Week 5: Massive Change

MASSIVE CHANGE: the business of design and the design of business

The twentieth century will be chiefly remembered by future generations not as an era of political conflicts or technical inventions, but as an age in which human society dared to think of the welfare of the whole human race as a practical objective.

Arnold J. Toynbee, English historian (1889-1975)

Bruce Mau Bruce Mau Design + The Institute without Boundaries

Economies

urban movement energy information image market material military manufacturing living wealth+politics

Economies

urban movement energy information image market material military manufacturing living wealth+politics

urban movement energy information image market material military manufacturing living wealth+politics Lawrence Lessig on ‘free culture’

urban movement energy information image market material military manufacturing living wealth+politics Oxford English Dictionary, ‘open source’ project circa 1857

urban movement energy information image market material military manufacturing living wealth+politics

Licence categories: BY, BY-NC, BY-NC, BY-NC-ND, BY-NC-SA, BY-ND, BY-SA

Licence categories: BY, BY-NC, BY-NC, BY-NC-ND, BY-NC-SA, BY-ND, BY-SA

urban movement energy information image market material military manufacturing living wealth+politics

urban movement energy information image market material military manufacturing living wealth+politics

urban movement energy information image market material military manufacturing living wealth+politics

urban movement energy information image market material military manufacturing living wealth+politics The Natural Step + IKEA

urban movement energy information image market material military manufacturing living wealth+politics

The Natural Step + McDonalds, Sweden

We’re all trying to move towards the stakeholder model, away from the stockholder model. In other words, a company really has responsibility not only

to its investors and shareholders but also to its consumers, its employees, the community, the environment, and future generations.

Hazel Henderson, Evolutionary Economist in Massive Change, pp.136-37

urban movement energy information image market material military manufacturing living wealth+politics

Gecko spatulae scanned by electron microscope

urban movement energy information image market material military manufacturing living wealth+politics

Self-healing plastic

urban movement energy information image market material military manufacturing living wealth+politics

For most of us, design is invisible. Until it fails.

If we are to survive as a life form on the planet, at more or less the scale of our present occupation‌ we must come to the realization that there is no exterior to our ecology. There is only one environment and everything is entered on the balance sheet. Every positive. Every negative.

Everything counts.

Bruce Mau, Massive Change, 2004