Media Studies

GAMING SEXISM

Gender and Identity in the Era of Casual Video Games AMANDA C. COTE

Interviews with female gamers about structural sexism across the gaming landscape

Across in-depth interviews with women-identified gamers, Amanda C. Cote delves into the conflict between diversification and resistance to understand their impact on gaming, both casual and “core” alike. From video game magazines to male reactions to female opponents, she explores the shifting expectations about who gamers are, perceived changes in gaming spaces, and the experiences of female gamers amidst this gendered turmoil. While Cote reveals extensive, persistent problems in gaming spaces, she also emphasizes the power of this motivated, marginalized audience, and draws on their experiences to explore how structural inequalities in gaming spaces can be overcome. Gaming Sexism is a well-timed investigation of equality, power, and control over the future of technology.

Amanda C. Cote is Assistant Professor of Media Studies/Games Studies in the School of Journalism and Communication at the University of Oregon.

THE FUTURE OF TECH IS FEMALE

How to Achieve Gender Diversity DOUGLAS M. BRANSON

An accessible and timely guide to increasing female presence and leadership in tech companies

Tech giants like Apple and Google are among the fastest growing companies in the world, leading innovations in design and development. The industry continues to see rapid growth, employing millions of people. So why is it that only 5% of senior executives in the tech industry are female? This book considers the paradoxes involved in women’s ascent to leadership roles. Across his 15 years of experience in the industry, Douglas M. Branson unpacks the plethora of reasons women should hold leadership roles, both in and out of this industry, concluding with a call to reform attitudes toward women in one particular IT branch, the video and computer gaming field, a gateway to many STEM futures. An invaluable resource for anyone invested in gender equality in corporate governance, The Future of Tech is Female lays out the first steps toward a more diverse future for women in tech leadership.

Douglas M. Branson is the W. Edward Sell Chair at the University of Pittsburgh. September 2020 280 pages • 6 x 9 Paper • $30.00S(£23.99) 9781479802203 Cloth • $89.00X(£74.00) 9781479838523

Media Studies

NEW IN PAPERBACK

November 2020 336 pages • 6 x 9 2 black & white illustrations Paper • $25.00S(£19.99) 9781479806041 Cloth • 9781479875177

Technology | Business

December 2020 320 pages • 6 x 9 11 black & white illustrations Paper • $30.00S(£23.99) 9781479889310 Cloth • $89.00X(£74.00) 9781479895779

Media Studies RACE AND MEDIA

Critical Approaches Edited by LORI KIDO LOPEZ

A foundational collection of essays that demonstrate how to study race and media

From graphic footage of migrant children in cages to #BlackLivesMatter and #OscarsSoWhite, portrayals and discussions of race dominate the media landscape. Race and Media adopts a wide range of methods to make sense of specific occurrences, from the corporate portrayal of mixed-race identity by 23andMe to the cosmopolitan fetishization of Marie Kondo. As a whole, this collection demonstrates that all forms of media—from the sitcoms we stream to the Twitter feeds we follow—confirm racism and reinforce its ideological frameworks, while simultaneously giving space for new modes of resistance and understanding. In each chapter, a leading media scholar elucidates a set of foundational concepts in the study of race and media—such as the burden of representation, discourses of racialization, multiculturalism, hybridity, and the visuality of race.

Lori Kido Lopez is Associate Professor of Media and Cultural Studies in the Communication Arts Department at the University of Wisconsin-Madison.

November 2020 288 pages • 6 x 9 Paper • $30.00S(£23.99) 9781479805358 Cloth • $89.00X(£74.00) 9781479885459

Media Studies HORRIBLE WHITE PEOPLE

Gender, Genre, and Television's Precarious Whiteness TAYLOR NYGAARD and JORIE LAGERWEY

Examines the bleak television comedies that illustrate the obsession of the white left with its own anxiety and suffering

American and British programming that featured the abjection of young, middle-class, liberal white people—such as Broad City, Casual, You’re the Worst, Catastrophe, Fleabag, and Transparent— proliferated to wide popular acclaim in the 2010s. This book tracks how these shows of the white left, obsessed with its own anxiety and suffering, are complicit in the rise and maintenance of the far right— particularly in the mobilization, representation, and sustenance of structural white supremacy on television. This book examine a cycle of dark television comedies, the focus of which are “horrible white people,” by putting them in conversation with similar upmarket comedies from creators and casts of color like Insecure, Atlanta, Dear White People, and Master of None.

Taylor Nygaard is a Faculty Associate in the Department of English’s Film and Media Studies division at Arizona State University. Jorie Lagerwey is Lecturer in Television Studies at University College Dublin.