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HONOR H&M WILLIAMSBURG’S “MOVE STUDIO”

Knight commenced the evening with a choreographed routine inspired by Fonda’s legendary workout videos. Fonda made a surprise appearance to the excitement of guests, who were all eager to perform their best moves. After the class, H&M Movers Fonda and Knight sat down with Aminatou Sow to discuss the importance of movement and the power of community.

“It’s been such an honor to reinterpret Jane’s legendary workouts into a modern and dynamic class that got everyone up and moving,” said Knight, the man who has crafted some of the most iconic dances of our time. “This magical moment along with Jane that celebrated H&M Move and the power of community was energetic beyond belief!”

“Today’s class at H&M Williamsburg was a celebration of movement in all forms. Seeing the crowd dancing, smiling and embracing the movements I’ve done for decades, but with JaQuel’s flair, brought me so much joy,” said the Academy Award-winning actor, activist and fitness icon Jane Fonda. “Today was the perfect reminder that it isn’t about how you move, just that you are staying active and having fun along the way.”

Knight and Fonda served as the perfect ambassadors to open the doors to “Move Studio,” a kinetic and tactile space located inside of H&M Williamsburg that offers daily classes from Brooklyn-based partners, while bringing together the local community to experience the influence of communal movement. The dynamic duo embody the notion of bringing joy into all forms of movement. H&M Move aims to make movement fashionable, fun and get the whole world moving — celebrating the fact that every body is a Mover.

H&M Williamsburg is a rotating style destination that brings a discerning edit of H&M’s top collections to the Brooklyn neighborhood. The “Chapter 2” debut of the store celebrates H&M Move by showcasing the best of H&M “movewear,” perfect to wear from the studio to the streets.

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