MALVIE Magazine The Artist Edition Vol 443 May 2022

Meghan Markle, the Duchess of Sussex, once said: “You make a choice: continue living your life feel ing muddled in this abyss of self-misunderstand ing, or you find your identity independent of it. You draw your own box.” I read it in a time when I really needed it, and I’m sure some of you do too.

It goes for everyone and for everything we do, but I think it goes a little harder for artists and cre atives. We sometimes struggle with our identities not just as human beings, but as artists – and I really can’t tell which one is harder. But the thing is, we don’t always have to make our best work, sometimes done is better than perfect and some times our best at the moment is not our best ever. And that’s okay.

Our work should match our life and feelings, and that’s the beauty of creating art.

Valentina Roque Fashion Journalist

Letter from Valentina OF THE

MALVIE Mag is a one-of-a-kind Fashion, Beauty and Art Magazine based in France - WE ARE THE PEOPLE! Feel free to contribute with: Fashion, Beauty, and conceptual submissions.

FOUNDER

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INSTAGRAM: @creative.marius

EMAIL: marius@malviemag.com

EDITOR

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INSTAGRAM: @g_jagerr

EMAIL: goizane@malviemag.com

FASHION JOURNALIST

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Valentina Roque @valentinaroque EMAIL: valentina@malviemag.com

SOCIAL

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FACEBOOK - facebook.com/malviemag

INSTAGRAM - @malviemag TWITTER: @malviemag EMAIL: contact@malviemag.com

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www.MALVIEmag.com

SUBMISSIONS/INQUIRIES

For submissions, please visit www.malviemag.com/submissions.

Once images are approved for publication, you give us the right to correct/edit/retouch pictures if needed.

Images will never be sold or used for any other purposes other than to promote YOU and MALVIE magazine.

Photographer: Eleonora C. Collini @eleonoracolliniphotography

Model: Fidji Lapios @fidji.lapios

Makeup Artist: Natalia Balog @nataliabalog.makeupartist

Wardrobe Stylist: Carolina Marsoli @monaco.meraki

Trousers: Next @nextofficial

Blazer: River Island @riverisland

Sandals: Reiss @reiss

Necklace: Frog Aspect @frogaspect

Dress: Carolina Herrera @carolinaherrera

Subcultures

FASHION & THE SENSE OF PARTICIPATION

A point on which many costume historians have agreed is that fashion, as the propensity for continual change in clothing and designs is a recent phenomenon in the history of hu manity, occurring only with the emergence of mercantile capitalism and the growth in global trade. Other scholars have analyzed fashion as an aspect of a distinctively modern con sumer culture that first gained popularity in the eighteenth century, happening in parallel with the beggining of the industrial revolution. Either way, to be "fashionable" in this histori cal sense of the term should not be understo od as a natural, universal, or biologically given aspect of human behavior, but as a socially and historically condition. Fashion is, in other words, a cultural construction, which means its very existence depends on the complex in teraction of specific economic, political, and ideological forces.

If fashion is a cultural aspect, then fashion subcultures are groups organized around or based upon certain features of appearance, and adornment that make them distincti ve enough to be recognized or defined as a subset of the wider culture. Depending on the group in question, subcultures can be loosely or tightly bounded and their collective identi fication may be self-attributed or imputed to them by outsiders. Subcultures often create their own distinctiveness by defining them selves in opposition to the "mainstream" fa shion – the fashion trends that become more popular, the one we tend to see all over so cial media and red carpets – and they may be either radical and forward-looking or reac tionary and conservative in relation to the do minant mode of dressing: in either case, they always aim toward exclusivity.

The way people express themselves through

their fashion choices keeps evolving over time, and it happens differently in different places and societies too; Fashion is far from being a homogenous umbrella of clothes, shoes, ac cessories and makeup, actually, it has initiated many different and complex trends, which con gregate into subcultures. So long story short, subcultures are a result of fashion trends that groups of people with similar interests prefer.

Another segment that we can talk about here is alternative fashion, which refers to fashion that does not conform to the trends of its time. Unique and super important subcultures such as goth, grunge, punk and emo represent a segment of alternative fashion. Though it mi ght seems like a present day trend, the concept has existed for centuries now. To make it clear, let’s take a look at the different types of fashion subcultures.

Goth

The goth subculture started gaining popularity in the early 1980s in the UK, inspired by gothic literature and architecture. It’s one of those ty pes of fashion subcultures that it’s not unusual for us to see in runways, actually, most modern fashion designers have branded their style of goth. This subculture has been part of society for a long time and has further diversified it self – and continues to evolve in the present days, as its still one of the most populars. Dark clothing is the biggest inspiration. Velvet, lace, mesh, and other similar materials are also frequently used.

Minimalistic

One of the simplest types of fashion subcul tures. There is the presumption that minima list fashion refers to single-colored outfits and lacks design and innovation, but in reality it has it’s own aesthetic, including fashion ba

sics, timeless pieces and simple silhouettes. The importance of fabric and form dominates the function of the outfit. Some essentials for a great and stylish minimalist fit include thick sweaters, straight-leg black jeans, button-ups, and ankle boots. A few popular minimalistic combinations are black and white, neutrals, all whites, all blacks and texture contrasts.

Bohemian

Bohemian, or ‘boho chic’ or simply ‘boho’, goes back to the late 60s and 70s. It highlights natu ral materials and earth shades. Inspired by hip pie culture, bohemian fashion represents free expression and informal style: it is a combina tion of neutral colors, vintage retro patterns, and 70s style. Among all the types of fashion subcultures, this one is comfortable and fun. Boho outfits usually include loose tops with V-necks or off shoulders, mix prints, bishop sleeves, harem pants, flared jeans, and flowy skirts. Maximalism is also big in this aesthetic, so clash prints, styles, colors, and bright tones are common with layered, chunky, and mi smatched jewelry.

And because society is always changing and evolving, there are always new subcultures, now being seen specially in the younger gene rations, like millenials and Gen-Z.

K-Style

K-style is a popular fashion subculture that started to grow all over the world in the 2010s. It is one of the most popular types of fashion subcultures now, influenced by the everyday street fashion of South Korea, and especially the style of K-pop artists. The main elements are trench coats, pastel shirts, midi skirts, and flared wide-leg jeans. K-pop bands popularized this subculture.

E-Boys & E-Girls

The ‘e’ stands for ‘electronic’ and this style gained got super popular on the internet ge neration of 2019. It is a youth subculture that starter being spotted in the late 2010s and is almost exclusively seen only on social media. This trend has recently been popularized by Gen-Z in apps like TikTok, Discord, and Twitch. The elements of this subculture include lon

g-sleeved striped and graphic t-shirts, jeans with wallet chains, mesh t-shirts, plaid skirts, and fishnet stockings. The main color scheme is either bright bubble gum pinks and blues or conversely dark.

Dark Academy

Dark academia is an aesthetic inspired by lite rature and arts. History, Greek arts, and dark elements have attributed to the unfolding of this subculture. It is one of the mysterious ty pes of fashion subcultures that romanticizes the idea of elite education. This subculture is also influenced by the Harry Potter saga. The series brought back woolen sweaters, brown pants, and rich textured cardigans into fashion again. Subsequently, crispy white button-up shirts, cotton pants, and flowy linen dress per fectly fit this subculture.

In conclusion, fashion has evolved to a really big extent since its beggining; it is volatile and never stops upgrading. Although these sub cultures might seem diverse, their motives are similar: they help people stand out and express their individuality, which is exactly Fashion is supposed to do.

Accessory Designer: Seon Im You @seonimyou Wardrobe Stylist: Anitta Lawrence @anitta_lawrence Makeup Artist: Alex Cervenak

Photographer: @Visionreboot Model: Mulan Rowe Model: Alix Langley

Valentina Roque

Article by

Racism goes against everything we believe here in MALVIE

Whether it comes in big gestures, like bullying and name-calling, or disguised as “jokes”, racism is violent. It is always aggressive and has the only purpose to oppress people. And that is something we can no longer tolerate.

As we live in a world where people are being discriminated and even murdered for their skin color and genetic features, it is our mission to try to make life a little less scary.

You are not alone!

You deserve to be respected and appreciated for who you are, and nobody has the right or the power to say otherwise.

We know we cannot change everything on our own, but we are doing our best to help in any way possible and to show our support in the making of a society in which everyone is safe, respected and gets ev ery opportunity they deserve.

We know it will take time for us to make big chang es with worldwide im pacts, but we can try and start somewhere. That’s why we created MALVIE Noir, a special edition des tined to empower people of color and make their voices heard through the art. Also, in the immedi ate term, we are donating proceeds to a black led or ganizations that fights ra cial injustice.

Photographer: @Modelagency1201

Makeup Artist: @Beautyj_geneva

Makeup Artist: @Ahlem.makeup Model: @Juliettehpro Model: @Cassandra_pereira.off Model: @Jh_apz

Exclusive Interview with Benjamin PIERREof Modelagency1201

Can you tell us about yourself, please. Where do you live now and where are you from? How did you discover photography and what motivated you to get started?

My name is Benjamin PIERRE I was born in Paris XIVth currently I live near Geneva. I discovered photography really by chance first by taking pictures on vacation and during my hikes. Originally I was drawn to video editing and one fine day I found a Canon mark IV on the train. I started photography with the help of my friends who pushed me to create what I wanted. have created so far. It's only been two years and I'm now a real enthusiast.

What's the best part of being a photographer? What do you like most about your job?

The best part in my opinion is getting the chance to meet lots of people and travel. I took all types of photos at the beginning of street, glamorous, chic, creative, lingerie photos and I had a crush on beauty portraiture, I want to focus only on that.

How would you describe your photographic vision?

I think I have a somewhat creative vision of photography, I like the creative universe that pho tography brings with its play of light and my make-up, which does an incredible job.

What are the most important lessons you have learned about photography so far?

For the moment only small lessons because it's only been 2 years for me that I've been doing this but I would say not to neglect the light and the retouching.

How do you connect with your role models? Are they usually people you know or strangers?

At the beginning I did a lot of collaboration I contacted the models it allowed me to make myself known on the square now the steam has reversed I am contacted directly by email for projects whether in particular for models or for brands.

Are you the type of photographer who plans every detail or are you more spontaneous in your creations? Where do you find your inspiration the most?

I'm the type to plan all the details and when the time comes I leave room for my creativity. I find my inspiration every day in my work with my friends on TV, really everywhere. I'm lucky to have this visual memory that allows me to bring out things I had seen several weeks ago and transpose them into photos.

How do you keep your motivation and photographic freshness?

I would say passion but beyond that I always try to improve myself so there is always work to be done.

What goes through your mind when you're on set behind the camera?

When I'm there and everything is installed, that's all for me, it's the moment of relaxation, it's the moment when we have fun and above all to apply all the work that we has learned.

How would you define “beauty”? What does this mean for you?

It's a complicated question, beauty leaves the free choice according to the perception of each one. In my opinion, in photography, each person has their own raw beauty, it is us photogra phers who must shape it so that it becomes obvious to everyone.

What are your future plans/goals for the next two years?

My projects would be to have a maximum of business with beauty brands for the promotion of their products and necessarily always in the same register as Malvie a collaboration with Elle Suisse or Vogue Italy is on the program.

Where can our readers follow your work and get in touch with you?

So you can follow me on Instagram on my account @modelagency1201 or on my website modelagency1201.com Looking forward to seeing you soon :)

jacket: Zara jewelry: Mersada

Photographer/Creative Director: Antonio M-Cattáneo @amcattaneo Model/Makeup Artist: Estela Amorós @queenaletse Fashion Designer: AO Concept @aoconcept

Photographer: Ramanpreet Singh Sohal @rammysohal

Model: Sarah Cook @saaarachaaa

Hair Stylist: Serayla @serayla_eausalon

Makeup Artist: Micah Del Rosario @micahkeziamua

"Fashion and cinema, two tools that complement each other. The Tradition and Culture editorial is inspired by Pablo Berger's Snow White movie, in which it brings us closer to the bullfighting world by transferring the story of the Grimm brothers to a Spain of the 1920s in the south of the country, more specifically to folklore and to the bullfight ing world. The editorial reflects tradition and culture with the reinterpretation of the traditional costumes used in the bullfighting world, such as the flamenco dress or the costume of lights. The dresses that evoke Manila shawls, the characteristic combs and mantillas which appear in the film, the very characteristic cape and bullfighter's bullfight er's costume, etc. are some of the references shown in the editorial."

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