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Executive Summary: Key Brand Objectives 80
Brand Vision
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70 60 50 40 30
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Business Objectives
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20 10 0 2019
2020
2021
100%
60%
70%
Q1
Q2
2022
2023
2024
2025
89%
92%
Q3
Q4
80%
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Plan Summary
60%
40%
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20%
0%
Actual
Target
Market Opportunity Market
Target Target Patient Audience
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Market Capacity Market Potential Market Volume Target Market Share
Key Unmet Need Needs
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100% Potential Competitive Advantage
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70% Sources of Business
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Fit with Company Portfolio
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50%
25%
Brand Competitor Analysis Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere,
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Sales
Product Competitor
Marketing
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Operations
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Different Brand Stakeholders Stakeholder Description
Unmet Needs
Drivers of Behavior
Prioritised Value Drivers
Consumer
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Distributor
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Retail
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Online
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Brand Positioning Statement
Vision
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Positioning Statement
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Reason to believe
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Brand Execution Plan – Key Imperatives Strategic Imperatives
BRAND DEVELOPMENT
PRODUCTION
MARKETING
CHANNEL
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Strategic Objectives
Key Priorities
Brand Execution Plan - Timelines 2019
Priorities
Q1
Marketing
Q2
Q3
2020 Q4
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Q1
Q2
2021 Q3
Q4
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Q1
Q2
2022 Q3
Q4
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Q1
Q2
Q4
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Production
Resourcing
Q3
Brand Execution – Risk and Opportunities Strategic Challenge
Distributor
Online Channel
PR & Advertising
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Key Issues
Key Opportunities
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Brand Execution Plan – Key KPI’s Key Success Factors Marketing
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Distribution
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Access & Pricing
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Communications
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Development
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KPIs 1.
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1.
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2.
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2.
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1.
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1.
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2.
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2.
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Brand Financial Assumptions 2020
75K
40K
45%
Total Revenue
Total Costs
Net Profit Margin
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65%
$20
100
Customer Retention
Customer acquisition
Sales Leads/month
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Brand Financial Review
$ 2,089M
20,089
% Change
Previous
% Change
Previous
% Change
Previous
% Change
$790 M
+13.21 %
$790 M
+13.21 %
$790 M
-13.21 %
$790 M
-13.21 %
Trends
Revenue
80%
38%
40%
28% 5%
10%
15%
7
Feb Sales
Mar
Apr May Revenue
Revenue Comparison
Jun
120
Category 1 Category 3
$40,000
80
$30,000 $20,000
3 Jan
160
$50,000
28%
0%
Customer Satisfaction
$60,000 4
30%
Trends
Gross Profit
$70,000
65%
48% 22%
Trends
New Customer
65%
60%
20%
85.14 %
Previous
Trends
40%
$ 122,089M
40
$10,000
Category 2
Top Selling Categories
0
$0 Jan Feb Marh Apr May Jun
Sales By Month
Q1
Q2
Q3
Q4
Profitability versus last year
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