket: trousers:ZaraZaraheels:Elyken
top: gloves:glasses:dress:JoskaaZarinaASOSXueyuan 39The Artist Edition | April 2022
dress: gloves:OcstradeXueyuan
The Main ISSUE is a SINGLE and UNIQUE ISSUE that contains the most creative and editorials.well-executed
www.MALVIEMAG.com/submissionsNOW!WorkYourSUBMIT Photographer/Retoucher: Yury Romanov @yury_romanoff Stylist: Olena Romanova @helena.romanova.tm Makeup Artist/Hair Stylist: Julia Dzhulay @juliadzhulay Model: Viktoria Apanasenko @crystal.viktoria
Photographer: Jenny Herrera @jennh95 Model: Mirelle Galvan @New Icon Models @valegalvan23 Wardrobe Stylist: Cris Sauza @crissauza Makeup Artist/Hair Stylist: Margot Sultan @margots_studio Jewelry: Fernando Rodríguez
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Photographer:
Sagi Levi @sagi.photo Model: Shirel Mirel @shirel_mirel Wardrobe Stylist/Model/Makeup Artist/Hair Stylist: Faya Gorohovsky @fg_faya
Wardrobe:Arketa
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Photographer: Vincenzo Mattei @vincenzo_mattei_foto Model: Ornella Rita @ragazzadellefarfalle Model: Michela Masi @__michelamasi__
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Model:
Fashion Designer:
Makeup Artist/Hair Stylist: Michele Zinna
Assistant:
Italiano Di Fotografia
Location: Istituto @istitutoitalianodifotografia
Italiano Di Fotografia
Photographer: Davide Verderame @verderamedavideph Savanna Gann @AstonModels @savanna.gann Davide Pini @davidee_p_ Vanessa @yngpeach_ @makeupbyzinna
Martini
Location: Istituto @istitutoitalianodifotografia
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Photographer: Alexandra Gerasimova @sashagerasimovaya Model: Alena Veselova @_vslv_ Makeup Artist/Hair Stylist: Yana Kartashova @yana.kartashova.beauty
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Photographer: NIKOS ANTONAKIS @Nicholasantonakis @nicholasantonakis Model: Natasha Zarbala @AGENCIA MODELS @sleepismyoblivion Hair Stylist: Statos Peppas @stratospeppas_ Makeup Artist: Natassa Manousiadi @manousiadi.natasha Wardrobe Stylist: Konstantina Bakirli @stylekon_ Wardrobe: New Skin Vintage Clothing
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SUBMIT NOW To Our Artist Edition The Artist Edition is an Open-Themed ISSUE. We accept fashion, beauty, art, studio, fitness, tattoo, sensual (implied nudity only) and more. You can submit your work here: MALVIEmag.com/submissions
