Pre production ●
Location research
The advert is going to filmed in the school gym and changing room. We have chosen these locations because we want to create use situations that you sweat in so we chose locations that are the most known for this. Also they are easily accessible because we have one in the college. ●
Storyboard
The advert starts with the boy character breaking a sweat in the gym, working out and using different angles of the camera to make it more interesting. The same thing is going to happening with the girl using the same technique as the boy. The characters are going to be shown one after the other, flipping from one to the other (boy, girl, boy). Throughout these shots, eye of the tiger is going to be playing as it is a cliche in workout videos. The last shot with be the product name, price and slogan. ●
Script
There isn’t going to be a script but the two characters are both going to say “Much better” in unison after using the product during the split screen. ●
Advert logo / tagline
The advert logo is going to be the combined sex symbols but in the centre of the circles is going to contain a lemon and lime to show the scent of the spray. The tagline is; “Work hard. Sweat hard. Smell fresh.” ●
Shooting schedule (Monday 8thWednesday 10th) You will be required to come into Thursday’s lesson to log rushes and begin edit.
We are going to be to be predominantly filming on monday.