www.onfiresurfmag.com | 68 released editions | ano XI | janeiro dezembro 2014 | bimonthly Edition | 3euros
a o lt ne fin dv h at w jour et, al ld de w an w o u h i n g n e e xc i t i n g r e d f o r w t h e m a r k v a t e d i e et st insp f ro m th el se of a som f the mo s fe l t c t a t i o n s t i c s , w i r o o e e l t e a n i e on t m e a n d e x p a r a c t e r fo r t h e r we d a n d c e j o h s c n pr ce allo p t a n w i t h n e w c o n d i t i o n c t u re e c c u t a e ned a t e r. righ co nj azin a r s l , we d e f i d e mag nded the 2, as the y o p an i w 0 r a rft ut t ned d e m fo r, i n 2 0 g i t o r i n g a s u o, d e s i g b e e n n i e r g s n u d The ds d t, bri . A n d l t h a t h a e ve l o p n ce p p o f f r i e n o m e nt l d o a c o t at m f ro m ro u I R E ’s n ce eed O N F h t b y a g l u n t i l t h i f fe re n t e m t h e n ro j e c t s i a o g p d g r , t h o u i n P o r t u p ro j e c t s t a r t e r f t a n e o u s l t n done e d itor i a i ng , a s i a s a sp o n w w n i e e u n n a eg zi ery b urf maga it s v S E IR ONF .... ...... d . . . . . n .. .. e . . . . . . . kg ro. u sinc c ...... .... ...... . a . . b . ject . . e o . lop r . h ... e . p . t v us de i n.’ . . . . . . . . o l o e t e n d e a f ....... nt ee been .. a sp o om t he n h at h ad nd s a ed a d n ne w t a r te r f r om a l l t i g i z s a ag fr fine , de ts u r f m i n g , a s i i f fe re n t e t . A n d s o i p , we d e S r n IRE d nn . surft ome ON F y b e g u i p ro j e c t , at m u r i n g a a rs l ate r r l e h a t i v l r i s d o e t t it s y i n d d u o tw ien we gal a n e i n Po r t u o u p o f f r n g i t o u t and i r e g g we d f a n n a i o l r l y do b a b , o t e g ht ctur lease n ce p thou ’s co n j u n r t h e re l e va t e d o c IRE e o e h he sf ON F , as t w i t h ke t , a l l t e tion r 2 0 02 h t c o n d i e r i s t i c s , m a n o i m c , rig the g e fo r o be ra c t T h e r n d e d t h e n e w c h a i o n f ro m a t wa s t e s , a d d i n wh a t h t v a n a i h w i l t de m i ne w it p e c i re d fo r o f t h e i r l t o u c h , d ex c t i ve az p a m a g t a n c e a n fe l t i n s o u r n e ys p e r s o n n d a t t r a i n g s j r a r p i il a c c e t m e n t o e xc i t i n g a b l e , t h e o m p l e t e n d d e t a d s . t c a c u s an e l s j r p r o f t h e m o a n d v a b e m o r e ke t c h e h t h e b s c o w f o a t e o e o gn on ths IRE ppr e t h i n i n e ON F i t h m o n wa s t o a l ’s som f w e tuga p d e d n st ld f Po r d i t i o n o t wo u p u b l i c . A t h e n e x t s e o e t, art ach as m t o t h a l re s u l i ate p a r t of e e ca me p d e n i m sb en im the f e be ra n d wa s n ce s h av l o t h e r b r. a e t i p n d al mpa a cce t ye a wa s T h e t s u r f co n n i n g a n t h e f i rs tion and i d r i e s e t l a rge t h e b e g u a t e ly a f t ased ’s f i rs i e S u r f l y p u rc h e n c i n g IRE sinc t immed F f lu dib s 03 ON g i n c re a re n ce , i n 0 almo 2 ary e i n e w re fe ds, b Ja n u o i n t h e s t a n e d i a t e n m a r ke t . s d m o An d sed t re a n an im re l e a u d e d a s e s u r f c o a h a p p l y ye a r t b r ye a
ONFIRE Technical File ... The Freakin’ Director Nuno Bandeira | The Psycho Editor António Nielsen | Photography Editors António Nielsen + Carlos Pinto + Nuno Bandeira Arte & Design Marc Vaz [ brivaglobal.com ] | Main Photographer Carlos Pinto [www.carlospintophoto.com] e Mauro Motty | Photo maniacs Jorge Matreno . John Callahan . Carvalhão Tó Mané . Miguel Dolce . Pedro Silva . Sérgio Villalba . André Carvalho . Sandro Bravo | Collaborating Reporters Ricardo Vieira . Zaca Soveral . Xibanga . YEP . Mikaeel Kew ... Accounting Remédios Santos | Marketing António Nielsen | Propery Magic Milk Shake Produção Audiovisual, Lda | NIPC 506355099 Printer Lisgráfica | Distributor Vasp | Printing 10.000 copies | Bimonthly edition ... ERC number 124147 | DL number 190067/03 | Address Rua Infante Santo nº39, 1º Esqº, 2780-079 Oeiras, Portugal Email staff@onfiresurfmag.com | © 2014. All rights reserved.
04 ONFIREMARKETINGPRESENTATION2014
............................. Those who feel us ......................................................... [ aka ] buyer/Reader profile Mostly surfers or surf enthusiasts, the ONFIRE Surf mag readers generally present the following characteristics: - Are specially between 15 to 40 years of age. - Are students, young workers and independent professionals. - Are normally creative individuals, well informed, clear minded, urban and modern, that show means to purchase and foccussed on new tendecies. - Are frequently active sportmen and women of different activities, namelly sports and activities that gather a mental, phisical and spiritual well-being together, and are active gym users. - Are conscientious individual with special attention and interest to health environment and ecological related themes - Are aventurous and like to travel and connect with different countries and cultures, highly appreciating the contact and bond with nature and seing surf as a way of life and/or lifestyle. - Are very much purchased and followed by individuals who love high quality design and photography, as ONFIRE presents a distinguished line of presentation through intense and cool design and fine art photography. Most of that public are skaters, snowboarders, bodyboarders and similar sports, as for a large variety of young active sporters. - Are equally in a medium percentage aspiring individual to the sport and surf lifestyle.
............................................................................................... doing our thing ................................................ [ aka ] editorial concept - ONFIRE Surf shares an authentic modern and informative line of concept generally designed with strong and rich photography coverages. - As a bimonthy edition ONFIRE Surf has the virtue of presenting a more consistent variety and composition of content and articles, always dedicated to the national surf athletes.
06 ONFIREMARKETINGPRESENTATION2014
13 março 1929 . 01:45 27 março 1930 . 14:36 05 março 1931 . 03:34 06 setembro 1932 . 16:57 21 dezembro 1933 . 12:34 31 janeiro 1934 . 12:56 25 novembro 1935 . 11:12 23 maio 1936 . 09:23 06 agosto 1937 . 06:34 04 setembro 1938 . 03:03 23 agosto 1939 . 12:50 27 fevereiro 1940 . 14:33 29 setembro 1941 . 05:50 31 março 1942 . 23:40 31 abril 1943 . 00:30 29 abril 1944 . 01:00 23 novembro 1945 . 08:30 26 abril 1946 . 08:12 21 agosto 1947 . 23:10 20 junho 1948 . 15:39 10 maio 1949 . 07:47 10 junho 1950 . 17:27 10 setembro 1951 . 18:40 11 outubro 1952 . 19:33 16 novembro 1953 . 19:04 21 janeiro 1954 . 04:58 27 março 1955 . 11:48 03 fevereiro 1956 . 14:50 05 dezembro 1957 . 16:30 21 agosto 1958 . 16:00 03 julho 1959 . 16:00 07 junho 1960 . 16:00 04 julho 1961 . 15:03 14 outubro 1962 . 21:46 17 outubro 1963 . 07:20 23 agosto 1964 . 19:12 30 outubro 1965 . 00:41 21 maio 1966 . 11:26 23 janeiro 1967 . 11:00 25 março 1968 . 23:00 30 abril 1969 . 23:50 09 outubro 1970 . 09:25 03 dezembro 1971 . 22:53 14 dezembro 1972 . 13:50 18 maio 1973 . 13:20 17 julho 1974 . 16:37 12 setembro 1975 . 15:47 12 junho 1976 . 12:56 30 junho 1977 . 05:34 05 setembro 1978 . 01:45 04 dezembro 1979 . 13:27 27 outubro 1980 . 22:50 14 agosto 1981 . 11:13 25 maio 1982 . 05:02 25 junho 1983 . 13:38 07 setembro 1984 . 15:15 01 fevereiro 1985 . 21:50 14 fevereiro 1986 . 18:13 23 dezembro 1987 . 10:45 29 julho 1988 . 08:46 18 agosto 1989 . 14:34 06 abril 1990 . 21:59 28 outubro 1991 . 13:15 27 maio 1992 . 16:18 02 maio 1993 . 20:41 08 novembro 1994 . 20:57 04 janeiro 1995 . 17:39 15 março 1996 . 19:22 24 agosto 1997 . 07:55 03 julho 1998 . 08:56 14 maio 1999 . 07:24 19 setembro 2000 . 12:34 23 janeiro 2001 . 11:09 31 janeiro 2002 . 11:00 28 fevereiro 2003 . 21:59 30 maio 2004 . 22:59 01 dezembro 2005 . 02:53 30 setembro 2006 . 17:45 25 dezembro 2007 . 12:34 16 março 2008 . 12:00 19 abril 2009 . 22:06 14 maio 2010 . 20:00 17 junho 2011 . 20:07 04 janeiro 2012 . 00:00 18 janeiro 2013 . 10:49 09 outubro 2014 . 11:13 21 dezembro 2015 . 15:55 30 setembro 2016 . 22:22 28 maio 2017 . 11:00 25 julho 2018 . 05:23 29 julho 2019 . 11:11 14 fevereiro 2020 . 11:22 05 maio 2021 . 16:54
60
20
75%
22%
F
0
20 11 20 10 20 0 9
................ ................ ................ Fe ll ing ou ................ . . . . . . . . . . . . . . . . r Sc en e ................ ................ ............... ....... [ ak a ] content
M
20 0 8 20 0 7
0
20 0 6 20 0 5
0
Three specifi c different ty pe s of conten acter and appr t mainly de sc oach: intervie ribe ONFIRE w articles, trav Surf charel articles an d analysis. The interview sections altern 30 ate between The Spotlight the Spotlight interview seek and the Life s s to approach carreer mom article. surfers that ar ent and level, e on their high or that arebei industry for a ng feature an est particular reas 20 The d highlighted on. Life s intervie in the w intends to capture surfer surf industry and lifestyle s with a long in order to sh history line in are their stor the 10 T y and experi he travel sect ence s. ions can be ei ther the Suftri Surftrip artic p or Destinat le s are mainl ion article s. y sh ot and written fo llo wing the port 0 from and dire ugue se surfer ctly for us, The Destinat s tr ip s around the w ion article is ab orld. out unusual pa guese or inte ths and journe rnation surfer s. ys taken by po rtuThe Analysis article de scri be s a variety detail analys of themes, ha is of a specifi ving as a base c surfer’s styl line the e, life or lifesty le. ................ ................ ................ ................ ................ In addition to ............... the main artic le s ONFIRE Surf contents, such presents com as the Xpressi plementary on, SlideShow article s, that , Perspectives generally appe and Competi ar in all edition tion s. “E a sy r ea d ing” a rt ic le s Many article s of only 1 or 2 page s dont no have that func rmally fulfill tion, being th the magazine, e following ar CoffeBreak, St but can ticle s: Synops uff, DNA, Che is, Menu, Feed ck Out, Chill ONFIRE, Prep back, Out, Fantasy aration, Art R Surfer, Virtual iders and Hot N ights. . . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . . . . . . . . . . . . . . . . ................................ ................................ ................................ ONFIRE, Prep ............................... aration, Art R ............... iders and Hot CoffeBreak, St Nights. uff, DNA, Che ck Out, Chill have that func Out, Fantasy tion, being th Surfer, Virtual e following ar Many article s ticle s: Synops of only 1 or 2 is, Menu, Feed page s dont no “E a sy r ea d back, rmally fulfill ing” a rt ic le the magazine, s but can article s, that generally appe ar in all edition contents, such s. as the Xpressi on, SlideShow In addition to , Perspectives the main artic and Competi le s ONFIRE Su tion rf presents co mplementary ................ ................ ................ ................ ................ detail analys ............... is of a specifi c surfer’s styl The Analysis e, life or lifesty article de scri le. be s a variety of themes, ha ving as a base guese or inte line the rnation surfer s. 08 ONFIREMARKETINGPRESENTATION2014 The Destinat ion article is ab ou
40
54% 52%
25% 35 + de 36 a 25 26 a 10 a 16 17
20 0 4 20 03
50
58%
40
10
60
52%
30 10%
0
49%
80
49%
30%
30
20
60
38%
48%
40
45%
40
54%
50
.................................................... Magic Milk Shake & its products .................................................... Founded specifically for the development of the ONFIRE Surf magazine, the Magic Milk Shake company is owner and manager of the periodic edition, along with many other editorial and digital projects.
ONFIRESURFMAG.COM The ONFIRE Surf website www.onfiresurfmag.com was launched in 2009 to be more then just a news feed wesbite, gathering the companies data of the last years and presentng up to date day by day content, exclusive news and footage, competition articles and follow ups, photography and video galeries, all together in a 100% criative portal, graphically functional and highly attractive to the “user friendly” need, making our website a huge hit and daily success. ......................... ONFIRE Scrapbook ONFIRE Scrapbook is the bilingual digital continuity of ONFIRE Surf magazine, divided in two categories that foccuss only on event coverage and high quality “Unseen Photos” slideshows. Each Scrapbook is exclusively designed for the coverage of the portuguese national surf competition or for specific event stages, such as the Wourld Tour, each as an individual edition release, with deep detailed and complete coverages with the best surf and lifestyle moments. The Scrapbooks dedicated to the “Unseen Photos” theme gather all the moments that although reveal prime quality didnt have place or space in the printed editions, being therefor launched one month after the printed released of ONFIRE Surf and extending the magazine to a monthly release.
12 ONFIREMARKETINGPRESENTATION2014
..................... size matters ! .............................................................. [ aka ] other advertising solutions Besides the “classic” advertising solutions available, ONFIRE Surf presents additional although unusual solutions, such as: ........................................................................................... Cover Fold Price = 3000 € A2 Poster | printed on 100g paper Price = 2100 € [ + iva ] * ML Banner | Recycled Paper Price = 2000 € [ + iva ] * Consists in a recycled black and white logo/brand printed banner sided t the cover. It fully covers the front and back cover and is highly visible on the stands. Simple Encarte Price = 1800 € ** Format of 27 cm x 22 cm Zoomed Reality Price = 1600 € *** ............................................................................................... * Includes printing with placement of info and logo/brand, and includes insertion in mag. ** Includes management and insertion in mag. *** Includes marker creation and insertion in mag and online.
............................................................................................... Release | Bimonthy Cover Price | 3 € Printing | Lisgráfica 10.000 printed copies Distribution | VASP - Continent and Islands Paper | 100g Magno Star Couché Cover | 150g Magno Star couché. Month Releases | January | March | May | July | Septembre | Novembre
......................................................................... Dimensions Double Spread 280x460 mm [ 5mm inner and exterior bleed ] Simple Page 280x230 mm [ 5mm inner and exterior bleed ] Horizontal Half Page 140x230 mm [ 5mm inner and exterior bleed ] Vertical Half Page 280x115 mm [ 5mm inner and exterior bleed ] Horizontal 1/3rd Page 93x2230 mm [ 5mm inner and exterior bleed ] Vertical 1/3rd Page 280x77 mm [ 5mm inner and exterior bleed ] ......................................................................... ......................................................................... Contacts Nuno Bandeira | 91 259 57 06 António Nielsen | 91 259 57 04 Email | staff@onfiresurfmag.com w w w. o n f i r e s u r f m a g . c o m
14 ONFIREMARKETINGPRESENTATION2014
Double Spread ....................... 280x460 mm ......................................... [ 5mm inner and exterior bleed ]
Simple Page ................... 280x230 mm ......................................... [ 5mm inner and exterior bleed ]
Half Page | Horizontal & Vertical .............................................. 140x230 mm & 280x115 mm ......................................... [ 5mm inner and exterior bleed ]
1/3 rd Page | Horizontal & Vertical ............................................. 93x2230 mm & 280x77 mm ......................................... [ 5mm inner and exterior bleed ]
.................... Advertisers ...................................................................................... During all these years we’ve counted with the presence of the following brands in ONFIRE Surf: Analog; Arnette; Audi, Billabong; Birkenstock, Board Culture; Body Glove; Canasten; Cool Shoes; Creatures: DaKine; DC Shoes; Deeply, DVS; Eastpak; Electric; Element; Ericeira Surf Shop; FCS; Flying Wheels; Fox; Future Fins; Girl; Globe; Gravis; Gorilla Grip; Hot Buttered; Hurley; Island Style; Komunity; Kustom; Lakai; Lightning Bolt; Lost; Lufi; Meo, Mada; Madness; Matix; Mitsubishi; Moskova; Nike 6.0; Nike; Nestlé; Nixon; NSP; OAM; Oakley; Oxbow; Ocean & Earth; Osíris; O’Neill; Quiksilver; Pukas; Redley; Reef; Rip Curl; Rusty; RVCA; Sanuk; SDA; Smith; Split; SPO; SurfTech; TMN; Vans; Vision; Volcom; Von Zipper; West; World Industries; Xcel; ... ...................................................................................... Partners ............... As each year went by we’ve been fortunate to develop partnerships with a few general brands as well as some specialized partners, such as KIA, Red Bull, Ocean Look, FuelTV, Free Ride Surf Camp, Beach Cam, Surftotal, Planta Interactiva and many more.
18 ONFIREMARKETINGPRESENTATION2014
they’re all
ONFIRE surf mag
when you’rE not in the water
w w w . o n f i r e s u r f m a g . c o m
you’re surfing the web