PORTFOLIO

Marchella Yolanda

-is my name, but you can call me Olla.

I am currently majoring Visual Branding Design, or more commonly known to people as Graphic Design, at Universitas Multimedia Nusantara. I’m passionate in art and design and is very open to so many possibilities, especially the ones that can make me grow as a person.

I like the idea of providing information, solution, or simply expressing one’s feelings in the form of visual art and design. Imagination is limitless, and aside from the joy of interpreting a piece of art, I also like to express myself through one.

Though design and art stand relatively far from each other, they’re alike in a way, and through studying design, i got to enhance my art skills too, and vice-versa. For example, by brainstorming for design ideas, I got to expand my knowledge for artwork references.

I might not be very fast at understanding things or even doing them, but I do make sure I put my heart into the things I do.

CURRICULUM VITAE

PERSONAL INFO

Name Birth Gender Address

CONTACT

Email Instagram

Phone/WA

Line

Marchella Yolanda Tangerang, 30 Maret 1998

Female Cluster Maxwell Utara 1 No.50 Gading Serpong, Tangerang.

EDUCATION

2004-2010

SD Tarakanita Citra Raya

2010-2013

SMP Tarakanita Citra Raya

2013-2016

mrchllayolanda@gmail.com

@marchellamy

+62 82213324386

mxrchellamy

LANGUAGES

Indonesian English

SOFT SKILLS

Comm. Courtesy Integrity Teamwork Flexibility

PORTFOLIO by Marchella, 2017-2023

SMA Tarakanita Gading Serpong

2016-2023

Universitas Multimedia Nusantara

SOFTWARE SKILLS

Photoshop

Illustrator

Premiere Pro After E ects

Lightroom

InDesign Procreate

ABILITIES

- Layouting

- Digital Imaging

- Digital Illustration

- Traditional Illustration

- Branding

- Photography

ORGANIZATIONS

2016

2017-2018

High School Yearbook Layouter

Bank Sampah UMN

Koordinator Visual

Mentoring UMN Koordinator Publikasi

Rencang “Rencang Night” Koordinator Publikasi

Rencang “SCH VIII”

Koordinator Acara

OMB UMN Gega (Person in Charge)

2019

UMN Festival Koordinator Visual (temporary)

FREELANCE

2019 2020

DC Yearbook

Layouter

Coldlab Gelato

Sticker Designer

2019-2021

Grill BossQ

Graphic Designer

2021

PT Serpong Cipta Kreasi

Graphic Designer (Intern)

2020-current

Taking art and design commissions.

PORTFOLIO by Marchella, 2017-2023

T BLE O C N E TS

E I T IAL

FITHRONE 31

Freelance Project Editorial

Fithrone 31 is SMAN 5 Tangerang’s yearbook for the year of 2019.

I was trusted as a layouter and graphic designer for the book, working with DC Yearbook, a company that has been handling SMAN 5 Tangerang’s yearbook for years.

The book wanted to bring a simple and classic-class vibe to it. It was a challenge to find the right type of layout and design, considering the photographs were full of colours, but through a lot of brainstorms and revisions, it is done.

PORTFOLIO by Marchella, 2017-2023

PORTFOLIO by Marchella, 2017-2023

PORTFOLIO by Marchella, 2017-2023

GRAPHIC DESIGN GUIDE

Class Assignment

Editorial

Graphic Design Guide is a mini pocket guide book for aspiring Graphic Designers.

It is an assignment to make a guide book that referenced another famous Graphic Designer/Illustrator’s style. In this case, I chose Magdiel Lopez, for his bright and vibrant colors. He’s also famous for his simple layout, yet standout surrealism object of interest.

The book contains many informations for amateur deisgners, like principle and basics, accompanied with illustrations that contains heavy digital imaging that referenced Magdiel Lopez’s amazing surrealism digital works.

PORTFOLIO by Marchella, 2017-2023

PORTFOLIO by Marchella, 2017-2023

PORTFOLIO by Marchella, 2017-2023

PORTFOLIO by Marchella, 2017-2023

B AN NG

PORTFOLIO by Marchella, 2017-2023

GRILL BOSSQ

Personal Project

Branding, Content Creation

Grill BossQ is my personal project with a family, a mix of Korean & Japanese style BBQ restaurant.

The restaurant has many values, but there are mainly three that we wanted to convey: a ordable, delicious, and delightful service. We wanted to treat our customers like a boss, and to let them know that it doesn’t have to cost a fortune.

The logo is also a part of the mascot. The client specifically requested a sunglasses to bring the “boss” vibe and the smile to convey the “delight” that the food may bring.

PORTFOLIO by Marchella, 2017-2023

PORTFOLIO by Marchella, 2017-2023

Social Media

Some of Grill BossQ’s Instagram posts.

CA P IG

PORTFOLIO by Marchella, 2017-2023

CHILDREN RIGHTS

Class Assignment - Group Project Campaign

Children Rights’ “What You Want, What I Want” is a campaign group project dedicated for parents to support their kids since a very early age.

The purpose was to prevent anxiety from the very early stage of social interactions, which are the parents. Sometimes parents tend to push their beliefs to their children without even realizing it’s harming them.

The campaign is to be established by Nutrilon Royale.

TREAT YOURSELF

Treat Yourself is a self-love campaign idea, in which people nowadays tend to overwork and exhaust themselves without remembering to take a break. The campaign’s purpose is to remind people to take a breath and that they deserve a peace of mind.

The campaign is to be established by Organic Supply Co. It is a brand famous for their essential oils, known for relieving stress and helps people getting a good rest.

PORTFOLIO by Marchella, 2017-2023

Class Assignment

Logo, Campaign

PORTFOLIO by Marchella, 2017-2023

Main Media Instagram Feeds

PORTFOLIO by Marchella, 2017-2023

#ForTheirFuture

Final Project Campaign

#ForTheirFuture is a social campaign that gives away information regarding how parents tend to gaslight their children unconsciously and encourages them to change their toxic parenting for children’s brighter future. Gaslighting itself is a psychological abuse to a person that can cause one to lose their identity.

The campaign is to be established by TigaGenerasi, a company that specialize in education and parenting that’s based on psychological approach suitable for all generations. Aside from the company themselves, when collecting the necessary data to design the campaign’s visual, TigaGenerasi’s psychologist and co-founder, Mrs. Saskhya Aulia provided clear information and data regarding the topic.

This final project is one of the most important project in this portfolio. It went through the most complex process from brainstorming, data collecting, theory assessment, mind-mapping, etc. Every steps of the design process is calculated and important to each other.

PORTFOLIO by Marchella, 2017-2023

I T S I ER

PT. SERPONG CIPTA KREASI

Internship Various Project

PT. Serpong Cipta Kreasi, more commonly known in the area as Summarecon Serpong is a real estate developer located in Gading Serpong, Tangerang. The internship lasted for three months from September 2021 to December 2021.

During the internship period, most of the works are dedicated to create their social media: Instagram feeds. The feed itself varies from one to the other. For example: houseplan, promotional informations, fun-facts, holiday posts, etc.

The other works consist of flag-banner designs, instagram story and reels, photograph, etc.

PORTFOLIO by Marchella, 2017-2023

IS CEL A EOU

HANA VICTORY

Personal Project Packaging

Hana Victory is a local brand for a Korean-based recipe peel-o mask.

It comes in many variants, and wants to bring the fun, a ordable, and practical values into the brand. Each variants were represented with di erent colors to make it easier for people to recognize.

SEMARANG

Class Assignment

Quad-fold Brochure

A brochure that serves as a guide to the must-visit tourist spots in Semarang and how to find them.

PORTFOLIO by Marchella, 2017-2023

THE RED PANDA

Class Assignment

Vector Illustration

A set of vector illustrations about the red panda and the small characteristics and correlation there is to the said animal.

COLDLAB

Personal Project Christmas Hampers Stickers

A Christmas special edition hampers from Coldlab Gelato, a local artisan gelato brand.

On the stickers are their mascot, Coldy, wearing an elf inspired attire, hoping to bring warm joy along with the hampers of cold gelato he brought along.

PORTFOLIO by Marchella, 2017-2023

CHIBI ILLUST

Personal Project Vector

Illustration

A simple vector character design for a memento to some friends.

PORTFOLIO by Marchella, 2017-2023

ART COMMISSIONS

Personal Project

Digital Artwork

Illustration done in Procreate with my signature artstyle and finalized through both Adobe Photoshop and Illustrator.

PORTFOLIO by Marchella, 2017-2023

PORTFOLIO by Marchella, 2017-2023

INSTAGRAM FEEDS

Personal Project & Organization

Vector Illustration + photos

Social media management, including those of past organizations.

P O TO G A PH

PORTFOLIO by Marchella, 2017-2023

PORTFOLIO by Marchella, 2017-2023

PORTFOLIO by Marchella, 2017-2023

T AN YO

YOU’VE COME THIS FAR!

Thank you for reaching the last page of my PORTFOLIO!

I do hope you find at least some of my works trustworthy/satisfactory in the slightest.

Have a nice day!