MALVIE Magazine Wedding Edition Vol 02 September 2022

MALVIE Mag is a one-of-a-kind Fashion, Beauty and Art Magazine based in France - WE ARE THE PEOPLE! Feel free to contribute with: Fashion, Beauty, and conceptual submissions.

FOUNDER

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INSTAGRAM: @creative.marius EMAIL: marius@malviemag.com

EDITOR

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INSTAGRAM: @g_jagerr EMAIL: goizane@malviemag.com

FASHION JOURNALIST

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Valentina Roque @valentinaroque EMAIL: valentina@malviemag.com

SOCIAL

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FACEBOOK - facebook.com/malviemag INSTAGRAM - @malviemag TWITTER: @malviemag EMAIL: contact@malviemag.com

WEBSITE

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www.MALVIEmag.com

SUBMISSIONS/INQUIRIES

For submissions, please visit www.malviemag.com/submissions. Once images are approved for publication, you give us the right to correct/edit/retouch pictures if needed. Images will never be sold or used for any other purposes other than to promote YOU and MALVIE magazine.

Letter from Valentina

I don’t know about you, but I see September as my personal New Year – it's Fashion’s New Year so I guess it makes sense, right? So many things will be happening at the same time in the next days, I get overwhelmed with excitment and joy just thinking about it.

Things even tend to get a little crazy, but in the best way possible. And that’s what I was thinking about a few days ago when deciding what to talk about it in this letter: what if we embrace crazy? What if we really take this month – or any other given opportunity – and set up all the new begginings we are looking for?

Let me make myself clear. Sometimes life gets a little crazy and we feel like we’re lost and won’t make it this time. But what if we don’t have to make it in the way we first thought of? Let’s restart and re-do everything and anything accordingly to the circunstances we have at the time – and try not to overthink it, sometimes the best you can do is just to get it done.

Photographer/Lighting

FASHION AND BEAUTY MAGAZINE

THE SEPTEMBER ISSUE

STILL?

September, as you may know, is called ‘The Fashion Month’ along the industry workers and fashion lovers. The most important Fashion Weeks are happening, new trends are coming and, of course, magazines are getting a lot to work with. I’m not trying to say that fashion editors don't worry about the content of all issues – I can totally say that we do – but September is always something else, it’s bigger both in terms of editorial pictures and advertising. But why? Let’s get deeper into it.

September issues have historically been considered the biggest fashion moment of the year for all magazines and fashion platforms. Always packed with super glamorous editorial shoots, prime advertisements and trends that will soon debut in stores, it really holds a special space in the industry. The September issue acts a big reset moment for people, they actually being in the industry as a fashion editor, model, designer or just by loving fashion. It marks the end of summer and it’s almost like it’s the first step in the direction of returning to “normal” life and routine for people. It also forecasts what's to come in the rest of the year and get us prepared for the new trends, styles and aesthetics – as Gen Z is saying these days, it's a way to show off the pull magazines have with advertisers as it's to be believed that the more pages an issue has, the better a publication is doing financially. We can understand why September is a much awaited month for fashion brands advertising, as it marks the beginning of the fall-winter se-

ason, the most luxurious season of them all, full of the most in celebrities – that turn into sales for most cosmetic and fashion brands.

All brands, they being already big and famous or just starting to make its way into the fashion pack, know that September is the highest season of fashion, so, as expected, they allocate large amounts of their annual budget to advertising in this month’s edition. You’ll notice that in the first weeks of the month we will be bombarded with advertising and previews of digital campaigns, and then we’ll find everything in magazines. For all of these reasons, the September Issue is always published by all fashion magazines, which coincides with the fashion week in New York, Milan, Paris, and London, the most famous ones and in which the most relevant collections of the most known designers are presented. At the time, all of the big, famous and important stores begin to exhibit their autumn-winter collections. Going from hot to cold weather makes new trends begin to emerge, so all magazines – like ourselves here in MALVIE – work on delivering the most memorable, extensive and innovative issue of the year. It’s supposed to make people want to get the actual issue, not just the virtual edition of it. To make people excited to get it and read the stories, see the editorials. It’s supposed to be a real object of desire. In the regular calendar, September may be the ninth month, but in the fashion calen-

WHY IS IT SO IMPORTANT FOR FASHION MAGAZINES? ALSO, IS IT

dar it is the beginning of a whole new year, as it sets the mood for the next two seasons. We get to know which pieces are coming out, which ones are appearing, which colors will be must-haves during the spring of the following year.

As it’s the end of summer, there's a back-to-school feeling in the air, summer holidays have ended and the mood shifts. It's a period of reinvention and fresh starts, both in fashion and in life – and your wardrobe must match your life, right? - when the summer dresses you wafted about in all season no longer feel like the right choice. It's the perfect time for shopping and getting new pieces for this new moment. Fashion at its best is a reflection of public desires, so consequently offers up more inspiration and style notes than usual this month to help you find what you need to reinvent yourself. Not that long ago, it t used to be normal that June, July and August issues featured less fashion editorials because there were less new clothes in stores, and a lot was on sale as space was being made for the September collections, but it’s safe to say that this is changing as new drops land on shop floors throughout the year and with the rising popularity of seasonless collections, but still the power of the September issue remains.

Of course, as social media changed everything we used to know, things are a little different today. Last year, The New York Post even declared September issues "dead," pointing to a lack of publishing funds. While it seems publishers stopped reporting on ad page counts a couple of years ago, saying that revenue comes through many different channels now, there's no denying that the issues aren't as thick as they used to be. Not to mention the many print magazines that have shuttered over the last few years. But we do have a lot of industry insiders that think of brand ad campaings to be as beautiful as the fashion stories inside the magazine, so although now some of these carefully-crafted images appear online before they hit print pages, we can’t say that the issue has lost its importance and impact in Fashion.

Though some of the original hype of a September issue has faded, a very important thing for it to mantain it’s level of interest is the choice of the cover. Cover stars are often chosen because they have a certain fashion kudos, whether a top level model or a well known fashion influencer. This, along with the new autumn/winter edits, makes for a ripe advertising environment that its definitely a real statement time for all magazines. We always aim for a cover star with fashion clout, but also someone that has something interesting to say, someone who's really having a moment. A good cover will capture the attention of the internet and people will share the image with their followers, usually with accompanying praise. Even though it’s in rare cases that they will actually read the story and in rarer cases go out and buy an issue, it's the initial engagement that's important and noteworthy. A magazine cover is all at once a cultural statement, a conversation starter, a negotiating asset, a digital selling point, and most important, a mood.

No one can ignore the sheer numbers power that online offers, but advertisers still want in on the prestige. And that’s why the trend forecasting purpose of the September issue can never become irrelevant, even with the immediacy of digital and social media. The traditional point of a September print issue is to reveal that year's fall fashion, and even now that people no longer need a physical magazine to tell them what's about to be trending, the feeling of having it in our hands and being able to take a break and make our sceen times go down is unmatched. A publication can always tell them that they don't already know and make them think about what they are reading in different ways. For now, the reputation of the September issue remains.

Article by

Valentina Roque

FRENCH FASHION AND BEAUTY MAGAZINE

Photographer: Anna Potyavina @a.potyavina

Model: Avrora @avarda.md Model: Stanislav Gomenuk @zerunmanzer

FRENCH FASHION AND BEAUTY MAGAZINE

Racism goes against everything we believe here in MALVIE

Whether it comes in big gestures, like bullying and name-calling, or disguised as “jokes”, racism is violent. It is always aggressive and has the only purpose to oppress people. And that is something we can no longer tolerate.

As we live in a world where people are being discriminated and even murdered for their skin color and genetic features, it is our mission to try to make life a little less scary.

You are not alone!

You deserve to be respected and appreciated for who you are, and nobody has the right or the power to say otherwise.

We know we cannot change everything on our own, but we are doing our best to help in any way possible and to show our support in the making of a society in which everyone is safe, respected and gets every opportunity they deserve.

We know it will take time for us to make big changes with worldwide impacts, but we can try and start somewhere. That’s why we created MALVIE Noir, a special edition destined to empower people of color and make their voices heard through the art. Also, in the immediate term, we are donating proceeds to a black led organizations that fights racial injustice.

Photographer: Song Choi @songchoi.photographer

Model: Daria Iva @dariaiva_model

Makeup Artist: Jinhee Kim @demure_makeup

Fashion Designer: Wooarr @wooarr_wedding

Wardrobe: Dress: Wooarr

Hair accessory: Roseblanc

FRENCH FASHION AND BEAUTY MAGAZINE

Wardrobe Stylist/Photographer/Retoucher/Creative Director: Jos Peeters @jos_peeters_photography

Model: Caitlin Schouwenaars @x_prinsesjex

Makeup Artist/Hair Stylist: Miranda Kleijs @mirandakleijs

The Main ISSUE is a SINGLE and UNIQUE ISSUE that contains the most creative and well-executed editorials.

Photographer: Tasha Cherkasova @tasha.perm

Model: Elena Kulichkova @elena_s_kulichkova Makeup Artist/Hair Stylist: Julia Galkina @yulia_gala

Photographer: Dario Tucci

Hair Stylist: Paola Sardo

Makeup Artist: Make-up: Sara Festinese Wardrobe Stylist: Giusy Costagliola Model: Jennifer

Agency: Carpe Diem Assistant: Maria Tucci

Photographer: Wiki De Vita @wiki_devita Model: Urhomwosa @urhomwosa

Photographer: Zhang Deming @zhangdeming Photographer/Retoucher: Wang Lan Model: Wang Rui Fashion Designer: Tang Xuyi

Photographer: Alexandra Shayakhmetova @alexandrashay.photo Model: Natalya Kersey @natallia.alex Hair Stylist: Sydney Salon by Anila @sydneysalon_byanila

FRENCH FASHION AND BEAUTY MAGAZINE

Wardrobe:

Earing: Héria Enamel Dress: Monik Belt: Doridea

Photographer: Semsei ESzter @semsei.photography

Model: Rózsa Rebeka @r.o.z.s.a.r.e.b.i. Model: Orosz Vivien @oroszvivi

Fashion Designer: Gyergyák Mónika @monikdesign

Makeup Artist: Fehér Zsanett @jhane.makeup

Accessory Designer: Héria Enamel @heria_enamel

FRENCH FASHION AND BEAUTY MAGAZINE

Photographer: Mo Peykar @__moment__photo__ Retoucher: Amirhossein Darabi @amir.dbp

Photographer: Mehrnaz Safayi @__moment__photo__ Makeup Artist: Elahe Hashemi @elire.mua

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To Our Artist Edition

The Artist Edition is an Open-Themed ISSUE. We accept fashion, beauty, art, studio, fitness, tattoo, sensual (implied nudity only) and more. You can submit your work here: MALVIEmag.com/submissions