MALVIE Magazine The Artist Edition Vol 503 September 2022

MODEL

PHOTOGRAPHED BY MARYIA DANILA

THE ARMOUR OF FASHION

STARRING GEORGIA PHILLIPS PHOTOGRAPHED BY DAVE LUCAS

Charisma &

BY WHITE BALANCE PHOTOGRAPHY

FRONT COVER

Photographer: Maryia Danila

Model: Irina Ashtari

Makeup Artist: Donna Sheynis

Hair Stylist: Katerina Grishanina

Photograper's assistant: Monica Henriquez

COVER

Photographer: Garin Chadwick Model: Amber Bernstein Publicist: Jerry Shandrew

new website

MALVIE Mag is a one-of-a-kind Fashion, Beauty and Art Magazine based in France - WE ARE THE PEOPLE!

Feel free to contribute with: Fashion, Beauty, and conceptual submissions.

FOUNDER

*

INSTAGRAM: @creative.marius

EMAIL: marius@malviemag.com

EDITOR

*

INSTAGRAM: @g_jagerr

EMAIL: goizane@malviemag.com

FASHION JOURNALIST

*

Valentina Roque @valentinaroque

EMAIL: valentina@malviemag.com

SOCIAL

*

FACEBOOK - facebook.com/malviemag

INSTAGRAM - @malviemag

TWITTER: @malviemag

EMAIL: contact@malviemag.com

WEBSITE

*

www.MALVIEmag.com SUBMISSIONS/INQUIRIES

For submissions, please visit www.malviemag.com/submissions.

Once images are approved for publication, you give us the right to correct/edit/retouch pictures if needed. Images will never be sold or used for any other purposes other than to promote YOU and MALVIE magazine.

Letter from Valentina

I don’t know about you, but I see September as my personal New Year – it's Fashion’s New Year so I guess it makes sense, right? So many things will be happening at the same time in the next days, I get overwhelmed with excitment and joy just thinking about it.

Things even tend to get a little crazy, but in the best way possible. And that’s what I was thinking about a few days ago when deciding what to talk about it in this letter: what if we embrace crazy? What if we really take this month – or any other given opportunity – and set up all the new beg ginings we are looking for?

Let me make myself clear. Sometimes life gets a little crazy and we feel like we’re lost and won’t make it this time. But what if we don’t have to make it in the way we first thought of? Let’s restart and re-do everything and anything accord ingly to the circunstances we have at the time – and try not to overthink it, sometimes the best you can do is just to get it done.

THE SEPTEMBER ISSUE

WHY IS IT SO IMPORTANT FOR FASHION MAGAZINES? ALSO, IS IT STILL?

September, as you may know, is called ‘The Fashion Month’ along the industry workers and fashion lovers. The most important Fa shion Weeks are happening, new trends are coming and, of course, magazines are get ting a lot to work with. I’m not trying to say that fashion editors don't worry about the content of all issues – I can totally say that we do – but September is always something else, it’s bigger both in terms of editorial pic tures and advertising. But why? Let’s get de eper into it.

September issues have historically been considered the biggest fashion moment of the year for all magazines and fashion plat forms. Always packed with super glamoro us editorial shoots, prime advertisements and trends that will soon debut in stores, it really holds a special space in the industry. The September issue acts a big reset mo ment for people, they actually being in the industry as a fashion editor, model, designer or just by loving fashion. It marks the end of summer and it’s almost like it’s the first step in the direction of returning to “normal” life and routine for people. It also forecasts what's to come in the rest of the year and get us prepared for the new trends, styles and aesthetics – as Gen Z is saying these days, it's a way to show off the pull magazines have with advertisers as it's to be believed that the more pages an issue has, the better a publication is doing financially. We can un derstand why September is a much awaited month for fashion brands advertising, as it marks the beginning of the fall-winter se

ason, the most luxurious season of them all, full of the most in celebrities – that turn into sales for most cosmetic and fa shion brands.

All brands, they being already big and fa mous or just starting to make its way into the fashion pack, know that September is the highest season of fashion, so, as expected, they allocate large amounts of their annual budget to advertising in this month’s edition. You’ll notice that in the first weeks of the month we will be bom barded with advertising and previews of digital campaigns, and then we’ll find everything in magazines. For all of these reasons, the September Issue is always published by all fashion magazines, which coincides with the fashion week in New York, Milan, Paris, and London, the most famous ones and in which the most re levant collections of the most known desi gners are presented. At the time, all of the big, famous and important stores begin to exhibit their autumn-winter collections. Going from hot to cold weather makes new trends begin to emerge, so all ma gazines – like ourselves here in MALVIE – work on delivering the most memora ble, extensive and innovative issue of the year. It’s supposed to make people want to get the actual issue, not just the virtual edition of it. To make people excited to get it and read the stories, see the editorials. It’s supposed to be a real object of desire. In the regular calendar, September may be the ninth month, but in the fashion calen

dar it is the beginning of a whole new year, as it sets the mood for the next two seasons. We get to know which pieces are coming out, which ones are appearing, which colors will be must-haves during the spring of the follo wing year.

As it’s the end of summer, there's a back-to -school feeling in the air, summer holidays have ended and the mood shifts. It's a period of reinvention and fresh starts, both in fashion and in life – and your wardrobe must match your life, right? - when the summer dresses you wafted about in all season no longer feel like the right choice. It's the perfect time for shopping and getting new pieces for this new moment. Fashion at its best is a reflection of public desires, so consequently offers up more inspiration and style notes than usual this month to help you find what you need to reinvent yourself. Not that long ago, it t used to be normal that June, July and August issu es featured less fashion editorials because there were less new clothes in stores, and a lot was on sale as space was being made for the September collections, but it’s safe to say that this is changing as new drops land on shop floors throughout the year and with the rising popularity of seasonless collections, but still the power of the September issue re mains.

Of course, as social media changed every thing we used to know, things are a little diffe rent today. Last year, The New York Post even declared September issues "dead," pointing to a lack of publishing funds. While it seems publishers stopped reporting on ad page co unts a couple of years ago, saying that reve nue comes through many different channels now, there's no denying that the issues aren't as thick as they used to be. Not to mention the many print magazines that have shutte red over the last few years. But we do have a lot of industry insiders that think of brand ad campaings to be as beautiful as the fashion stories inside the magazine, so although now some of these carefully-crafted images appe ar online before they hit print pages, we can’t say that the issue has lost its importance and impact in Fashion.

Though some of the original hype of a Sep tember issue has faded, a very important thing for it to mantain it’s level of interest is the choice of the cover. Cover stars are often chosen because they have a certain fashion kudos, whether a top level model or a well known fashion influencer. This, along with the new autumn/winter edits, makes for a ripe advertising environment that its definitely a real statement time for all ma gazines. We always aim for a cover star with fashion clout, but also someone that has something interesting to say, someone who's really having a moment. A good co ver will capture the attention of the internet and people will share the image with the ir followers, usually with accompanying praise. Even though it’s in rare cases that they will actually read the story and in ra rer cases go out and buy an issue, it's the initial engagement that's important and no teworthy. A magazine cover is all at once a cultural statement, a conversation starter, a negotiating asset, a digital selling point, and most important, a mood.

No one can ignore the sheer numbers po wer that online offers, but advertisers still want in on the prestige. And that’s why the trend forecasting purpose of the Septem ber issue can never become irrelevant, even with the immediacy of digital and social media. The traditional point of a Septem ber print issue is to reveal that year's fall fashion, and even now that people no lon ger need a physical magazine to tell them what's about to be trending, the feeling of having it in our hands and being able to take a break and make our sceen times go down is unmatched. A publication can al ways tell them that they don't already know and make them think about what they are reading in different ways. For now, the re putation of the September issue remains.

Valentina Roque

Article by

Racism goes against everything we believe here in MALVIE

Whether it comes in big gestures, like bullying and name-calling, or disguised as “jokes”, racism is violent. It is always aggressive and has the only purpose to oppress people. And that is something we can no longer tolerate.

As we live in a world where people are being discriminated and even murdered for their skin color and genetic features, it is our mission to try to make life a little less scary.

You deserve to be respected and appreciated for who you are, and nobody has the right or the power to say otherwise.

We know we cannot change everything on our own, but we are doing our best to help in any way possible and to show our support in the making of a society in which everyone is safe, respected and gets ev ery opportunity they deserve.

We know it will take time for us to make big chang es with worldwide im pacts, but we can try and start somewhere. That’s why we created MALVIE Noir, a special edition des tined to empower people of color and make their voices heard through the art. Also, in the immedi ate term, we are donating proceeds to a black led or ganizations that fights ra cial injustice.

You are not alone!

Photographer: Maryia Danila @maries_danila

Model: Irina Ashtari @irinaashtari

Makeup Artist: Donna Sheynis

Hair Stylist: Katerina Grishanina Photograper's assistant: Monica Henriquez

Leather Leggins Spanx Leather top Zara

Irina Ashtari

Happy to have you here, Irina. Tell us your story, how you got started modeling, and where is your home at the moment.

I’m really happy to be a part of your magazine. It’s a big honor. At the moment, I live in Los Angeles, the U.S. I’m from Saint Petersburg, Russia. While I was a professional photographer in Los Angeles, I helped models with their posing. One day, during a photo session for an online jeans store, someone noticed that I train models. They were impressed by my work and offered me to be their model for the next photo session, as well as to photo graph the jeans line. And it all took off from there! Then, I started preparing for bodybuilding competitions in The National Physique Committee - NPC, the largest amateur bodybuilding organization in the United States. There, I became a fitness model, and started moving forward with my professional social media. To this day, this expe rience helps me develop and grow my fitness brand.

Tell us more about yourself. What else do you do next to modeling?

I used to be a professional skydiving instructor, since the age of 15. Now I'm a licensed skydiver and have soared into wingsuiting. I’m passionate about fitness and nutrition. I work as a professional personal fitness trainer. I’m a fit mom of a four-year-old boy, helping women around the world find their inner strength and joy, through fitness, healthy nutrition and mindfulness. Currently, I’m pursuing my studies at the NeuroLead ership Institute and Brain-Based Coaching (BBC), in order to continue gaining more and more multifaceted knowledge and awareness, to pass on to the world.

What do you love most about being a model? And, what do you least enjoy?

Through my photographer eye, I have had the privilege to see modeling as an expressive, artistic experience of immersing yourself into telling a story: your own story, showing the many facets of you, or becoming someone else for a while. This is so fulfilling and helped me grow so much. At the same time, the long hours and repeti tion, in search of that magical, winning shot, and even endless traveling, can be tough on the body and mind.

What is the most challenging part of being a model?

For me, being a model - it’s truly a part of me and my character. And I truly keep it up as a challenging, rewarding experience. The preparation itself for modeling takes great con

centration - it's the preparation of outfits, ideas for the photo session, and what you want to express in it. All this requires a long preparation, sometimes over a month. The most challenging part before each photo session is that you have to prepare your body. This was my personal experience and process that I ap proached with love, even though it was not easy. But now, looking back, I’m aware that despite the chal lenge of each session, I’ll keep up modeling and grow from it. This keeps me toned, inspired and focused.

If you could change something in the modeling world, what would it be?

I would love to see many magazines, fashion shows and all parts of the modeling industry feature talented, vibrant, unforgettable women of any size.

To me, modeling itself is a joyful, creative endeavor. I al ways teach my clients, my girls, to love and respect their unique shapes, character, beauty and talent, while car ing for their inner health. I’m so glad to see the modeling world becoming multifaceted and even more creative.

Tell us a bit more about your project "The sacred flow of energy, strength, and light". Is there any particular message you would like to get across to the viewers?

Through this photo session, I want to pass on to all women of the world that through their awareness, meditation and body training - they can create this current of limitless energy!!! And that your energy and strength should come from within you - for your own self, while creating endless light within your self! You - are the strength and support for yourself. I pass on to all women of the world that they aren’t alone and even when it’s tough within - you can light up your own self. The most important thing is finding support beneath your feet. And that support - is you. The sacred flow of energy, strength, and light - it’s the wholeness that you pump daily - through medi tation, fitness and flawless joy for life.

What keeps you excited about life in general?

My young son keeps me excited about life. Each day, I see the world through his curious, magical eyes. My beloved work, studies and even discipline keep me excited about life, because it’s constant growth, creativity and surprises. That’s why sometimes, overcoming challenges keeps me excited too.

FASHION AND BEAUTY

Jeans: Fashion Nova

Leather top: Zara

Jacket: Allsaints

Shoes: Aldo

Finally, learning languages with gifted Bilin gual teacher-writer Zhenya Matt ( Zhenech ka). All this gives me joy.

Looking back, how has modeling experience changed your personal/professional life? Have you grown more comfortable with yourself since you started?

Through modeling, I arrived at becoming a fitness champion, and fitness trainer. I want ed my strength and figure to get better and better.

What kind of life would you like to have?

I would like to have a life most true to me. To continue my passions, my profession, raising my son, overcoming challenges and pursuing new, beautiful experiences.

What are the achievements you are proud of most today?

I’m proud of being a mom.

I’m proud of becoming a professional in my vocation, of having changed more than 200 women. My big achievement is accepting myself as I am. And accepting my close and dear ones as they are, and loving and ac cepting this world in all of its colors.

Where can our readers keep up with your work and get connected with you?

My professional website is: irinaashtariofficial.com

My professional Instagram is: @irinaashtari

My Professional Facebook is: Irina Ashtari Fitness Trainer

pants: Fashion Nova top: Babaton

Photographer: Garin Chadwick @garin.chadwick Model: Amber Bernstein @kill.bambi Publicist: Jerry Shandrew @shandrewpr

Description: Amber Bernstein (@Kill.bambi 144k) is a DJ, Music Producer, Influencer, and Model whose first major breaks were the covers of Maxim Egypt and Africa. Amber was featured in magazines the likes of FHM Taiwan, L’Officiel Latvia, Sports Illustrated, and GQ Mexico. Her mu sic can be listened to on Spotify, Apple Music, Soundcloud, and Amazon Music.

As an influencer, Amber has built a reputation as someone who genuinely cares about her fol lowers and their wellbeing. She understands it can be difficult for people to open up about their struggles and this can have negative effects on their mental health. In 2021, Amber decided to fo cus on something positive and start “Safe Space,” a supportive environment for people to discuss personal issues that they may be experiencing and get advice on how to get through challenging moments in life. The platform gives people the opportunity to be completely transparent about struggles that they have dealt with in the past or continue to deal with.

Amber comes from a family steeped in the entertainment business. Her father was the famed producer Jay Bernstein, who discovered some of the Hollywood’s biggest icons—Pamela Ander son, Farrah Fawcett, Drew Barrymore, and Heather Locklear. Amber’s mother is a famed model and entrepreneur in her own right. It’s not at all surprising that Amber has beauty and brains, but more importantly, compassion and benevolence running through her veins.

In her free time, she volunteers for The Maria Gruber Foundation, works with various animal char ities, and enjoys going on hikes with her dog. In 2022, Amber graduated from Loyola Marymount University with a Bachelor’s in Communication.

SUBMIT NOW!

We

Getting your work

Photographer: Dario Tucci

Hair Stylist: Paola Sardo

Makeup Artist: Make-up: Sara Festinese Wardrobe Stylist: Giusy Costagliola

Model: Jennifer

Agency: Carpe Diem

Assistant: Maria Tucci

Photographer: Mort Goldstrom

Tereza Neiozova

Photographer: White Balance Photography @whitebalancefoto Model: Dalila Fernandez @Orange Model Management inc @unapalitrocha

SUBMIT

The Artist Edition is an Open-Themed ISSUE.