2023 Resource Book

TABLE OF CONTENTS

INTRODUCTION

ABOUT THE ORGANIZATION

About MDC 3 MDC Office Personnel 4 Maintenance 5 MDC Board of Directors 6 About MSSD & MSSD BOD 7 Getting Involved 8

MEMBER RESOURCES

Changes to MNYK 10 City Programs 11 Manayunk Help Information 13 Parking Information 15 MARKETING, ADVERTISING, & EVENTS

Calendar of Events 18 Founders Freeze-Out 19 StrEAT Festival 20 Stroll the Street 21

Manayunk Arts Festival 22 Christmas in July 23 Dog Days of Summer 24 Out & About 25 Halloween 26 Holidays in MNYK 27 Social Media & Benefits Policy 28 Stay Informed 32 Manayunk Magazine 33 List of 2022 MDC Members 35

LETTER FROM THE EXECUTIVE DIRECTOR

Greetings Manayunk Stakeholders and Welcome to 2023!

Time certainly has a way of marching forward and this past year was no different. We believe 2022 has been a breakout year from the global pandemic and Hurricane Ida recovery and we hope you have the same sentiments. I am happy to report increased district visitation based on foot traffic, event participation, and increased parking attendance in 2022. We are also witnessing higher property turnover and new usages on addresses that have long been vacant. We are also seeing an unprecedented housing explosion in our area, which should support the economic health of our district. For these reasons and more, we believe 2023 looks bright!

Our new MDC Headquarters is set to open by Fall 2023 and we have a full calendar of events in our district this year. We continue efforts to beautify and make our little corner of Philadelphia a unique, fresh, fun place to live and visit. Now is a perfect time to get involved or stay engaged with all the latest happenings in Manayunk.

The purpose of this resource book is to offer you a guide to navigate your business in our community. You will find details surrounding the benefit of joining membership, details of Manayunk marketing initiatives, as well as, events and capital improvements coming to our area. In addition, the intention is to provide you with a resource or helpful hints in dealing with the city and other governmental agencies. Keeping this reference handy and referring back to it throughout the year is its intended use. Despite all this written information, please never hesitate to reach out to any of the MDC staff members or any of our board members, all who would gladly assist you. Your success represents the success of the entire business corridor. You are important to Manayunk and getting involved with MDC not only benefits your business, but the entire Manayunk community. Thanks for reading and we look forward to working with you in 2023!

Best,

Gwen McCauley, Executive Director and Staff of Manayunk Development Corporation

ABOUT THE ORGANIZATION

ABOUT MDC

History of the Organization:

The Manayunk Development Corporation (MDC) was formed in 1985 as a nonprofit organization with both a primary business development mission and a cooperating community development mission. Originally created as the New Manayunk Corporation, it held 18 board members to start, which has grown to 21 board members today. Manayunk’s proud business members and board of directors are the driving force behind the success in our district. The MDC Board helps give direction to the vision of Manayunk based on their experience as business owners and individual expertise. Each board member is required to attend board meetings, class meetings, and sit on at least two committees.

MDC merged with the Business Association of Manayunk (BAM) in 1992 to address the beautification of Main Street, the canal area, and the district as a whole. MDC helped change the area in many ways: making the canal an asset, securing bridges to connect Venice Island at Cotton Street, Carson Street, and Lock Street, and to allow Main Street to become a commercial corridor once again.

MDC set the precedent for other community development corporations in Philadelphia and its surrounding suburbs to establish and work on their own neighborhoods. It was novel at its inception and has become an iconic branding tool promoting the district and demonstrating Manayunk’s long-standing unique offerings.

As a business development organization, MDC takes primary responsibility for the management, promotion, and positive development of Manayunk’s business district. As a community development corporation (CDC), MDC cooperates with other civic and community organizations in the Manayunk area to plan and implement community programming and physical improvement projects of interest to both businesses and residents in Manayunk.

Mission Statement:

The Manayunk Development Corporation is a 501(c)3 non-profit, economic development organization dedicated to enhancing and advocating for the growth of the collective Manayunk Business District.

Vision Statement:

Through shared stewardship collaborating with local organizations, Manayunk Development Corporation and its members envision a thriving business district and vibrant community that work together to advance diversity and sustainability while promoting Manayunk as an ideal destination to live, shop, dine and play.

MDC OFFICE PERSONNEL

Address: 4312 Main Street, Philadelphia, PA 19127

Business Hours: Monday - Friday, 9 AM to 5 PM* Contact: 215-482-9565 | info@manayunk.org

GWEN MCCAULEY, Executive Director

Gwen leads all of the operations, financials, streetscape, and town beautification projects for MDC and MSSD. She also oversees Manayunk’s Commercial Property Owner Committee. Contact: 267-270-3078 | gmccauley@manayunk.org

JOAN BOROFF DENENBERG, Marketing & Retail Strategy

Joan has been working with MDC for over 25 years on marketing, media, retail strategy, sponsorship, and other special projects. Joan also oversees Manayunk’s Retail Committee. Contact: 267-270-3080 | jdenenberg@manayunk.org

LEO DILLINGER, Director of Operations

Leo oversees MDC membership, manages the maintenance team, and assists businesses with city permits and grant/loan applications. Leo also oversees Manayunk’s Restaurant Committee. Contact: 267-270-3076 | ldillinger@manayunk.org

ALEXANDRA COHEN, Communications Coordinator

Alex handles daily office tasks, such as answering the phone, ordering office and maintenance supplies, and does merchant outreach for programs and events. She oversees the Professional/Office/Industrial Committee. Contact: 267-270-3079 | acohen@manayunk.org

JANINE GASAROWSKI, Marketing Coordinator

Janine oversees the marketing, graphic design, and social media initiatives for MDC. Contact: 267-270-3081| jgasarowski@manayunk.org

CAITLIN

MARSILII,

Events Coordinator

Caitlin oversees all event-related planning initiatives for MDC. Contact: 267-270-3075 | cmarsilii@manayunk.org

*We encourage our members to schedule appointments and meetings when possible.

MAINTENANCE

The Manayunk Development Corporation employs three full-time maintenance crew members and one seasonal worker who ensure the entirety of the Manayunk Special Services District stays clean and free of litter seven days a week. The Director of Operations oversees the maintenance team. If you see an issue related to any of the maintenance tasks below, please email Leo at ldillinger@manayunk.org.

Staff Schedule

Torrey Haines: Sunday - Monday , Wednesday - Friday

Gerry Killian: Tuesday - Saturday

Gerordido Cruz: Sunday - Thursday

Roles & Responsibilities:

° Ensure the entire district stays clean. Areas include:

° Main Street from Ridge to Leverington (and up to Umbria)

° Cresson Street and Side Streets from Shurs to Green

° Venice Island and Manayunk Towpath

° Entrance to Manayunk Bridge

° Green Lane Bridge

° Street/Sidewalk Sweeping

° Replacing trash and recycling bags along the commercial corridor

° Graffiti removal

° Repairing damaged equipment and neighborhood amenities as needed (magazine boxes, trash cans, etc.)

° Report larger issues to Philly311

° Restocking dog waste bags along towpath

° Event Days - trash removal, setup, breakdown

° Seasonal - landscaping and watering of trees/planters, raking leaves, snow removal at ADA ramps and public areas, salting as needed

Annual Numbers (Estimated 2022):

° 20,000 bags of trash and recycling picked up

° 45,000 dog waste bags

° 75 bags of mulch/potting soil

° 500+ tags of graffiti

° 120 planters managed

°500+ plants and flowers planted and watered

MDC BOARD OF DIRECTORS

*As of January 2023

** = Indicates Executive Committee

Members are encouraged to reach out to their committee leaders should they have a question, concern, or idea

° 5 board classes with 3 seats each

° 6 at-large board seats (3 Business At-Large, 3 Community At-Large)

° Each board member is required to attend board meetings, class meetings, and sit on at least 2 committees

° Date of next election: April 2023

° Please email: info@manayunk.org if you are interested in running for a board seat

ABOUT MSSD & MSSD BOARD

The Manayunk Special Services District (MSSD) is a Business Improvement District (BID) established in 1992, which is permitted to assess an annual fee from property owners within the designated geographic area. These funds are used to improve the physical condition of Manayunk, make capital improvements, and enhance the safety and maintenance of the commercial corridor.

*Appointed

° The Board of Directors is nominated each year in a general election of all assesses

° The Board can appoint any additional members as it deems necessary

° After elections, the new nominees are submitted to the City of Philadelphia Mayor’s Office of Business Improvement Districts

° Appointed to the BID board by the Mayor of a 3-year term

° Terms are staggered so that an equal number of Board Members rotate off each year

° The MSSD has no staff; all MSSD initiatives are implemented by the MDC and its staff Next Election: April 2023

GETTING INVOLVED

The Manayunk Development Corporation offers a variety of ways to get involved, from board meetings to class committees, to various logistics committees.

The MDC staff also offers one-on-one business consultations by appointment to discuss ways to improve and promote your business.

MDC Board Meetings:

Open to all MDC members

Meetings held in person on the 2nd Tuesday of the month at 9:30AM at Venice Island Performing Arts Center**

Class Committees and Meeting Schedule:

Restaurant Committee (Office Liaison: Leo) Locations TBD

• Wednesday, March 22nd @ 3PM

• Wednesday, May 24th @ 3PM

• Wednesday, July 27th @ 3PM

• Wednesday, October 25th @ 3PM

Retail Committee (Office Liaison: Joan) AT MDC

• Tuesday, January 24th @ 10AM

• Tuesday, April 18th @ 10AM

• Tuesday, August 15th @ 10AM

• Tuesday, October 17th @ 10AM

Wellness/Beauty/Specialty (Office Liaison: Janine) AT MDC

• Monday, January 23rd @ 12PM

• Monday, April 17th @ 12PM

• Monday, August 14th @ 12PM

• Monday, October 16th @ 12PM

Professional/Office/Industrial: (Office Liaison: Alex)

Commercial Property: (Office Liaison: Gwen)

• Representatives meet during MSSD meetings

Logistics Committees:

• Parking Committee

• Events Committee

• Operations Committee (Revenue, Bylaws, Strategic Planning, etc.)

• Arts & Beautification Committee

Please email info@manayunk.org to get involved

MEMBER RESOURCES

2023 CHANGES TO MNYK

Towpath Improvement Project

Work has officially commenced on a $725,000 project to improve the towpath boardwalk from Cotton Street to Canal View Park. With funding from The Pennsylvania Department of Conservation & Natural Resources (DCNR), The Pennsylvania Department of Community & Economic Development (DCED) and funding from Councilmember Jones’ office, this project implements a long-awaited design plan manufactured by Andropogon Associates and approved by our Board in 2015. This project includes the clearing and grubbing of overgrown plants, widening the path, and beautification including rest-stops, new landscaping, banners, and more. This project is expected to be complete by Summer 2023.

New Home for MDC Headquarters

Construction is underway at 106 Grape Street, the location of a brand-new, four-story property that will be owned and operated by the Manayunk Development Corporation. With an estimated completion date of Summer 2023, this building will not only house MDC and MSSD operations, but also feature a groundfloor retail incubator space to attract new entrepreneurs to Manayunk as well as a top-floor conference room space that will be available for community use.

Canal Project

After years of discussions to improve water flow in the Manayunk Canal, The Philadelphia Water Department is in the midst of a new Flat Rock Dam & Sluice project. This project involves improving the connection of the Schuylkill River to the canal through the construction of new structures, the improvement of existing structures, the stabilization and preservation of historic elements at the Feeder Gate House, and the installation of a new intake system that will control the water flow into the canal as needed. This project is set to be complete by Fall 2024

CITY PROGRAMS

Storefront Improvement Program

Businesses and property owners may be eligible to receive grant money for facade improvements. The program can reimburse up to 50 percent of the cost of eligible improvements to a maximum of $10,000 for a single commercial property, or up to $15,000 for a multiple-address or corner business property.

Examples of eligible improvements include:

• Masonry/bring pointing

• Cornices

• Exterior painting

• Windows/glazing

• Exterior doors

• Exterior facade lighting

• See-through security grills

• Signage and awnings

Details can be found at: https://www.phila.gov/programs/storefront-improvement-program/

Business Security Camera Program

The Business Security Camera Program encourages businesses to install external cameras on commercial properties. The program seeks to increase safety for shoppers, residents, and employees. Participants can receive

• Up to 50 percent of the total eligible costs.

• Up to $3,000 for a single commercial property

Details can be found at https://www.phila.gov/programs/business-security-camera-program/

Philadelphia Business Lending Network

The Philadelphia Business Lending Network simplifies the process of applying for loans. This service provides access to 25 nonprofit and for-profit lenders with one form.

To apply, visit https://phila-uyims.formstack.com/forms/capital_consortium_business_information_form

For details, visit https://www.phila.gov/services/business-self-employment/support-for-businesses/find-loans-throughthe-philadelphia-business-lending-network/

CITY PROGRAMS

Goldman Sachs 10,000 Small Businesses

Goldman Sachs 10,000 Small Businesses is a program for small businesses that links learning to action. Through the program, participants will gain practical skills in topics such as negotiation, marketing, and employee management that can immediately be put into action. In addition, they will receive the tools and professional support they need to develop a strategic and customized business growth plan that will take their company to the next level.

Details can be found at: https://www.10ksbapply.com/user/register

Pennsylvania Small Business Development Center

The Pennsylvania Small Business Development Centers (SBDC) are a nationally accredited program that provides educational training, business resources, and experienced no-cost, confidential consulting to small business owners and entrepreneurs. The Pennsylvania SBDC has a statewide network of 15 centers and outreach locations to serve small businesses.

For details, visit https://www.pasbdc.org/

Philadelphia Business Resource Finder

https://www.phila.gov/commerce/business-resource-finder/#/

Streetery & Extended Cafe Seating Applications

• Food businesses need a Streetery License to provide outdoor seating in a parking lane in front of your restaurant.

o For details, visit https://www.phila.gov/services/permits-violations-licenses/get-a-license/ business-licenses/food-businesses/get-a-streetery-license/

• Food businesses need a Sidewalk Cafe License to place seating on the public sidewalk outside a bar or restaurant.

o For details, visit https://www.phila.gov/services/permits-violations-licenses/get-a-license/ business-licenses/food-businesses/get-a-sidewalk-cafe-license/

MANAYUNK HELP INFORMATION

Emergency Contacts

° In Case of Emergencies, Call 9-1-1

° City-Related Non-Emergencies, Call Philly311 (215) 686-8686 or Download the Philly311 App

° Police 5th District: (215) 686-3050 | police.co_05@phila.gov

° For Electrical Related Issues Call PECO (1-800) 841-4141

° For Gas Related Issues, Call PGW (215) 235-1000

° For Water Related Issues, Call PWD (215) 685-6300

° For Metered Parking Issues, Call PPA 1-888-591-3636

° For Parkway Corporation, Call (215) 765-3665 or email customercare@parkwaycorp.com

Government Representatives

° Councilman Curtis Jones: (215) 685-2547 (Office)

° Chief of Staff for Councilman Curtis Jones, Josh Cohen: joshua.cohen@phila.gov

° State Representative Tarik Khan: (215) 482-8726 (Office) | reptarik@pahouse.net

° State Senator Vincent Hughes: (215) 879-7777 (Office)

° U.S. House Representative Dwight Evans: (215) 276-0340 (Office)

Additional Information

Commerce Department: (215) 683-2100

Manayunk Contact: Nicole Tillman, Senior Business Service Manager (215) 683-2012 Nicole.tillman@phila.gov

Philadelphia’s Department of Commerce helps businesses — large and small — thrive in Philadelphia. Philadelphia is the perfect home for your business, offering reasonable office rents and cost of living, a ready workforce, and a central location on the Northeast corridor The Commerce Department works to attract and keep a diverse set of businesses, revitalize neighborhoods by building vibrant commercial districts, support small businesses and improve access to funding, develop a strong talent pipeline, and increase contracting opportunities for minority, women, and disabled-owned businesses.

Licenses & Inspection: (215) 686-2400

Philadelphia’s building-related codes regulate the construction industry and set forth the legal responsibilities that come with property ownership. L&I promotes code compliance through education, consultation, responsiveness to public complaints, building plan reviews, licensing and permitting processes, on-site inspections, and enforcement actions. For more information, please visit: https://www.phila.gov/li/pages/default.aspx

Philadelphia Streets Department: (215) 686-5560

The Philadelphia Streets Department and the divisions within it are responsible for the city's vast network of streets and roadways. Included among their many duties are the ongoing collection and disposal of residential trash and recyclables, as well as the construction, cleanliness and maintenance of our entire street system. The Streets Department's mission is to provide clean, green, and safe streets in a cost-effective and efficient manner. The department delivers a number of city services that are critical to maintaining the public health and safety in our communities. These essential services include, but are not limited to, curbside trash and recycling collection, maintaining all traffic control devices and street lighting, the construction and maintenance of 320 bridges and 2,525 miles of streets and highways and snow and ice removal.

For more information, please visit: https://www.philadelphiastreets.com/

MANAYUNK HELP INFORMATION

Philadelphia Historical Commission: (215) 686-7660

As part of the Department of Planning and Development, the Philadelphia Historical Commission protects the city’s historic resources. Together with its advisory committees, the commission: ° Identifies and designates historic landmarks ° Maintains the Philadelphia Register of Historic Places ° Hosts public meetings about historic properties ° Works with property owners to protect landmarks

Philadelphia Department of Public Health: (215) 686-5200

The Department of Public Health works to make Philadelphia a healthy place to live, work, and play. By providing a safety net to the city’s most vulnerable people, they work to keep everyone in Philadelphia healthy. Please visit: https://www.phila.gov/departments/department-of-public-health/

Office of Food Protection: (215) 685-7489

The Office of Food Protection works to ensure a safe and healthy food supply and to reduce the number of people in Philadelphia who get sick from food-borne diseases. They inspect food businesses, enforce food-related ordinances, regulate food handling practices, and educate food handlers about food-borne diseases. They also work closely with new business owners to help them comply with the city’s requirements for food businesses.

For more information, please visit: https://www.phila.gov/departments/department-of-public-health/

Office of Homeless Services: (215) 686-7175

The Office of Homeless Services works with more than 60 homeless housing and service providers, as well as city, state, and federal governments. If you need to help a person on the street please call (215) 232-1984

PARKING INFORMATION

Parkway Contact Information

Email: customercare@parkwaycorp.com Telephone: 267-765-3665

Hourly Rates

Main and Green Lane: $1/hour before 5PM, $3/hour after 5PM

Venice Island: $2/hour before 5PM, $3/hour after 5PM

Levering Lot: $4/hour, 24 hours a day

4000 Main: $3/hour, 24 hours a day

Bridgeview Lot at Carson Street: $4/hour, 24 hours a day

Monthly Parking (per spot)

Venice Island: $80/Month (7AM-7PM), $120/Month (24/7 Access) Main and Green: $120/Month (24/7 Access)

4000 Main Street: $75/Month (7 AM-7 PM), $75/Month for 24/7 access

Bridgeview Lot at Carson Street: Call for information

*New applicants may be wait listed based on demand

*Rates subject to change

Parking Coupons

MDC sells parking coupons exclusively to members as a way to enhance the customer experience. We sell the coupons for half of their face value to create a discount for our businesses in the district.

These rates are as follows:

° $2 Coupons = $1 each

° $3 Coupons = $1.50 each

° $4 Coupons = $2 each

° $8 Coupons = $4 each

° $12 Coupons = $6 each

° $20 Coupons = $10 each

° $32 Coupons = $16 each

Email info@manayunk.org to order coupons at least seven days in advance. MDC cannot guarantee same day coupons.

Please note that having a coupon does not guarantee a spot

MARKETING, ADVERTISING, & EVENTS

2023 CALENDAR OF EVENTS

Our events are broken down into three categories: Signature Events, Main Street Events, and Non MDC Events. Signature Events are larger-scale events that often draw customers from a tri-state area. Main Street Events are smaller and typically draw a more local customer. Non MDC Events are not run by MDC staff. *

DATE: February 4, 2023

DEMOGRAPHIC: Millennials and young families in the neighborhood

OPEN STREET EVENT

This all ages event hosts a number of activations, including live ice carving demonstrations, Founders Brewing Company specials at participating restaurants, the Manayunk Chowder Crawl, a free trolley to bring consumers throughout Main Street, axe throwing, food trucks, vendors, and more!

MISSION: To create a family-friendly event that will give Manayunk exposure during a traditionally slow time of year.

WAYS TO GET INVOLVED: Restaurants can carry Founders Brewing Company beer and get a customized ice sculpture, and participate in the Manayunk Chowder Crawl. Non-restaurants can get beer samples and a customized ice sculpture. Anyone can add their own layer to the event with an in-store activity or special promotion. Want to add your own layer to the event? Host an in-store activity or special promotion. Let us know by contacting cmarsilii@manayunk.org COST:

2022 Participants

SIGNATURE EVENT

DATE: Thursdays in June, July, & August

DEMOGRAPHIC: Young families

OPEN STREET EVENT

Every Thursday night throughout the summer, Manayunk

Main Street will host local vendors and live music as visitors and residents walk, shop, and eat. Select Manayunk restaurants will feature cocktail and appetizer specials, while retailers will host promotions and activities. We encourage everyone to bring their entire family — and their appetites!

MISSION: Create a fun, lively and family-friendly atmosphere in Manayunk and increase foot traffic on weeknights in the summer.

WAYS TO GET INVOLVED: Offer weekly sale, promotion, or special during Stroll the Street hours (5-8PM). Retailers are encouraged to stay open late. Bring out a table for a sidewalk sale. Host live music outside your business or a themed activity. Ideas or questions contact: cmarsilii@manayunk.org

COST: Free to participate. If you host live music/entertainment or theme activity, you are eligible to be reimbursed matching funds up to $100. Prior approval is needed. Contact cmarsilii@manayunk.org

2022 Participants:

Artesano Bark Social Chloe's Corner Fat Lady Brewing Lightpaws Dog Training MyPhilly.House North Light Community Center

Orbit Gallery Pedego Electric Bikes Ryan's Pub SOMO Taqueria Amor

The Emporium by Lady Holiday

The Goat's Beard The Volstead by Unity Tubby Robot Ice Cream Factory Winnie's

DATE: June 24 & 25, 2023

DEMOGRAPHIC: ages 35-65+, affluent, widest pull from the tri-state area

MULTIPLE LOCATIONS / CLOSED STREET EVENT

Since 1989, this annual event has been the tri-state’s largest outdoor juried arts festival presenting the best variety of arts and crafts from across the country. Collectors, buyers, and designers visit Main Street for this weekend-long event.

MISSION: Showcase Manayunk as a destination for established and emerging art.

MAIN STREET EVENT

DATE: July 22, 2023

DEMOGRAPHICS: Young Families (mostly hyper local)

OPEN STREET EVENT

Mid-July marks the halfway point to Christmas, and Santa is coming to town for Christmas in July in Manayunk! He'll be popping into Main Street businesses and passing out candy canes to all the good kids (and adults)! We'll also be playing Christmas music while restaurants and retailers offer holiday inspired promotions and activities.

MISSION: To host a family friendly event that encourages shopping and dining during the height of the summer

WAYS TO GET INVOLVED: Host food/drink specials, an in-store sale, promotion, or themed activity. Ideas or questions, contact: cmarsilii@manayunk.org

MAIN STREET EVENT

DATE: August 19, 2023

DEMOGRAPHIC: Large community draw, millennials, & young families.

OPEN STREET EVENT

Celebrate our four-legged friends with a day full of pet-friendly vendors, activities, pet adoptions, and more. Don’t forget the Pup Crawl where participating businesses will have drink specials and activities for you and your pup.

MISSION: Tabling event for local pet businesses (especially those who are not on the street) to get exposure to potential new clients, etc. while donating a portion of funds to a local pet charity.

WAYS TO GET INVOLVED: Pet-related businesses can table at the event (free of charge for MDC members). Other businesses can host/sponsor a local rescue or participate in the Pup Crawl by offering a sale, special, giveaway, or hosting a pet-themed activity. Ideas or questions, contact: cmarsilii@manayunk.org

COST: Free to vend, $25 to sponsor a rescue. Restaurants may be asked to use a particular alcohol brand for their specials.

2022 Participants

Artesano Cafe

Bark Play Love Bark Social

City of Paws Pet Care

Clairvoyant Monica Jake's & Cooper's Wine Bar

Latitudes & Longitudes Lightpaws Dog Training Lucky's Last Chance Manayunk Brewing Company Orbit Art Gallery Pet Friendly Dog Bakery

Philadelphia Runner Ryan's Pub Taqueria Amor The Animedic The Emporium by Lady Holiday The Goat's Beard Winnie's

MAIN STREET EVENT

DATE: September 29-October 1, 2023

DEMOGRAPHIC: LGBTQ+ community and allies OPEN STREET EVENT

In honor of National Coming Out Day in October, Out & About in MNYK hosts a pop-up of LGBTQ+ organizations and entertainment along Main Street. Previous activities have included a drag story time, pride themed drink specials, a roving marching band, live productions, drag perfomrances, a double decker bus, a 5k run, and more!

MISSION: To promote Manayunk as a safe place that welcomes everyone.

WAYS

TO

GET INVOLVED: Members have the opportunity to participate in their own unique way. You can host an event and collaborate with outside organizations. Past participants included drag performances and workouts with Philly Drag Mafia, a live production with Ash Theater Company, a 5K with Queer Run, exclusive products in store, raffle giveaways, in-store activities, etc. Each member who signs up will receive a pride flag, rainbow decal, and a listing of socials/activities in our promotions. Ideas or questions, contact: cmarsilii@manayunk.org

COST: Packages available

Artesano Cafe Bark Social Chabaa Thai

Citrine Glow Medispa

City of Paws Pet Care Cresson Inn

Expect Lace Fat Lady Brewing

Goals Fitness Intrins Inq

Jake's & Cooper's Wine Bar

JD Hero Complex

2022 PARTICIPANTS

La Roca

Launchpad Fitness LILA

Lucky's Last Chance Main Street Music Manayunk Brewing Manayunk Chambers

Martin Pulli Mi n Tea

MyPhilly.House Philadelphia Runner Remix on Main

RowZone

Scallywags Dog Daycare Starshine Salon

Sulimay's Studio

Taqueria Amor

The Eyeglass Works

The Goat's Beard

The Little Apple

TruBeauty Concepts

Tubby Robot Winnie's Yanako

MAIN STREET EVENT

DATE: October 5 - November 4, 2023

DEMOGRAPHIC: Young families (mostly hyper local)

OPEN STREET EVENT

Halloween in Manayunk keeps it spooky all month long! The Trick-or-Trolley graces Main Street on select nights allowing guest to hop on and off at their favorite restaurants and businesses, visit Manayunk's newest haunted attraction: Lincoln Mills, and Main Street trick-or-treaing will take place on October 28th. The Pretzel Park Farmers Market kid and pet costumer parade also adds to the spooky Halloween fun.

MISSION: Create a safe and family-friendly Halloween experience for local families.

WAYS TO GET INVOLVED: Hand out candy during trick-or-treating hours. Offer additional in-store special, activity, or promotion. Sponsor a trick-or-trolley stop. Ideas or questions, contact: cmarsilii@manayunk.org

COST: Cost of trick-or-treating candy. Trick-or-Trolley sponsorship. ($400).

2022 PARTICIPANTS

Action Karate

Chabaa Thai

City of Paws Pet Care

Ilumine Gallery

Jake's & Cooper's Wine Bar

JD McGillicuddy's La Roca

Latitudes & Longitudes

LILA Lucky's Last Chance

Main Street Music Mama's Boy Cafe

Manayunk Tavern

MyPhilly.House

New Leaf

Orbit Art Gallery

Pet Friendly Dog Bakery Philadelphia Runner Pizza Jawn

SOMO

Sulimay's Studio

Taqueria Amor

The Goat's Beard

The Little Apple TruBeauty Concepts

Tubby Robot Unity Recovery Unity Yoga Winnie's Yanako

MAIN STREET EVENT

DATE: Tree Lighting - Christmas

DEMOGRAPHIC: Varies by event, skews toward young families

Shop small and shop local at over 50 small businesses to find something for everyone on your list. While you're in town shopping, get in the holiday spirit by joining us at one of our holiday events.

MISSION: To offer a different experience other than shopping at big box stores, malls, etc. by hosting unique family-friendly events, installations, and promotions for the holidays all in an effort to support our small businesses.

WAYS TO GET INVOLVED:

Tree Lighting Ceremony: Host a sale, special, or promotion night-of Manayunk Gets Lit Decorating Event: Join us in decking out the street with lights, decorations, and more! We want to offer a merry and bright shopping experience for visitors during the holiday season and encourage holiday shoppers to choose Manayunk for all holiday shopping needs. Participating businesses will be listed on our website.

Small Business Saturday: Host a sale, special, promotion, or in-store shopping experience. Register with American Express for free and receive SBS Swag. All participants will be listed on website.

Holiday Night Lights Jolly Trolley: Host a sale, special, or promotion. Sponsor a Jolly Trolly stop where riders can ride for free and get on and off in front of your business & entertainers will perform. Feature promo cards/ coupons in the trolley swag bags

Santa Paws Pet Photos: Donate a raffle prize.

Rudolph Run: Donate a raffle prize.

8 Crazy Nights of Hanukkah Giveaway: Donate a giveaway item and get featured on the MNYK Instagram

Manayunk Meals & More: Restaurants can donate cooked meals to be donated to those in need. Done in collaboration with North Light Community Center.

COST: Depends on level of involvement through various activations Cost of decorations, Jolly Trolly Sponsorship. Sign ups begin in September. Questions or concerns contact: cmarsilii@manayunk.org

SOCIAL MEDIA BENEFITS & POLICY

Followers as of January 2023

Facebook: 24.6k followers

Instagram: 24.8k followers

Twitter: 5.2k

As a valued member of the Manayunk Development Corporation, you can request social media posts about your business on the Manayunk.com Facebook, Twitter, or Instagram platforms.

We will be curating reposts to ensure our pages remain representative of the whole district and relevant to our followers and audience. We encourage you to share Manayunk.com and your fellow small business’s posts! Not only will this display a sense of community, but shared posts typically reach a larger audience.

If you are new to social media or could use some tips, you can make an appointment with our social media expert for a meeting to work on your business's social media presence together.

Facebook and Twitter Post Policy:

When requesting a Facebook or Twitter post, you must include a high-quality photo, graphic, or video and the information you want to be included in the copy. If there is a relevant URL, please send that as well. The copy can be sent in bullet points or written out in full sentences. MDC may adjust your wording to fit our branding style, but we will keep all the important information you want to be included. If you have a high-quality video we would be happy to share that as long as it flows with our feed content.

Please be aware that we likely will not be able to post the same day you request based on our posting schedule. We schedule posts in advance, especially if it is a busier time in our marketing schedule (i.e. events), so please have all information and content to us as soon as possible and at least a week before your event or announcement needs to be out. The sooner the better!

Types of Facebook/Twitter posts we are looking for:

●Events your business is hosting or is participating in within the district

●Big sales, specials, promotions, and events related to Manayunk events

●If your business is featured in an article or news report

●Soft/grand openings or business anniversaries

●General introduction to you/your business

●Job listings (though, these types of posts will be limited)

Types of posts we will not accept:

●Blurry, poor quality photos, or text-heavy graphics

●Weekly/daily happy hour specials

●Recurring events (unless it's the first or last one)

●If you are participating in an event outside of Manayunk

●Inspirational quotes, memes, and other photos not owned by the member

SOCIAL MEDIA BENEFITS & POLICY

Instagram Post Policy:

When requesting an Instagram post, you must include a high-quality photo, graphic, or video, and the information you want to be included in the copy. The copy can be sent in bullet points or written out in full sentences. MDC may adjust your wording to fit our branding style, but we will keep all the important information that you want to be included. Keep in mind that Instagram is favoring videos, so if you have a high-quality video, we would be happy to share that as long as it flows with our feed content.

Please be aware that we likely will not be able to post the same day you request based on our posting schedule. We schedule posts in advance, especially if it is a busier time in our marketing schedule (i.e. events), so please have all information and content to us as soon as possible and at least a week before your event or announcement needs to be out. The sooner the better!

When posting on Instagram, we will invite your business account to be a collaborator. Once you accept, the post will be added to your profile page, feed, and show up on your follower's feed which increases its views, reach, impressions, and engagement. It’s a win-win, the more eyes the better!

Instagram Story Policy:

As a member of the Manayunk Development Corporation, tagging @manayunkdotcom in your Instagram posts or stories will allow us to share your content in our stories. No formal request or sharing of other members' posts is necessary.

Due to the number of posts/stories we are tagged in each day, we will be monitoring the number of posts per business. This is to ensure our page remains representative of the whole district and relevant to our following and community. Please tag us in your best content only, or inform us which specific posts/stories you would like to be shared by sending us a direct message. Otherwise, we will pick the most relevant and least similar posts/stories to share. Typically we will share between 1-2 of your posts/stories to our stories per week if we are tagged. Again, we have a large number of posts/ stories we are tagged in every day so we have to make sure we are sharing the most relevant.

For feed posts, please tag the photo, not only the caption.

Types of Instagram posts we are looking for:

●Instagram giveaways

●Cross-promotion

●Introductions

●New

●Events (recurring or not)

●New marketing, new hours, etc.

Types of posts we will not accept:

●Blurry, poor quality photos, or text-heavy graphics

●If you are participating in an event outside of Manayunk

●Inspirational quotes, memes, and other photos not owned by the member

●Posts tagged from non-business accounts (i.e. employees or personal)

SOCIAL MEDIA BENEFITS & POLICY

Instagram Giveaways and Contests

In an effort to ramp up engagement and extend our reach, MDC will be running random giveaways and photography contests several times a year on our @manayunkdotcom account. Sign up to donate a small ($25-$50) prize to one of our collective Manayunk prize pools and reap the benefits of brand awareness and cross-promotion. Email info@manayunk.org for more information or to get involved.

Instagram Story Takeovers

With our Instagram following going from 12k to 20.1k (and still rising) during the pandemic, a takeover of the @manayunkdotcom account is a perfect opportunity to take advantage of our growing social network. This is proof that our followers want to see what you're up to and what they can expect when they visit you.

The takeover is simple: sign into our account on your designated date and let Manayunk's massive fan base follow you around as you showcase your personality, your menu, products, or services, and a behind the scenes look of your business and personal life!

We've seen as many as 2,000 people discover a business and head over to their page or website directly from the takeover resulting in a direct increase in sales for many. Email info@manayunk.org for the takeover terms and conditions and to schedule your date.

Facebook & Instagram Ads:

Members also have the option to pay for a boosted post on the Manayunk.com Facebook page to reach a larger and more targeted audience. A staff member will work with you to determine the audience you want to target. Payment must be received prior to boosting the post via credit card, check, or cash. It is up to you how much money you want to put behind a post. Experience has shown that as little of a $20+ investment can pay off.

SOCIAL MEDIA BENEFITS & POLICY

Video Content Production:

As a member you are able to sign up to be included in creating video content for use in our Instagram reels. We can only produce about 20 a year - so this is not an annual benefit. Here are details:

MY MNYK

Each video will consist of behind the scenes images of everyday life in your business. We’ll also have you answer some questions that our director will record and that will be used as a voiceover for the video. There won’t be many questions – a basic background about your business and what you have to offer customers.

We use this video series to tell our story and promote Manayunk – and we’d love for you to be a part of that story! The questions should only take about 20 minutes of your time, and then we’ll stick around to get extra video footage but we don’t necessarily need your time for that.

Here are some we did for reference:

Tubby Robot: https://www.facebook.com/Manayunk/videos/971095230216063

Sulimay’s Studio on Main: https://www.facebook.com/Manayunk/ videos/1072413133323531

MNYK Montage

The MNYK Montage captures our social media audience with 15 second videos that highlight the quality products and/or services that can be found on Main Street. They consist of extremely visual, action-based shots. This may be you styling an outfit!

Some more examples for reference:

Pizza Jawn: https://www.facebook.com/Manayunk/videos/324677849599166

Expect Lace: https://www.instagram.com/reel/CbBK9Yrpogn/

Our videographer from The Video Content Factory will arrive 60 minutes before filming to set up and when filming the interview require 20 minutes in a QUIET environment to capture the content. To make b-roll go efficiently we also recommend having a “model” available during filming, which could be you or a member of your team. Please make sure we will have 2 uninterrupted hours for our videographer to get everything they’ll need.

These videos and the reach they get on social media hold a value of over $1,000 … but this opportunity is FREE to our members! Once we hear from you and schedule, you will receive a contract to lock in your date.

If have questions or interested in any of the above programs please reach out to:

Janine Gasarowski, Marketing Coordinator (267) 270-3081

JGasarowski@Manayunk.org

Manayunk Merchants Facebook Group

The Manayunk Merchants Facebook group is a closed group for Manayunk business owners and managers only. MDC will post in the group requesting sign-ups, giving kudos, and sharing important information. Members are encouraged to reach out to their fellow business owners for collaboration, information sharing (example: shoplifters, repairman recommendations, etc.), and event and promotion invitations. This is not a page for rants and raves. We have found this to be a useful tool in limiting emails from the MDC office, generating increased peer-to-peer support, and timely response to sign-up forms. If you would like access to the group for yourself or your manager, please reach out to any MDC staff member to be added. You may be asked to friend a staff member on Facebook in order to gain access to the group.

LED Sign Program

Manayunk Magazine is a print and online destination guide that shares with readers about the district – from the small businesses to public art and the many trails. The magazine is distributed in the district and direct mailed to area homes. With the addition of a digital platform, advertisers are encouraged to link their digital ad directly to their website. We also encourage advertisers to incorporate QR codes in their ads to encourage readers to get more information on the business, sales and/or menus.

Manayunk Magazine: Sharing the Story of Manayunk and its Community

Distribution:

7000 Print Copies

2000+ directed mailed to area households. The print magazine will be distributed throughout the district, at local events, delivered to area businesses, office and apartment buildings, and hotels within a 2 – 5 mile radius of Main Street.

Digital Content promoted on: Manayunk.com Manayunkmag.com

All Manayunk social media channels

Geotargeted

Paid Content

Snackable Winter content on all of our social media channels.

SUMMER 2023 (SUMMER, ARTS FESTIVAL)

ADVERTISING DEADLINE: 3/27/2023

CAMERA READY DEADLINE: 4/10/2023 LAUNCH DATE: 5/1/2023

WINTER 2023 (HOLIDAY)

ADVERTISING DEADLINE: 9/25/2023

CAMERA READY DEADLINE: 10/9/2023 LAUNCH DATE: 11/6/2023

FULL PAGE

Non Bleed: 8.25 x 10 Bleed: 9.25 x 11.125

HALF PAGE Horiz. Non Bleed: 8.25 x 4.75 Bleed: 9.25 x 5.0

Special rates apply for supplied inserts of four or more pages. Terms: Advertisers are required to either supply credit card information or a check upon agreement of contract. All advertisements created by MDC will remain the property of MDC and may not be reproduced by another publication without express permission and payment to MDC.Credit for increased frequency during a contract year will be applied to future billing for space. No cash rebates will be made. All advertisements created by the Production Department of Cantor Design Inc. will be subject to production charges.

All ads must be prepaid before they will added to the publication.

Ad Specs

QUARTER Non Bleed: 4 x 4.875 Rates for Non-Members

Final trim size is 9” x 10.7/8”.

Add 1/8” to trim for bleed ads. Keep all live matter at least 3⁄8” from trim. Only digital ads are accepted.

What we request from our advertisers: A high-res PDF file with all fonts embedded and all colors CMYK.

If you do create your own ad and cannot provide a PDF file please follow these rules:

1) Use a professional page layout program such as Quark, Illustrator, InDesign. Always send all of your fonts and graphics files along with the file and pre-flight your files using preflighting software.

2) Do NOT use Microsoft Publisher or similar “business”- oriented programs.

3) Do NOT use word processing programs such as Microsoft Word or PPT.

4) Scan all images to at least 266-300 dpi (72 dpi is low resolution and will print as such).

5) Turn all images to CMYK; do not leave them in RGB format.

1,000,000+ page views Manayunk.com Newsletter Over 24,500 subscribers Manayunk.com on Facebook 24,400 Followers and growing Manayunk.com on Instagram 20,400 Followers and growing Manayunk.com on Twitter 5,500 Followers and growing Manayunk.com 2.31M impressions in 2021 Manayunkmag.com 20,255+ Pageviews/8208 Sessions PAGE 34 MANAYUNK.COM