manuale di corporate identity 1.0
manuale di corporate identity 1.0 1. IL MARCHIO
1.
IL MARCHIO / positivo colori
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
Il marchio Etimos va inteso come insieme unico non modificabile. Rappresenta l’elemento chiave per la riconoscibilità di ogni applicazione legata al sistema di identità Etimos. Le sue componenti base sono il simbolo (tre gruppi di due campiture cromatiche sovrapposte), il logotipo (etimos), il payoff (join for change) e i colori istituzionali.
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.
IL MARCHIO / negativo colori
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.
IL MARCHIO / costruttivo
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.
IL MARCHIO / positivo scala di grigi
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.
IL MARCHIO / negativo scala di grigi
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.
IL MARCHIO / positivo outline
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.
IL MARCHIO / negativo outline
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.
IL MARCHIO / limite di riduzione
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
22 mm
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.
IL MARCHIO / area di rispetto
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
10x
12x
12x
10x x
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.10
IL MARCHIO / riferimenti cromatici
COLORI
C
M
Y
K
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
R G
B
PAntone coated
PAntone uncoated
scala di grigi
K
a
32 60 94 0
161 102 47
730 C
723 u
H
48
B
55 84 100 0
117 59 44
4705 C
181 u
I
70
C
20 18 50 0
193 187 125
4525 C
617 u
L
24
D
36 33 75 0
154 146 78
4505 C
4505 U
M
42
E
33 04 56 0
162 206 123
577 C
7492 U
N
30
F
55 08 80 0
110 178 79
7489 C
7489 U
O
50
G
30 30 35 30
117 110 102
warm grey 9 C
warm grey 9 U
P
60
A
B
C
E
G
H
I
D
L
M
F
N
O
P
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.11
IL MARCHIO / applicazione su fondi A bassa e ad alta densitĂ colore
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
segue
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.12
IL MARCHIO / applicazione su fondi A bassa e ad alta densitĂ colore
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.13
IL MARCHIO / applicazione su fondi a media densitĂ colore
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.14
IL MARCHIO / applicazione su fondi - sinottico 1
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
bassa densità colore
media densità colore
alta densità colore
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.15
IL MARCHIO / applicazione su fondi - sinottico 2
bassa densità colore
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
media densità colore
alta densità colore
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.16
IL MARCHIO / applicazione su immagini fotografiche
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
segue
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.17
IL MARCHIO / applicazione su immagini fotografiche
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
segue
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.18
IL MARCHIO / applicazione su immagini fotografiche
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
segue
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.19
IL MARCHIO / applicazione su immagini fotografiche
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.20
IL MARCHIO / uso non consentito
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
A
D
B
E
C
F
Esempi di uso non consentito del marchio A Ombreggiature B Deformazione orizzontale e verticale C Modifiche sovrapposizione campiture
D Orientamento diverso da originale B Alterazione colori istituzionali C Posizioni e rapporti di grandezza diversi da originale
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.21
IL MARCHIO / CARATTERE ISTITUZIONALE
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
Din Light
Din Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Din Regular
Din Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Din Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Il carattere Din va utilizzato in tutti i tipi di comunicazione Etimos.
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com
1.22
IL MARCHIO / CARATTERE SECONDARIO SOSTITUTIVO
CONSORZIO ETIMOS / MANUALE DI CORPORATE IDENTITY / VERSIONE 1.0 - 2009
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Il carattere Arial può essere sostituito al carattere Din solo nel caso in cui quest’utlimo non sia disponibile o nel caso di utilizzo su web.
The reproduction of the files is strictly restricted to the forms described below. No variation, distortion or modification of the graphical elements represented here can be carried out without the authorization of Consorzio Etimos. For further information or enquiries: BCPT Associati - gruppo@bcpt.com