A4A A4 LAYOUT: 1 column
Femme Maison v2.0
Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is
it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A A4 LAYOUT: 2 column
Femme Maison v2.0
Fashion is a tough business. Making it big in
this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.
So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A A4 LAYOUT: 3 column
Femme Maison v2.0 Fashion is a tough business.
Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cutthroat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clo-
thes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics
through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A A4 LAYOUT: 4 column
Femme Maison v2.0 Fashion
is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fanta-
sies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique
Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five
words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deeprooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A A4 LAYOUT: 5 column
Femme Maison v2.0
Fashion is a tough business. Making it big in this indu-
stry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encou ragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”.
She goes on to say that even the name
‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”.
In all modesty she says the success behind her label goes not only to her but also to the team behind scenes who help her create design by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A A4 LAYOUT: 6 column
Femme Maison v2.0
Fashion is a tough business. Making it big in this indu-
stry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encou ragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.
So where does the small town girl draw her inspiration from? “I am a big fan of photographers
and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind scenes who help her create design by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A A4 LAYOUT: 7 column
Femme Maison v2.0
Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is it
that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side.
When questioned about how her love
for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind tes to the challenges and her label goes not only to her but also experiences she faces in to the team behind the scenes who help her life. Her future plans her create designs by giving their creainclude establishing her tive input, support and different points label in Paris and creating of view. A lot of thought, care and predesigns which leave a lacision goes into creating each collection sting impression in the and she has deep-rooted connections to world of fashion! each piece she creates as it directly rela-
A4A A4 LAYOUT: 8 column
Femme Maison v2.0
Fashion is a tough business. Making it big in
this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.
One such designer I came across on notjusta-
label.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age.
The prospect of Fashion was more daunting
than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”.
She goes on to say that even the name ‘Fem-
by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each she has deeprooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life.
me Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her Her future plans include establishing her label in label goes not only to her but also to the team Paris and creating designs which leave a lasting behind the scenes who help her create designs impression in the world of fashion!
A4A A4 LAYOUT: 9 column
Femme Maison v2.0 Fashion is a tough business. Making it big in this in-
dustry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is
One such designer I came across on notjustalabel.
com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner Ge-
The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.
In all modesty she says the success behind her label
a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. orge Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label.
Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”.
she creates as it directly relates to the goes not only to her but also to the team behind the challenges and experiences she faces in scenes who help her create designs by giving their her life. Her future plans include establishing her label in Paris and creating decreative input, support and different points of view. A lot of thought, care and precision goes into creating signs which leave a lasting impression in each she has deep-rooted connections to each piece the world of fashion!
A4A A4 LAYOUT: 10 column
Femme Maison v2.0
Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist.
It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.
One such designer I came across on notjustalabel.com
soon after graduating from her who is worth mentioning is Franziska Fürpass. The cre- fashion design school in 2009. Femative genius behind the fashion brand “Femme Maison” me Maison which means ‘house for which she started with her partner George Bezhanishvili women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age.
The prospect of Fashion was more daunting than exci-
ting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.
So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label.
Her latest collection was
inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”.
In
all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their
creative input, support and different points of view. A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece
she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A A4 LAYOUT: 11 column
Femme Maison v2.0
Fashion is a tough business. Making it She was more interested in drawing and creating big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.
One
such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side.
When questioned about how her love for
fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes.
new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view.
A lot of thought, care and precision goes into crea-
Her future plans include establishing ting each she has deep-rooted connections to each her label in Paris and creating designs piece she creates as it directly relates to the challenwhich leave a lasting impression in the ges and experiences she faces in her life. world of fashion!
A4A A4 LAYOUT: 12 column
Femme Maison v2.0
Fashion is a tough business. Making it The big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cutthroat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.
prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti.
One such designer I came across on When asked to describe her latest collection in five notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side.
words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view.
questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age.
A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life.
When
Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A A4 LAYOUT: 13 column
Femme Maison v2.0 Fashion is a tough business. Making it big The prospect of Fashion was more daunting than in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.
exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti.
One
When asked to describe her latest collection in
such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side.
five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each she has deeprooted connections to each piece she
When questioned about how her love for creates as it directly relates to the challenges and fashion began, she goes on to tell me a lit- experiences she faces in her life. tle bit about her past. She was born in Styria, Austria in 1983. She started studying Her future plans include establishing her label Fashion Design at a very young age. in Paris and creating designs which leave a la-
sting impression in the world of fashion!