NYU Press
•
Fall 2020
29
Media Studies
GAMING SEXISM
Gender and Identity in the Era of Casual Video Games AMANDA C. COTE Interviews with female gamers about structural sexism across the gaming landscape Across in-depth interviews with women-identified gamers, Amanda C. Cote delves into the conflict between diversification and resistance to understand their impact on gaming, both casual and “core” alike. From video game magazines to male reactions to female opponents, she explores the shifting expectations about who gamers are, perceived changes in gaming spaces, and the experiences of female gamers amidst this gendered turmoil. While Cote reveals extensive, persistent problems in gaming spaces, she also emphasizes the power of this motivated, marginalized audience, and draws on their experiences to explore how structural inequalities in gaming spaces can be overcome. Gaming Sexism is a well-timed investigation of equality, power, and control over the future of technology. Amanda C. Cote is Assistant Professor of Media Studies/Games Studies in the School of Journalism and Communication at the University of Oregon.
September 2020 280 pages • 6 x 9 Paper • $30.00S(£23.99) 9781479802203 Cloth • $89.00X(£74.00) 9781479838523 Media Studies
THE FUTURE OF TECH IS FEMALE How to Achieve Gender Diversity DOUGLAS M. BRANSON An accessible and timely guide to increasing female presence and leadership in tech companies Tech giants like Apple and Google are among the fastest growing companies in the world, leading innovations in design and development. The industry continues to see rapid growth, employing millions of people. So why is it that only 5% of senior executives in the tech industry are female? This book considers the paradoxes involved in women’s ascent to leadership roles. Across his 15 years of experience in the industry, Douglas M. Branson unpacks the plethora of reasons women should hold leadership roles, both in and out of this industry, concluding with a call to reform attitudes toward women in one particular IT branch, the video and computer gaming field, a gateway to many STEM futures. An invaluable resource for anyone invested in gender equality in corporate governance, The Future of Tech is Female lays out the first steps toward a more diverse future for women in tech leadership.
Douglas M. Branson is the W. Edward Sell Chair at the University of Pittsburgh.
NEW IN PAPERBACK
November 2020 336 pages • 6 x 9 2 black & white illustrations Paper • $25.00S(£19.99) 9781479806041 Cloth • 9781479875177 Technology | Business
