BRISTOL
Cafe E st 2 0 04
Branding Manual Established 2004
Bristol Sunset Cafe Building the Brand
1 Brand Identity
2
Contents
3
Introduction
Sample Products
Brand Description We Serve Bristol
6 6
Development Color
8 8
Color Variations Usage Minimum Size Improper Usage
10 11 11 11
Minimum Size
12
Website
20
Palatino Lobster 1.4
14 14
Contact
22
Logo
Business Cards Coffee Mugs Shirts Sample Flyers
16 16 17 18
Primary vs Typographic Typographic Logo Website Typography 4 Contents
Contact
Introduction
5
Brand Description Bristol Sunset Cafe serves the local community of Bristol to hot breakfast and lunches on the weekdays, it also includes an amzing brunch menu for those who enjoy eating together as a family on the weekend. Owned by an inspiring 27 year old chef from the town, Bristol Sunset Cafe suppots local produce by purchasing all products from farms nearby. Eggs and Meat come locally from DaSilva farms in Berkeley, MA.
We Serve Bristol! Bristol Sunset Cafe is family owned and operated since 2004 in the old famous sunset bakery location in beautiful downtown bristol,rhode island. Our Mission is to serve honest good food while enjoying every minute of it.We use the freshest ingredients available and prepare everything to order.We support local growers/ producers. We only use fresh farm eggs and chickens from Dasilva Farms in Berkley, MA. Our kitchen is lead by our owner/chef Fabio Lopes, 27 years old from Bristol, RI.We have currently won 2014 and 2015 “Best Breakfast in the East Bay� with is feathered in the Rhode Island monthly magazine. We are always challening ourselves with new ideas and specials making a visit to sunset cafe never boring. We have a full selection of house baked pastries available everyday along with house baked multigrain and rye bread.
6 Introduction
Logo
7
Development Bristol Sunset Cafe serves the local community of Bristol to hot breakfast and lunches on the Weekdays, it also includes an amzing brunch menu for those who enjoy eating together as a family on the Weekend.
BRISTOL
Cafe E st 2 004
Cafe
Colors Pantone F04923 8 Logo
RGB Black
RGB White
Primary vs Typographic Logotype
9
Primary Logotype Color Variations BRISTOL
BRISTOL
Cafe
Cafe
E st 2 004
E st 2 004
Primary Color
One Color Black
Our Primary Logotype is used for branding implementation on most items in Bristol Sunset Cafe. The Logo can be used on hats, the menu, clothing, coffee bags, cooking utensils and much more. The pirmary colors of Orange, Black and White goes well with most items. The Black and White Variations can be used for signage and store front covers.
10 Primary Logo
One Color White
Usage
Improper Use BRISTOL
BRISTOL
BRISTOL
BRISTOL
Cafe
Cafe
Est 2004
E st 2 004
BRISTOL
Cafe
Cafe
Cafe Est 2004
E st 2 00 4
E st 2 004
Minimum Size BRISTOL BRISTOL
Cafe E st 2 004
2.9inches 11 Development
2.9inches
Cafe E st 2 004
Typographic Logotype Cafe
Cafe
Our Typographic Logotype works well on signage and clothing. This is a secondary logytpe to the regular logo. Only to be used for purposes of stationery, front of clothing and possibly even on books or paper.
Minimum Size Cafe 2.3inches
12 Development
1.5inches Cafe
Typography
13
Typefaces
Palatino For our Regular Typography and usage on writing and menu implementation we use Palatino as our regular typeface. This is the main typeface used throughout the branding. This typeface has four variations and this allows us to play around with it more.
Palatino Palatino Bold Palatino Italic Palatino Bold Italic
ABCDEFGHIJKLMN OPQURSTUVWXYZ !@#$%^&()_+~:;’”?<>.,
Lobster 1.4 This typeface is only used for the word “Sunset” on the Primary Logotype. It is not used for implementation in any other form or way. yet is does look like a cool cafe style font. There is only one variation of it in:
Losbter 1.4 Regular 14 Typography
ABCDEFGHIJKLMN OPQURSTUVWXYZ !@#$%^&()_+~:;’”?<>.,
Sample Product Line and Stationery
15
Business Cards Our Business Card variations uses the logo on the front and implements the typographic nature of Palatino to represent the name of the client and brand.
BRISTOL
Cafe E st 2 004
Fabio Lopes 499 Hope Street Bristol, RI (401) 253 1910 suncafe49@gmail.com www.bristolsunsetcafe.com
Back
Coffee Mugs Our Primary Logotype can be impelmented on Coffee Mugs on the front using white and black cups.
16 Stationery
Front
Shirts Our Typographic Logotype can be implemented on the front of shirts as well as aprons for the store if they choose to purchase them. And our Primary Logotype can also be implemented on the back.
Front 17 Clothing
Back
Sample Flyers
18 Flyers
Website
19
Website
20 Website
Contact
21
Get in Touch Bristol Sunset Cafe Head Chef Fabio Lopes can be contacted at: suncafe49@gmail.com. Shoot him a quick message or call him at: (401) 253 1910
22
Copyright and All Rights reserved by Bristol Sunset Cafe & Manveer Singh