Visual Merchandising Plan
Manfei Li FASM440 Special thanks to Mengnan Sha
ABOUT
MANSUR GAVRIEL Mansur Gavriel is an elegant and directional accessories fashion label based on New York, launched in 2012 by Rachel Mansur and Floriana Gavriel. Since its foundation, the label has rapidly risen to the forefront of fashion for its delicate silhouettes, natural materials and muted colour palettes that are occasionally enlivened with more vibrant features. They are inspired by “the contrast of warm, natural textures and the clear, clean intensity of pop colors� when creating their coveted bags and shoes.
BAG
RTW
SHOES
BUCKET BAG
COATS
MULES
LADY BAG
KNITWEAR
FLATS
SUN BAG
HEELS
SHOULDER BAGS
LOAFERS
CROSSBODY BAGS
OXFORDS
TOTE
BOOTS
BACKPACK
SANDALS
TOP HANDLE CLUTCHES TRAVEL BAG
PRICE POINT $295-$1295
Categor
ries
NEW Y 62 NEW
MADISON@MANSU MONDAY TO WEDNE SATURD THURSD SUND
NEW YORK – SOHO 134 WOOSTER ST NEW YORK, NY 10012 +1 212-477-4093 WOOSTER@MANSURGAVRIEL.COM MONDAY THROUGH SATURDAY 11AM – 7PM SUNDAY 12PM – 6 PM
YORK – MADISON 20 MADISON AVE W YORK, NY 10022 +1 212-826-5029 URGAVRIEL.COM ESDAY, FRIDAY & DAY 10AM – 7PM DAY 10AM – 8PM DAY 10AM – 6PM
AESTHETIC Mansur Gavriel has more success in New York opened the second pop-up store, the store millennial pink as the keynote. To complement the brand’s light and feminine style, their pop-up store featured a pink color palette in everything from the clothing to the wall décor and have a flower shop selling arrangements for the guests. Coupled with simple furnishings, can be described as fantastic, Girls under the love of “punch” under the arms.
FLOWERS
“We wanted to create an environment that serves as an escape from the every day—a dreamy and beautiful world that allows one to take a break from the busy streets, as well as the upcoming dreary winter weather”
Pop-up Bus “Pop Up� are becoming a viable way for businesses and brands to utilise spaces in short term experiments, to keep themselves fresh, keep pushing ideas and trial things that may give them a long term edge and leg up.
Engage Customers Offline Enhance Brand Awareness Unique Shopping Experiences
INSPIRATION
Millennial Pink
COLORS Pink is making an impact in the retail design and hospitality space with its Insta-friendly look and new gender-neutral appeal. Hues are softened and surfaces become tactile, as Millennial pink shows no sign of abating. Insta-friendly combination of Millennial pink and Gen Z yellow are emerging in the retail world
Gen Z Yellow
DES
SIGN
INTER
RIOR
DISPLAY
ROU
Santa Monica Santa Monica has three main shopping districts, Montana Avenue on the north side, the Downtown District in the city’s core, and Main Street on the south end. Each has its own unique feel and personality. Montana Avenue is a stretch of luxury boutique stores, restaurants, and small offices that generally features more upscale shopping.
UTE
Beverly Hills Beverly Hills is synonymous to shopping. One of most well-known streets in the world, Rodeo Drive is a haven for anyone who has a passion for fashion. Also, Beverly Center’s retail fashion mix is carefully curated to provide the fashion-forward Los Angeles shopper with the very best collection of trend-setting women’s and men’s fashions found anywhere in LA, including the very best in luxury and fast fashion retailers, such as Burberry, Dolce & Gabbana, Fendi, Gucci, Louis Vuitton, Prada, Saint Laurent, Salvatore Ferragamo and UNIQLO among others.
THANK YOU