MALVIE Magazine The Artist Edition Vol 442 May 2022

Meghan Markle, the Duchess of Sussex, once said: “You make a choice: continue living your life feel ing muddled in this abyss of self-misunderstand ing, or you find your identity independent of it. You draw your own box.” I read it in a time when I really needed it, and I’m sure some of you do too.

It goes for everyone and for everything we do, but I think it goes a little harder for artists and cre atives. We sometimes struggle with our identities not just as human beings, but as artists – and I really can’t tell which one is harder. But the thing is, we don’t always have to make our best work, sometimes done is better than perfect and some times our best at the moment is not our best ever. And that’s okay.

Our work should match our life and feelings, and that’s the beauty of creating art.

Valentina Roque Fashion Journalist

MALVIE Mag is a one-of-a-kind Fashion, Beauty and Art Magazine based in France - WE ARE THE PEOPLE! Feel free to contribute with: Fashion, Beauty, and conceptual submissions.

FOUNDER

INSTAGRAM: @creative.marius

EMAIL: marius@malviemag.com

EDITOR

INSTAGRAM:* @g_jagerr

EMAIL: goizane@malviemag.com

FASHION JOURNALIST

Valentina Roque @valentinaroque

EMAIL: valentina@malviemag.com

SOCIAL

FACEBOOKEMAIL:INSTAGRAMfacebook.com/malviemag-@malviemagTWITTER:@malviemagcontact@malviemag.com

WEBSITE

SUBMISSIONS/INQUIRIES

For submissions, please visit www.malviemag.com/submissions.

Once images are approved for publication, you give us the right to correct/edit/retouch pictures if needed.

Images will never be sold or used for any other purposes other than to promote YOU and MALVIE magazine.

Photographer: Ilya Ushak @ilyafotodoctor

Subcultures

FASHION & THE SENSE OF PARTICIPATION

A point on which many costume historians have agreed is that fashion, as the propensity for continual change in clothing and designs is a recent phenomenon in the history of hu manity, occurring only with the emergence of mercantile capitalism and the growth in global trade. Other scholars have analyzed fashion as an aspect of a distinctively modern con sumer culture that first gained popularity in the eighteenth century, happening in parallel with the beggining of the industrial revolution. Either way, to be "fashionable" in this histori cal sense of the term should not be understo od as a natural, universal, or biologically given aspect of human behavior, but as a socially and historically condition. Fashion is, in other words, a cultural construction, which means its very existence depends on the complex in teraction of specific economic, political, and ideological forces.

If fashion is a cultural aspect, then fashion subcultures are groups organized around or based upon certain features of appearance, and adornment that make them distincti ve enough to be recognized or defined as a subset of the wider culture. Depending on the group in question, subcultures can be loosely or tightly bounded and their collective identi fication may be self-attributed or imputed to them by outsiders. Subcultures often create their own distinctiveness by defining them selves in opposition to the "mainstream" fa shion – the fashion trends that become more popular, the one we tend to see all over so cial media and red carpets – and they may be either radical and forward-looking or reac tionary and conservative in relation to the do minant mode of dressing: in either case, they always aim toward exclusivity.

The way people express themselves through

their fashion choices keeps evolving over time, and it happens differently in different places and societies too; Fashion is far from being a homogenous umbrella of clothes, shoes, ac cessories and makeup, actually, it has initiated many different and complex trends, which con gregate into subcultures. So long story short, subcultures are a result of fashion trends that groups of people with similar interests prefer.

Another segment that we can talk about here is alternative fashion, which refers to fashion that does not conform to the trends of its time. Unique and super important subcultures such as goth, grunge, punk and emo represent a segment of alternative fashion. Though it mi ght seems like a present day trend, the concept has existed for centuries now. To make it clear, let’s take a look at the different types of fashion subcultures.

Goth

The goth subculture started gaining popularity in the early 1980s in the UK, inspired by gothic literature and architecture. It’s one of those ty pes of fashion subcultures that it’s not unusual for us to see in runways, actually, most modern fashion designers have branded their style of goth. This subculture has been part of society for a long time and has further diversified it self – and continues to evolve in the present days, as its still one of the most populars. Dark clothing is the biggest inspiration. Velvet, lace, mesh, and other similar materials are also frequently used.

Minimalistic

One of the simplest types of fashion subcul tures. There is the presumption that minima list fashion refers to single-colored outfits and lacks design and innovation, but in reality it has it’s own aesthetic, including fashion ba

sics, timeless pieces and simple silhouettes. The importance of fabric and form dominates the function of the outfit. Some essentials for a great and stylish minimalist fit include thick sweaters, straight-leg black jeans, button-ups, and ankle boots. A few popular minimalistic combinations are black and white, neutrals, all whites, all blacks and texture contrasts.

Bohemian

Bohemian, or ‘boho chic’ or simply ‘boho’, goes back to the late 60s and 70s. It highlights natu ral materials and earth shades. Inspired by hip pie culture, bohemian fashion represents free expression and informal style: it is a combina tion of neutral colors, vintage retro patterns, and 70s style. Among all the types of fashion subcultures, this one is comfortable and fun. Boho outfits usually include loose tops with V-necks or off shoulders, mix prints, bishop sleeves, harem pants, flared jeans, and flowy skirts. Maximalism is also big in this aesthetic, so clash prints, styles, colors, and bright tones are common with layered, chunky, and mi smatched jewelry.

And because society is always changing and evolving, there are always new subcultures, now being seen specially in the younger gene rations, like millenials and Gen-Z.

K-Style

K-style is a popular fashion subculture that started to grow all over the world in the 2010s. It is one of the most popular types of fashion subcultures now, influenced by the everyday street fashion of South Korea, and especially the style of K-pop artists. The main elements are trench coats, pastel shirts, midi skirts, and flared wide-leg jeans. K-pop bands popularized this subculture.

E-Boys & E-Girls

The ‘e’ stands for ‘electronic’ and this style gained got super popular on the internet ge neration of 2019. It is a youth subculture that starter being spotted in the late 2010s and is almost exclusively seen only on social media. This trend has recently been popularized by Gen-Z in apps like TikTok, Discord, and Twitch. The elements of this subculture include lon

g-sleeved striped and graphic t-shirts, jeans with wallet chains, mesh t-shirts, plaid skirts, and fishnet stockings. The main color scheme is either bright bubble gum pinks and blues or conversely dark.

Dark Academy

Dark academia is an aesthetic inspired by lite rature and arts. History, Greek arts, and dark elements have attributed to the unfolding of this subculture. It is one of the mysterious ty pes of fashion subcultures that romanticizes the idea of elite education. This subculture is also influenced by the Harry Potter saga. The series brought back woolen sweaters, brown pants, and rich textured cardigans into fashion again. Subsequently, crispy white button-up shirts, cotton pants, and flowy linen dress per fectly fit this subculture.

In conclusion, fashion has evolved to a really big extent since its beggining; it is volatile and never stops upgrading. Although these sub cultures might seem diverse, their motives are similar: they help people stand out and express their individuality, which is exactly Fashion is supposed to do.

Artist:Makeup CervenakAlex @facesbyalex_

Stylist:Wardrobe

LawrenceAnitta

Designer:Accessory YouImSeon @seonimyou

Model: RoweMulan @ohmusephotography

Photographer: @Visionreboot

Article by

Valentina Roque

Model: LangleyAlix Modelmanagement@Viviens@alixlangleymodel

Racism goes against everything we believe here in MALVIE

Whether it comes in big gestures, like bullying and name-calling, or disguised as “jokes”, racism is violent. It is always aggressive and has the only purpose to oppress people. And that is something we can no longer tolerate.

As we live in a world where people are being discriminated and even murdered for their skin color and genetic features, it is our mission to try to make life a little less scary.

You are not alone!

You deserve to be respected and appreciated for who you are, and nobody has the right or the power to say otherwise.

We know we cannot change everything on our own, but we are doing our best to help in any way possible and to show our support in the making of a society in which everyone is safe, respected and gets ev ery opportunity they deserve.

We know it will take time for us to make big chang es with worldwide im pacts, but we can try and start somewhere. That’s why we created MALVIE Noir, a special edition des tined to empower people of color and make their voices heard through the art. Also, in the immedi ate term, we are donating proceeds to a black led or ganizations that fights ra cial injustice.

Bodysuit

EXCLUSIVE INTERVIEW WITH

Maxine Hoover

Maxine, how did you get involved with modeling? Where are you based now?

I always loved modeling and pursued it ever since I was a kid. I was always the tallest girl in my class and remember being 8 years old making up commercials and practicing them in the mirror! I actually pursued it back then and was in an acting agency as a kid, where I became familiar with the casting process and even landed a small role in an indie film. Later on when I moved to NYC to study Fashion Design at FIT, I collaborated with photography students on campus and posed for fashion illustration classes. After getting my degree and working in the industry as a designer, I continued to shoot with photographers and work with brands on the side. Today, I’m still living in NYC and am signed to a few different modeling agencies.

What was your first job as a model? How did it feel?

One of my first jobs was for Vidal Sassoon. Their whole team is amazing and I still work with them today. They sent a group of models and I to Mexico City and Bahia, Brazil for 2 weeks to model for Wella. It was so much fun and I ended up meeting some of my best friends. Right before that trip, I had booked another job with my then-roommate. We ended up being the faces of the first print ad for HelloFresh. It was funny, because in the photo it showed us cooking together on set in a fake kitchen, then we went home and cooked together in our apartment!

Besides modeling, what else are you passionate about? What are your hobbies?

After years of working in Fashion I have since transitioned to the Art business. I now work with a contemporary oil painter in Manhattan, and I am a painter myself. I work with acrylic and oil paint on canvas and I also embroider on denim and leather apparel. When I’m not working and painting, I love to do yoga, meditate, shoot photos, hang out downtown in my favorite neighborhoods and go to galleries with friends.

Who is someone you feel has really influenced you? Why?

I have to say my family has been very influential. My dad is very hard working and always encouraged me to follow my dreams. My mom is an amazing yoga teacher and intro duced me to meditation at a really young age. I also have 4 wonderful brothers who are all very creative, we all grew up inspiring each other and making movies together.

What keeps you excited about life in general?

Living in NYC keeps me excited because it’s constantly changing. There’s so much opportunity here and it never gets old! I love collaborating with photographers, and feel lucky that every single one I’ve shot with has been a won derfully unique experience. I also love to push myself in my creative projects, and am beginning to paint on bigger can vases which is pretty exciting to me.

What is your advice for people to be happier, healthier, and more full of love?

Exercise, meditate, be kind to others, and care enough about your inner peace to only keep positive people around you.

What is the most courageous thing you have ever done?

In both my modeling and art career I’m constantly learn ing new ways of doing things, especially today with more options than ever. I think it takes courage to try anything new, take initiative, learn and try new things when you’re not sure what the outcome will be.

I’ve had a lot of moments like this, from building my net work from scratch, attending castings never knowing if I’d book the job, shifting my career focus from Fashion De sign to Fine Art, starting my own LLC, and sharing my per sonal projects without knowing how they will be received. Many things weren’t always easy and had learning curves, ups and downs. No matter what, I have learned to always stay positive and embrace every step of the way.

Is there an artist you are fascinated about or you would like to work with in the future?

This past year I’ve been lucky to meet some really incredi ble artists that push boundaries of what we believe is pos sible. One of them is Reid Stowe, his art documents his experience sailing the longest sea voyage in history with out resupplying or touching the earth for over 1000 days, longer than any human being. He’s still making art today and is using his experience to train astronauts survival techniques in preparation to go to Mars.

What kind of life would you like to have?

I actually love where I am in this part of my life right now. I live in my favorite place in the whole world surrounded by art every day. I’d like to continue everything I’m doing on a high level and continue to collaborate with talented people from all around the world.

If you could change something on the planet, what would it be?

I’d do what I can through my art to inspire others to think big, and realize their own potential beyond what they could imagine. I want to inspire kindness, compassion, and won der in my work. If it influences even one person to take ac tion from that place, I'll be happy.

What are your goals for the near future and do you have any exciting projects you want to share with us?

I’m actually working on a large body of artwork behind the scenes that I look forward to sharing eventually, along with many more editorial shoots that I look forward to releasing soon! Stay tuned!

Blazer - The Row - Calvin Klein - New York & Company - Nine West

Coat - C/MEO Collective

Bralette - Victoria's Secret Skirt - Lilysilk

Dress Rag Bone

Photographer: Photo By Peter Graf @freefacesofficial

Model: Victoria @Free Faces @freefacesofficial

Agency: Free Faces @freefacesofficial

Wardrobe Stylist: Reka Kelemen @freefacesofficial

Makeup Artist: Anna Koppany @annakoppanymakeup

Model: Viktorianekrasova @Huntersmodels @viktorianekrasova_ Fashion Designer: Lenaletvinova1 @sia.iv_ph

Creative Director: @olesya_tsaturyan

Retoucher: Anastasia @sia.iv_ph

Agency: Huntersmodel @hunters_models

SUBMIT

To Our Artist Edition

The Artist Edition is an Open-Themed ISSUE.