A4A5 LAYOUT: 1 column
Femme Maison v2.0
Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why
is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A5 LAYOUT: 2 column
Femme Maison v2.0 Fashion is a tough business. Making it big in
this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.
So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A5 LAYOUT: 3 column
Femme Maison v2.0 Fashion is a tough business.
Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested
work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world
in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their of fashion!
A4A5 LAYOUT: 4 column
Femme Maison v2.0 Fashion
is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong
confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion
Department under Raf Simon and VeroniqueBranquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her
latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deeprooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A5 LAYOUT: 5 column
Femme Maison v2.0
Fashion is a tough business. Making it big in this indu-
stry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encou ragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”.
She goes on to say that even the name
‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”.
In all modesty she says the success behind her label goes not only to her but also to the team behind scenes who help her create design by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A5 LAYOUT: 6 column
Femme Maison v2.0
Fashion is a tough business. Making it big in this indu-
stry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, he goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encou ragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind scenes who help her create design by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A5 LAYOUT: 7 column
Femme Maison v2.0
Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is
it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success directly relates to the behind her label goes not only to her challenges and experienbut also to the team behind the scenes ces she faces in her life. who help her create designs by giving Her future plans include their creative input, support and diffeestablishing her label in rent points of view. A lot of thought, care Paris and creating designs and precision goes into creating each which leave a lasting imcollection and she has deep-rooted conpression in the world of nections to each piece she creates as it fashion!
A4A5 LAYOUT: 8 column
Femme Maison v2.0
Fashion is a tough business. Making it big in
this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.
One such designer I came across on notjusta-
label.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age
The
prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”.
She goes on to say that even the name ‘Fem-
me Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs
by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each she has deeprooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life.
Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A5 LAYOUT: 9 column
Femme Maison v2.0 Fashion is a tough business. Making it big in this in-
dustry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist.
It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.
One such designer I came across on notjustalabel. George Bezhanishvili soon after graduacom who is worth mentioning is Franziska Fürpass. ting from her fashion design school in The creative genius behind the fashion brand “Fem- 2009. Femme Maison which means ‘house me Maison” which she started with her partner for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age.
The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.
So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label.
Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”.
In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece
she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A5 LAYOUT: 10 column
Femme Maison v2.0 Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist.
It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.
One such designer I came across on notjustalabel.com
soon after graduating from her who is worth mentioning is Franziska Fürpass. The cre- fashion design school in 2009. Femative genius behind the fashion brand “Femme Maison” me Maison which means ‘house for which she started with her partner George Bezhanishvili women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age.
The prospect of Fashion was more daunting than exci-
ting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.
So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label.
Her latest collection was
inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”.
In all modesty she says the
success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their
creative input, support and different points of view. A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece
she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A5 LAYOUT: 11 column
Femme Maison v2.0 Fashion is a tough business. Making it
big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cutthroat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.
One
such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side.
She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label.
When questioned about how her love for
Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view.
Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life.
fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes.
A4A5 LAYOUT: 12 column
Femme Maison v2.0
Fashion is a tough business. Making it The big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cutthroat field of fashion for years and have mastered the most important do’s and don’ts that
exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.
prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti.
One such designer I came across on When asked to describe her latest collection in five notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side.
words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view.
questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a
very young age. A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life.
When
Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!
A4A5 LAYOUT: 13 column
Femme Maison v2.0 Fashion is a tough business. Making it big The prospect of Fashion was more daunting than in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion p a t r o n s have lived in this cutthroat field of fashion for years and have mastered the most important do’s and don’ts that
exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.
One
such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age.
exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti.
When asked to describe her latest collection in
five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life.
Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!