Marc thompson s2890377 Tea Packaging Final Assessment

MARC THOMPSON S2890377

GRAPHIC DESIGN 1

MARC THOMPSON S2890377

TASK

Design a range (at least three flavours) of tea packaging that speaks clearly to a cultural and fashion style. Make informed choices about your pack decoration, colour palette, typography and package form. Design a logotype for your tea brand and establish a visual hierarchy of information on the front of each pack. Layout the packaging on the computer, and construct functional 3-dimensional paper models for photographic purposes. You must supply nets and photographs of mockups.

MARC THOMPSON S2890377

PRODUCT INFO

Identitea “Tea For Men” is an environmentallyfriendly range of tea products. The packaging is made from 99% recycled wood.

The name of this tea “Identitea” is obtained each individual range of tea’s have there own identity and each flavoured tea also has it’s own identity thus the name “Identitea”. Since the range is called “Tea for Men” we decided on using 99% recycled wood to give the packaging a rustic and manly feel to the product so even the manlyess man can drink tea.

MARC THOMPSON S2890377

PRODUCT INFO CONT..

About our tea

Identitea “Tea For Men” comes in three different flavours green, caramel and herbal tea.

We provide a small selection of teas grown only in Australia.

Our wooden packaging comes sourced from recycled wood within Australia.

Our green tea Our green tea is made from unoxidezed leaves which are simply heated after picking to destroy the enzymes that cause oxidation. They are then rolled to release their flavour. Our green tea is sweet and contain many of the vitamins and antioxidant properites of the fresh green tea leaf, making them highly regarded as a healty, fragrant and delicious manly drink.

Great for making a perfect “manly� green tea and creates personaliteas & goodlooks.

Our Caramel tea Our green tea is made from unoxidezed leaves which are simply heated after picking to destroy the enzymes that cause oxidation. They are then rolled to release their flavour. Our caramel tea is sweet and contain many of the vitamins and antioxidant properites of the fresh tea leaf, making them highly regarded as a healty, sweet, calorie free delicious manly drink.

Great for making a perfect “manly� green tea and creates personaliteas & goodlooks.

Our Herbal tea Our herbal tea infusion is blended using real herbs, flowers and seeds and contain no artificial flavourings or colourings.

Great for making a perfect “manly� green tea and creates personaliteas & goodlooks.

MARC THOMPSON S2890377

our aim

Our aim is to create tastey yet manly tea for all the men tea drinkers of the world. We have designed our packaging to have a manly feel thus the wooden box kind of like a tool box but the tools are tea bags. The logos have been created to be a clean and simple logo and to enforce a manly feel about the tea with the typography and the typographic layout.

MARC THOMPSON S2890377

The logo

Simple design ‘identitea’ logo.

With a vectorised tea leaf.

Tea leaf changing colours matching the flavour of tea.

tea Company cards

MARC THOMPSON S2890377

Identea logo/ front of packaging

Green Tea

Caramel Tea

Herbal Tea

MARC THOMPSON S2890377

Side of packaging

Green Tea

Caramel Tea

Herbal Tea

MARC THOMPSON S2890377

packaging tags Simple design with the identitea logo. And matching colours to the flavour of tea.

Caramel Tea

Herbal Tea

Green Tea

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eco bags

These “identitea” eco bags are made from 99% recycled products.

These eco tote bags will come free with any purchase of any “identitea” teas.

They will fit the tea box’s perfectly and snug and will be useful so you don’t need to carry the tea box once purchased.

MARC THOMPSON S2890377

NET DESIGNS

The wooden tea packaging is based on a simple rectangular wooden box with an easy open clip open lid on the top. Keeping the box design straightforward, industrial, manly and clean which was important as it had to compliment the tea inside the packaging. I would prefer a clean graphic design to compliment the tea over a complex packaging which doesn’t compliment the tea.

Green Tea

Caramel Tea

Herbal Tea

MARC THOMPSON S2890377

MOCKUPS

green tea

green tea

green tea

green tea

green tea

Caramel tea

Caramel tea

Caramel tea

Caramel tea

herbal tea

herbal tea

herbal tea

herbal tea

Design Rationale This semester in Graphic Design 1 we have been studying alot of different design techniques and components to help us as students to become great designers and create designs and work that are extremely visually appealing to the content but also being smart to also convey a message across. This asssessment was a great platform to display the skills we have learnt throughout this semester. We needed to create a tea packaging.

My tea is called “Identitea, Tea For Men” and is aimed mainly towards men who want to feel manly drinking tea. To communicate to this buyer I have designed the logos to have a manly feel to the tea packaging through the use of the colour scheme, typography, symbolism, tone and the materials.

I have designed the packaging to have an industrial “manly” feel about the packaging by using 99% recycled wood. Instead of decorative ornamental details, which would clutter the graphic design, flat shapes, lines and clean detailing allow the packaging to look clean, nice and understandable. The typography has also been chosen to be attracting to the eye and maximal visual impact.

Thank you MARC THOMPSON S2890377