THE FASHION ISSUE BIG
PHOTOGRAPHED BY MARIA POLESHCHUK
CHZHANANNAGREENSTORYWITH
Half of the year has passed already. I mean, where did the time go?
So much happened in the last months, it’s almost hard to remember everything. But one thing is for sure: some things were great and some not so much, but we got through it all and we’re still here doing what we love, what we chose for our lifes. How great is that?
As creatives, we know working with our own minds and always try to get new ideas for new projects can be a big challenge; we’re not always on our best - but that’s okay. The most important thing is to not give up and keep on getting better and better, and if we’re still doing it is because we believed in ourselves every day - even if it didn’t feel like it sometimes.
MALVIE MAGAZINE* Contents ValentinafromLetter MALVIEmag.comOurNEWwebsite ONE OF THE BEST NEW MAGAZINESFRENCH7076
I’m positive that there were times when you want ed to give up on whatever you were working on - I know I did - but I’m so glad none of us did. We did our best so far and we got to keep on doing that, the rest of the year will just get better from now on. Here’s to great achievements, they are yet to come.
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MALVIE Mag is a one-of-a-kind Fashion, Beauty and Art Magazine based in France - WE ARE THE PEOPLE! Feel free to contribute with: Fashion, Beauty, and conceptual submissions.
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Photographer: Duhina Anastasya @duhina_photo Model/Makeup Artist/Hair Stylist: Kristina Ivleva @drkbxmm Wardrobe Stylist: Artem Sagura @lvxamg
Cap - Kenzo Jacket - Bershka Top - Orhideja lingerie Pants - Zara Belt - Karl Lagerfeld Heels - Zara FRENCH FASHION AND BEAUTY MAGAZINE
Hat - Kangol Necklace - Heron Preston Puffer - ASOS Design Dress - SHEIN Stockings - ASOS Design Heels - Bershka
10 The Artist Edition | June 2022
EyewearSneakersNecklace-BalenciagaH&MJacket-ZaraTop-ZaraSkirt-Zara-MaisonMargiela
Photographer: Mikhailova Anna @mikhailova.ph Model: Kllementiinaa @kllementiinaa Makeup Artist: @ev.karavan_muah Creative Director: @m_prodacshion Fashion Designer: @levezabridal
FRENCH FASHION AND BEAUTY MAGAZINE
One question is still very recurring: how do you have sustainability and growth? The answer is not simple, but a recent report by Global Fashion Agenda revealed that the fashion industry can be 80 percent susta inable by 2030 with increased investment in existing recycling technologies and infra
18 The Artist Edition | June 2022
years and clothing production has approxi mately doubled, caused by a growing mid dle-class population across the globe, also, it increased per capita sales in mature eco nomies, but at the same time, clothing use has declined by almost 40% in the last years. Both of these facts are mainly due to the ‘fa st-fashion’ phenomenon, with quicker turna round of styles and trends, increased num ber of collections created and lower prices.
By moving to a circular system, the industry will be able to unlock a USD 560 billion eco nomic opportunity, but realising it requires new business models and collaboration across the value chain. A circular economy for fashion would create better products and services for customers, contributes to a resilient, thriving and more equal fashion industry, and best of all, it regenerates the environment. It also prioritises the rights and equity of everyone involved in the industry, and will create new opportunities for growth that are distributed, diverse, and inclusive –nothing like what’s happening now.
fashion industry is track to
Circular ECONOMY
FASHION INDUSTRY MAY BE 80 PER CENT CIRCULAR IN LESS THAN 10 YEARS
Currently,structures.the
the USD 1.3 trillion clothing indu stry employs more than 300 million people along the global value chain; the production of cotton alone is responsible for almost 7% of all employment in some low-income co untries. Clothing represents more than half of the total textiles used and in the last 15
Happily, conversations around fashion have already become synonymous with conver sations around sustainability, and even though fashion would like to be more eco -conscious, that’s not something o happen overnight. It is quite the opposite, actually, it could take years – a time that we don’t really have anymore. For that reason, many com panies have implemented progress plans to get their supply chains and products to be mostly sustainable within the next five to ten Rightyears.now,
Photographer: SidlauskasAurimas Model: ZybailatėIngaArranger:Flower KusaitėAurelijaStylist:Artist/HairMakeup NarmonteInga
Millions of tonnes of clothes are produ ced, worn, and thrown away every year. The equivalent of a rubbish truck load of clothes is burnt or buried in landfill every second. The fashion industry is one of the major contributors of plastic microfibres en tering the oceans. These facts shouldn’t be considered normal, it should scare us, and to solve the problem, it will require industry and government to work together, along wih significant investment, large-scale innova tion, transparency, and traceability. But if we take these actions together and get started as soon as possible – meaning today – this new system can scale a lot faster.
Community/Producer:Creative CCreative @ccreativelabStylist/Retoucher/ArtArtist/HairDirector/MakeupStylist/CreativeWardrobeDirector/Photographer: GonzalezBernettiDoménica @domesaysDirectorDirector/Locationist/Retoucher/ArtStylist/CreativeWardrobe/Photographer: VivasCayleth @cayleth Model: JoachimGuivenson @guivensonj
The circular economy will certainly change the industry for the best. In that system, products are designed and sold in a way that they are used for longer and can also maintain their va lue for longer. The transition to a circular eco nomy is the best option for both fashion and the environment, we don’t have to lose one to have the other. Progress is slow but steady.
Anotherty.
Right now, recycling happens for less than 1 percent of textile waste into new fibers or clothing, not even close to ideal, so it’s a gre at thing that textile recycling is one big part of the circulatory picture that can get the fashion industry to be 80 percent sustainable by 2030. But it’s not great that these recycling techno logies would need to be fully scaled to get to that goal as technologies to deliver recycling across color cotton, cellulosics, synthetic fa brics, and solutions for blended fibers are all still burgeoning.
big problem is that manufacturing fa cilities often incinerate cotton waste for ener gy, and of course the fashion industry needs to move away from this and start using affor dable, clean alternative fuels to shift incenti ves toward recycling and away from this in cineration nonsense. Also, recycling capacity is also still very small in most manufacturing markets. Still, there are some good news: the post-industrial textile waste offers volumes of quality, consistent textile feedstock, making it more recyclable than post-use waste. To at tract investment to scale this capacity, inve stors need greater transparency and more in formation to believe that this feedstock exists and can be reliable.
Article by
According to Global Fashion Agenda, there are
The biggest challenge is providing conditions for scaling, which include collection and sorting infrastructure, and investment in the recycling sector. The informal waste management sec tor also needs regulation and formalization. The thing is: moving from downcycling to re cycling will be a big help in putting the fashion industry in the right path towards sustainabili
overshoot its 1.5-degree pathway target al most twofold, with emissions of 2.1 billion tons of CO2 equivalents in 2030, compared to the 1.1 billion tons required to stay on the pathway. There are ways to to reduce these emissions, they include scaling circularity, extending the use-life of products and materials, and en suring post-life that components break down and are reused or recycled.
Valentina Roque
three key components beyond post-production recycling that are a priority for pre-completive action: standardized consumer labeling, infra structure for collection and shorting, and sha red logistics. In addition, there also needs to be a reduction in the use of virgin materials, knowing that material production accounts for 40 percent of greenhouse gas emissions, with oil-consuming textiles being the biggest contributor. While the technology to guide the fashion industry toward a more sustainable future exists, the infrastructure needs to be di scussed and put in place.
Photographer: Olga Obukhova @portrait_obu Model: Mary Shistka @mememeloch Makeup Artist: Alessia Strebkovskaya @alessiastrebkovskaya Fashion Designer: Olya White @olyawhiteofficial Fashion Designer: Elena Paskannaya @paskann.store
23The Artist Edition | June 2022
FRENCH FASHION AND BEAUTY MAGAZINE
Photographer: Arthur Magnitsky @arthurmagnitsky Model: Elizabeth Avvakumova @tvoya_ve4erinka model agency: FP model agency @FP model agency @fp_model_agency_rus Makeup Artist: Ksenia Zhdanova @oksimua Wardrobe Stylist: Miraslava Pluzhnikova @mi_a.p Creative Director: Mode Production @mode.production
FRENCH FASHION AND BEAUTY MAGAZINE
As we live in a world where people are being discriminated and even murdered for their skin color and genetic features, it is our mission to try to make life a little less scary.
Racism goes against everything we believe here in MALVIE
Whether it comes in big gestures, like bullying and name-calling, or disguised as “jokes”, racism is violent. It is always aggressive and has the only purpose to oppress people. And that is something we can no longer tolerate.
The Main ISSUE is a SINGLE and UNIQUE ISSUE that contains the most creative and editorials.well-executed
www.MALVIEMAG.com/submissionsNOW!WorkYourSUBMIT Photographer/Retoucher: Yury Romanov @yury_romanoff Stylist: Olena Romanova @helena.romanova.tm Makeup Artist/Hair Stylist: Julia Dzhulay @juliadzhulay Model: Viktoria Apanasenko @crystal.viktoria
Photographer: Maria Poleshchuk @m_art.ph1 Model: Anna Chzhan @soysloy Makeup Artist: Lina Myshova @linamyshova Retoucher: Elena Egorova @egorova_retoucher
We know we cannot change everything on our own, but we are doing our best to help in any way possible and to show our support in the making of a society in which everyone is safe, respected and gets ev ery opportunity they deserve. You are not alone!
We know it will take time for us to make big chang es with worldwide im pacts, but we can try and start somewhere. That’s why we created MALVIE Noir, a special edition des tined to empower people of color and make their voices heard through the art. Also, in the immedi ate term, we are donating proceeds to a black led or ganizations that fights ra cial injustice.
You deserve to be respected and appreciated for who you are, and nobody has the right or the power to say otherwise.
Photographer/Creative Director: Steffen Sharikov @steffenstudios Model: Cait Doty @Caryn Models @cdotyyy Makeup Artist: Jesus Garcia @jesus.arte
FRENCH FASHION AND BEAUTY MAGAZINE
sweater - H&M skirt - Shein shoes - Converse
top - Shein jumpsuit / pants - Emerald Sundae shoes - Zara purse - Sheen earrings - Pavoi
glasses - Francesca's sweater vest - H&M skirt / dress - H&M gloves - Shein
53The Artist Edition | June 2022
Photographer: Ben Lephotography @ben.lephotography Makeup Artist/Hair Stylist: Yaluut @yaluut Model: Leila Reder @leilamgnta Designer: Silbernadelcouture @silbernadelcouture
FRENCH FASHION AND BEAUTY MAGAZINE
Photographer: Aleksandr Sverdlov @sverdlov_ph Model: Mariya Strelnikova @piterskayapanda Model: Dima Maüs @dmitryfefelov Fashion Designer: Alexey Sobol @by.sobol Accessory Designer: Katusha Zinger @katusha_zinger Makeup Artist: Ksenia Yatsyna @makeupartist_way
Photographer: Asavari @by.asavari
Makeup Artist: Choi Yunbeen @choi_yunbeen Marily @marily.__ Designer: Uncinquantesix @uncinquantesix
Model:
Fashion
67The Artist Edition | June 2022
Wardrobe
Makeup Artist: Erin Bradley @ebradleystyle Stylist: Lori Fortune @lorifortune_model
Photographer/Retoucher: Tristen Williams @tristenwil Ellie Hiltz @ellie.hiltz.model
Model:
Dress - En Saison
Skort - Zara - Red Cherry
Shoes
Sweater - Vero Moda
Pants - Design Lab Shoes - Red Cherry
Jacket - J Crew Shirt - H&M
Jacket - Zara Shirt - H&M
Pants - Zara Shoes - Red Cherry
Photographer: Anastasia Smirnova @asmirnova_photo Wardrobe Stylist/Model: Svetlana Astakhova @sveasta Makeup Artist: Starkova Olga @starkova_oliya
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