vahid daem + dusan dojic + sogand nobahar + jennifer parker + marco spadafora +
we propose a student "surgery" for
+ SLIDE 3/40
users / stressed students + wlb moment / breaking point + needs / a way to release the stress + trends / break the norm, search for wellbeing +
+ proposal
+ SLIDE 5/40
+ brand values
alternative + innovation + challenge + youth + fun +
+ SLIDE 7/40
IRONIC ADVERTISEMENTS + CONTROVERSIAL + SUBVERSIVE +
brandimage image brand
+ virgin atlantic / 25 years, still red hot
+ SLIDE 9/40
+ SLIDE 10/40
system map
poli + virgin styles + industrial + metal +
+ INSPIRATION
+ SLIDE 13/40
+ the tower
space efficient + central location + maximum exposure +
+ SLIDE 15/40
layout
separate entrance and exit + users check in for a treatment then check out +
+ SLIDE 17/40
shout room siLent room
waLk room
fight room
freeze room
break room
power nap dance room
paint room speed room
check out check in
+ 10 treatment rooms + 1 or 2 users can enter each room + mix of aggressive / calm activites + users can choose to energise or relax + rooms are modules that can be changed
+ SLIDE 19/40
+ interior
+ SLIDE 21/40
shout room + shout and hear your echo + sound proofed walls +
+ silent room + acoustic wall removes sound
+ SLIDE 23/40
freeze room + cold temperature and wind +
+ walk room + sand floor
+ SLIDE 25/40
break room + walls and floor + giant rubber coated hammer + bring your model to smash +
+ fight room + punch bag + padded walls
+ SLIDE 27/40
power nap room + pillows and a view of the stars +
+ dance room + music gets faster with movement + lights projected on walls and floor
+ SLIDE 29/40
paint room + throw paint filled balloons + different images of poli on the walls to target +
+ speed room + driving effect + moving projected images on walls + wind machine
+ SLIDE 31/40
+ SLIDE 33/40
user browses emergency treatments in check in area
customer journey
user selects treatment and gives poli card at the check in desk to receive the activation card for their room
long t m cur e inesrid e!
user swipes card to enter lift and arrives directly to their chosen room to use for 10 minutes
afterwards user checks out to receive their poli card back
on the way out user is given brochure of the long term treatment for their chosen activity
+ SLIDE 35/40
+ communication
+ SLIDE 37/40
benefits to virgin
raise brand awareness + show all the services they offer + be part of creative poli environment + service transferable to other contexts +
+ SLIDE 39/40
+ thanks!