JUST BEING A KID If you’ve got a young daughter at home who watches YouTube, chances are you’re already familiar with Diana. Thanks to the internet, the planet’s most famous six-year-old and star of YouTube channel ‘Kids Diana Show’ – has become something of a cultural phenomenon. Ukrainian sensation Diana appears in videos playing with her family and friends. It is currently the third most watched YouTube channel made for kids in the world with a staggering 70 million subscribers and over 45 billion lifetime views since the first channel launched in 2015. Kids Diana Show’s meteoric rise most recently captivated over 40 million monthly viewers in Australia and over 7 million in New Zealand in August. The entire network of channels starring Diana, translated into nine different languages including English, generated over 5 billion views in August alone. Diana regularly takes viewers on surreal, playful adventures bursting with colour and imagination, along with her brother Roma and parents Olena and Volodymyr. Enchanted by her sweet pretend play, millions of kids around the world have found a playmate in Diana and have been inspired by her playing with her brother Roma and getting up to cute little adventures. And now, thanks to international company Headstart, a new merchandise and toy line based on Diana is available under the name of The Princess of Play, just in time for Christmas!
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