History of Design Master in Graphic Design 2012 Giulia Bartolucci
CONCEPT For each period of time I associated one designer among the rest and I introduced them with a poster that rapresents a museum exibition.
15th to 19th Century WILLIAM MORRIS (1834-1896)
William Morris was an artist, designer, printer, typographer, craftsman, poet, writer and champion of socialist ideals.
Golden Age MARCELLO DUDOVICH (1878-1962)
Marcello Dudovich was an elegant colorist, especially at home in the world of fashion advertising. In his 1899 poster “Fisso l’idea”he combined the attractive muscularity of a classically painted male figure with a flat Art Nouveau floral decoration.
Avant-gardes LUDISLAV SUTNAR(1897- 1976)
Ladislav Sutnar became the leading Czech pioneer of functional design and what is now called “information design”.
The age of Modernism EREBERTO CARBONI (1899–1984)
Erberto Carboni, one of Italy’s finest modernists, was an illustrator and exhibition designer who started his career in graphic design in the 1930s. He collaborated with Studio Bog- geri and learned to use photography and photomontage.
International postwar style PAUL RAND (1914–96)
Simplicity and visual contrasts were common element of Rand’s designs; he used freely invented shapes as symbolic and expressive visual tools, and was able to reduce com- munication content to its essence without being sterile or dull.
The Sixties Revolution MARTIN SHARP (b. 1942)
The Australian artist Martin Sharp was art director and chief cartoonist at Oz; he was also the author of many famous concert posters.
From Postmodernism to the Digital Age DAVID CARSON (b. 1952)
A former professional surfer with a degree in sociology and a few months of design school, Carson experimented his craft art directing var- ious music, skateboarding and surfing magazines through the 1980s.