Inexpensive and free ways to market yourself Marcellous Curtis
THE GUILD – OUR RESOURCES
Job Referrals
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Communication
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Professional Services
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Your availability
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Your Web page
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The O ce & Sta
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THE GUILD – THE OFFICE & STAFF
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CPD Programme (£30 credit each)
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Wi-Fi, Tea & Co ee, Facilities
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Monthly Mailing – networking
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Parties & social events
Library / Meeting Room
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London Training – based here
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Mem, Julie & Maggie
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Monday to Friday 9am – 5.30pm
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Identify 3 important aspects: Message, Market and Medium
Set yourself targets and create an easy strategy
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View it as on ongoing process. It is an investment, not a cost.
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Use a mix of strategies
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Develop your niche
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MARKETING - WHERE DO I START?
INEXPENSIVE AND FREE WAYS TO MARKET YOURSELF
Writing – o er articles
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Give something for free
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Membership organisations – free advice, support and practical help, collaborations.
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Make the most of PR
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Referrals – ask for them.
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Phone calls -
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Networking – peer support and cultivating relationships
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WHAT MARKETING MATERIALS ARE IMPORTANT TO HAVE?
Website or blog – use it to sell you.
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Flyers/postcards/lea ets
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Press release
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Photos
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Voicemail – your voice!
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Business cards
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A 40 second pitch
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CONCLUSION •
Identify your 3MS: Message, Market and Media
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Do it consistently
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Try multiple activities simultaneously
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Evaluate
Questions?
By Maggie Barnes
THE GUILD – YOUR WEB PAGE
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Updating
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Photograph
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Availability
Username & Password
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Find a Guide
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THE GUILD – JOB REFERRALS •
Match the client to the Guide as best we can
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Emails sent out with generic job enquiries
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If you can’t help always refer to a colleague
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Ask the caller as much as possible about the group so you are well prepared
Establish terms & conditions, payment etc
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Get their contact details
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If price is an issue o er added value
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PROFESSIONAL SERVICES Insurance
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Cycle Insurance
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Overseas tours starting in the UK
Personal Injury & Accident Insurance
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£5 million Public Liability Insurance
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PROFESSIONAL SERVICES If it looks too good to be true…
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Any ques ons?
THANK YOU All information is available on a CD to take away.
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For those who are not here this evening we will send onto them
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Any ques ons?
Thank You