Textile print inpirations
d d n a l Is Island: A young trend aimed at a target market aged between 20 and 35 of a working to middle class level income. The Island woman is young, stylish and fresh. The designs appeal to her playful and comfortable side. The Island look is for those wanting to relax in the summer but also for those wishing to add some brightness to a grey rainy day. Island is composed of tropical fauna and flora under a cerulean sky. Flamingos and exotic flowers blend with lush foliage and tropical fruit to evoke Hawaiian landscapes and South American jungles. The palette of colours is vibrant and typical of Latin American culture: yellows, oranges and pinks but to give it a contemporary angle they have been muted, faded and distressed to give a vintage feel. Island makes us want to relive the 1950s vacations in Miami.
Flamingos posicional prints
Tropical classic straight shirt
Macaronesian Skirt
Tropical acid flora shirt
Skylidoscope A trend inspired by the sky and the sea. It is aimed at affluent mature women who are looking for unique and creative designs that allow them to stand out from the crowd. Skylidoscope combines kaleidoscopic effects and symmetry with images inspired by futuristic alien civilizations and the inhabitants of the seabed. The colour palette ranges from blue, turquoise, black and violet and is drawn from marine eco systems.
Northern Territories: A trend inspired by the ethnography of North-American Indian tribes, Inuites and the people of the Ozark Mountains, Missouri. It is aimed at a middle to upper class women aged between 30 and 50 years old. They are fashionable and are attracted to clothing that appeals to their unique personal style. Northern Territories is shaped by cold desolate winters. Cold colours inspired by the landscape of North America, Alaska and Greenland predominate: emeralds, blues, kakis, teals and stone.
Mirage: This trend conveys the freedom of a nomadic adventurous lifestyle. It is sophisticated and has been designed to appeal to women of all ages. Metallic hues are combined with prints inspired by desert birds of prey. Diaphanous silks flatter the contours of all shapes and sizes. The colours of Mirage are taken from the Nomadic Tuareg people of the North African deserts: golds, blues, ochres, black and sienna.