Arcadia - Co-Design Report

Initial concept

Co-design Report

Group 12 Guido Amendolaggine Anastasia Dell’Oro Margherita Polo Chenhao Yang

Politecnico di Milano Final Synthesis Studio PS1 A.Y. 2019/2020 The Responsible city

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Co-design Report

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Initial concept

CONTENTS

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Initial concept

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Co-design session with possible residents

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Co-design session with patients

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Co-design session with experts

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Revised concept

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What we have learned

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Co-design Report

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Initial concept

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Initial concept

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Co-design Report

CONCEPT IDEA In the context of the new urban district MilanoSesto, more than 10.000 people are expected to populate the area, plus thousands of people related to the City of the Health and Research and the hospital San Raffaele 2.

It is a mistake to consider only human beings moving from one place to another since nature should be also taken into account.

Not only nature intended as green areas but also pets living with people and non-domestic animals.

Starting from this complex context, the oasis consists of two groups of services, one dedicated to the domestic animals, and the other to the natural biodiversity of the area.

They are not developed at the same time, the first group can be applied from the beginning since the hospitals and some residential buildings are placed, and the second can start being applied as the district grows.

The first phase consists in a big space where residents of MilanoSesto can bring their pets to live because of the lack of proper space in their houses. At the same time, residents that don’t have any pets but love animals can go there interact 6

with them. The oasis also considers the hospitals Ě patients, allowing them to bring their animals to be hosted, cared, and eventually brought to the hospital to have a positive interaction with patients and their relatives.

The second phase aims to open the services to a bigger context, taking care of the green spaces of the whole district with non-domestic animals, maintaining the biodiversity of the area.

From an economic point of view, in the first phase residents and patients would pay a periodic fee for the service of taking care of their animals, but also those who want to go and interact with other people’s animals would pay a membership fee to access the oasis. Also, residents can do voluntary work helping to maintain the space. Some types of derived income could be considered, as a thematic cafe, sponsored activities, workshops, a restaurant and related services. In the second phase, since it has a social and public scope the municipality can be the main partner supporting monthly the initiatives.

Initial concept

SERVICE IMPLEMENTATION PHASES

PHASE 1

PHASE 2

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HOW IT WORKS

Care for the nature

Balanced ecosystem

Enhance and protect biodiversity

NATURE

Balanced ecosystem

PATIENTS WITH ANIMAL PATIENTS WITHOUT ANIMAL

Balanced ecosystem Interaction with owned and other’s pet/pet caring Pets and money Interaction with pet of the others Money Psychological wellbeing for patients

HOSPITALS PHASE 1 PHASE 2

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Promotion of the service/ witnesses

Provision of services

Money

opportunity to contribute to biodiversity protection and enhancement

Money

Interaction with non owned pets

RESIDENTS OF SESTO SAN GIOVANNI THAT OWN PETS

Volounteering/money

opportunity to contribute to biodiversity protection and enhancement

Money

Space and care provided for owned pets

Pets/money

Initial concept

RESIDENTS OF SESTO SAN GIOVANNI WITHOUT PETS

SERVICE PROVIDER

PARTNERS AND SUPPLIERS

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Co-design Report

SERVICE USERS

+ RESIDENTS WITH PETS People living or planning to live in MilanoSesto that have one or more pets and don’t have space at home for them, or are a lot of hours out leaving the pet alone. These people may need a place where to leave their animals and feel reassured that they are in a safe place where someone is taking care of them.

+ RESIDENTS WITHOUT PETS People living or planning to live in MilanoSesto that love animals and love playing with them, but don’t have any due to the lack of proper space/time to take care of them. These people might need a place where to go to find other people’s pets to interact and play with.

+ WORKERS People that go to MilanoSesto to work for some hours during the day and have one or more pets at home, but don’t have anyone that can take care of them. These people may need a place where leave their animals while they work and feel calm that they are in a safe place where someone is taking care of them.

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Initial concept

+ PATIENTS WITH PETS People staying in a hospital for more than just a few days recovering from diseases that require times and have one or more pets, but don’t have anyone who can take care of them. These people would have two main needs; a place where they leave their animals feeling reassured that they are in a safe space where someone is taking care of them, and the possibility to interact with their pets to feel at home and improve psychological wellbeing.

+ PATIENTS WITHOUT PETS People staying in a hospital for more than just a few days recovering from a disease that requires time, that love animals and playing with them, but don’t have any pets. These people may need to interact and play for some moments a day with other people’s pets to release pressure and feel at home.

+ RELATIVES People staying in a hospital accompanying and taking care of relatives recovering from a disease that requires time, that love animals and playing with them, but don’t have any pets. These people might need a place where to go and find other peoples and pets to interact and play, distracting a bit of their minds and releasing the pressure of being in a hospital context.

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Co-design Report

CO-DESIGN SESSIONS PLANNING

1 NOVEMBER 2019 1st co-design RESIDENTS

+ The first session was held with the main group of users, the possible dwellers of MilanoSesto

The core of the Co-design sessions was to test and shape all the features of the service, the ones already developed and the possible ones.

The steps of the sessions were carefully planned and the participants were attentively selected in order to cover all the interest areas of the service. From the user’s desires and needs, to economic feasibility, from the criteria of oasis placement, to understanding of how

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Initial concept

8 NOVEMBER 2019

13 NOVEMBER 2019

2nd co-design PATIENTS

3rd co-design EXPERTS

+ The second one was held with a more specific group, the medical users intended as patients and relatives.

+ The last session was held with a group of professionals and experts in the areas related to the concept.

to work with animals and plants in an urban context. We set three different sessions, each one with specifically designed tools.

Our role as designers was to provoke thoughts, let the conversation start and naturally flow while reasoning about different aspects of the service, triggering the participants with our tools.

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BOUNDARY OBJECT The boundary object we designed is a cardboard pet house and it is common to all the co-design sessions.

Inside there are some paper pets, that the participants can choose at the beginning of each session as their alter ego. Those pets are also used as boxes that contain all the objects or cards that each participant will use during the conversation.

We thought that this type of object could attract the attention of the participants with its shape and introduce them to the topic.

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Initial concept

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Initial concept

REWARD

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At the end of every session we decided to give each participant a symbolic reward to thank them for the time and attention they dedicated to us.

We chose to prepare a sort of doggybag with some sweets and a specially designed playlist of songs related to the animal world.

For us it was a funny way to greet and thank our participants.

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Initial concept

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Co-Design session with possible residents

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Co-design Report

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Co-design session with possible residents

AIMS OF THE CO-DESIGN SESSION

+ Understand the residents’ willingness to trust other people to take care of their pets and let them stay in a shared space with hospitalized patients and other animals. + Understand what the Oasis may provide as supplementary services, where these offerings are located and what are possible partnerships or collaborations. + Test participants’ willingness to volunteer or and what activities they would like to do. + Assess the criteria through which participants would locate the service in Milanosesto. + Understanding the value that participants associate with each aspect of the service using monetary terms.

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PARTICIPANTS

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Nicolas Maggi 23 years old Student with little free time who owns and takes care with his family of three cats

Luca Piloni 23 years old Student who would like to have a cat but he cannot due to his father’s allergy

Costantino Figini 69 years old Retired who takes care of his niece and is really involved in the society. Her daughter gifted him a cat.

Mauro Bonfanti 64 years old Architect that loves to be still involved in projects and initiatives.

He owns a 40 years old turtle.

Co-design session with possible residents

CO-DESIGN SESSION AGENDA

DATE, TIMING AND LOCATION 1 november 2019 Lecco, private house 2.20 HOURS

TOOLS LIST 1. IKIGAI 2. QUESTIONNAIRE MAP 3. SERVICES’ PANORAMA 4. RESIDENTS’ WILLINGNESS TEST 5. OASIS PLACEMENT 6. THE SERVICE AUCTION

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1. ANIMAL IKIGAI

AIM Breaking the ice and start introducing the participants into the topic, while explaining them the context of MilanoSesto.

HOW IT WORKS Starting from the Ikigai, a Japanese tool aimed to know and understand ourselves, we wanted to make the participants start reflecting about their relation with pets asking them the animal they love, the one that helps the world, the animal that they can have and the ideal relationship with their animal. Once filled, the participants were invited to share the results with the others.

MATERIALS AND TIMING A printed sheet of paper to fill.

15 minutes

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Co-design session with possible residents

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Co-design Report

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Co-design session with possible residents

OUTCOMES Participants have indicated a series of animals following the indication, while one participant choose human which has been considered as the most important ‘animal’ to relate to.

STRENGTHS/WEAKNESSES The tool gave us time to start explaining the context and the project. After the interaction of the mediator, some good reflections came out.

Since it was an individual activity, at the beginning it was not really participative, there was almost no interaction between the participants. It was difficult to engage people to fill the Ikigai, they wrote short answers.

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2. QUESTIONNAIRE MAP

AIM Understanding how is/was their experiences of having pets, which type of animal they prefer, if they trust animal nurseries or other people taking care of their pets, and if they would like to interact with pets of people they don’t know.

HOW IT WORKS Following a preset route of questions, related to interaction with pets and their care, the participants moved around it according to their answers.

MATERIALS AND TIMING A printed map on a sheet of paper to fill.

10 minutes

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Co-design session with possible residents

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Co-design Report

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Co-design session with possible residents

OUTCOMES Partecipants seem generally available to let their pets interact with patients, while the interaction between the different species of animals need more attention.

STRENGTHS/WEAKNESSES The mediator interacted asking some questions, only then the participants started interacting a little bit.

It was a bit confusing and not totally clear how to interact with the tool following the map, and it required an extra explanation. While filling it and reflecting, the participants were isolated and there was no interaction between them.

The typography and style was difficult to follow for some participants.

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3. SERVICES’ PANORAMA

AIM Knowing /Understanding the customś vision about the “oasis”, regarding the amount and typology of services it should provide, and if they should be open to everyone or not.

HOW IT WORKS Each participant received a set of small card with different services could be included/ provided by the oasis, and some empty ones to propose new services and features.

Then, they were asked to place the cards inside or outside areas on the board, to discuss about the openness of the oasis and the linkages between different services.

MATERIALS AND TIMING Big printed sheet paper with two areas where to place small cards containing the features.

40 minutes

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Co-design session with possible residents

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Co-design session with possible residents

OUTCOMES A series of service like bar, dog grooming and workshop that can produce supplementary income were placed on the border of the oasis, while services like pet therapy and pet hostel have been located inside the oasis.

A dog cemetery has been suggested to be created outside the oasis.

STRENGTHS/WEAKNESSES This tool allowed participants to exchange really smart arguments about nature of the oasis and the services provided by it. They gave some good suggestions about the characteristics the oasis should have, and shared case studies.

At the beggining, it was not clear the meaning of “inside or outside�, and it required an extra explanation. The session became a bit chaotic and was divided into two small discussions for a moment.

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4. RESIDENTS’ WILLINGNESS TEST

AIM Understanding residents willingness to participate as volunteers in these activities, or if they expect professionals or other people to do that.

HOW IT WORKS The participant received some small empty cards to fill with different services that could be provided by the oasis and who was the provider, even them as volunteers. Then, they were asked to place these cards into three circles related to different areas of the oasis as animal care, domestic pet interactions and interactions with nature and non domestic animals.

MATERIALS AND TIMING Big printed sheet paper with three areas where to place small cards where the participants could write services.

15 minutes

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Co-design session with possible residents

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Co-design session with possible residents

OUTCOMES The retirees are disposed for being a part of the service and interact with the oasis with the family members, without asking for return, while students are not willing to dedicate themselves to the service due to the lack of time. However all the participants suggest abolishing the entrance payment for the oasis.

STRENGTHS/WEAKNESSES It promoted good discussions about the customers of the oasis and the providers of the services, also the payments. It was not completely clear which type of activities the tool referred to, so it required explanations during the whole activity.

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5. OASIS POSITIONING

AIM Making customers reflect on the best location for the oasis, according to their preferences and the neighborhood requirements and limits.

HOW IT WORKS Starting from a schematic and illustrative map of MilanoSesto the participants were asked to discuss about the best position for the oasis and explain their criteria for that, agreeing on a common answer.

MATERIALS AND TIMING A simplified printed map of MilanoSesto with some of the main buildings spotted.

20 minutes

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Initial concept

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Co-design session with possible residents

OUTCOMES The service could be more than one part, the participant brings out different criteria for the oasis positioning such as noise and distance to hospitals. It’s been highlighted that the service should provide a well connected open space that invites the residents to interact with it.

STRENGTHS/WEAKNESSES The tool helped to a good understanding of area and start reflecting about the best location for the oasis, regarding the limits of having hospitals in the area, and considering some legislations about growing animals close to residential areas.

Since the tool was an illustrative and not a real map the participants started asking for more information about the dimensions of the district and the real distances between buildings and elements. It required to bring a computer and show the original masterplan and continuing discussing it.

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6. THE SERVICE AUCTION

AIM Understanding the value customers give to the different features of the service provided by the oasis.

HOW IT WORKS The participants receive a set of “fake cheques� on which they should write the price that they would pay for each service shown on the board.

MATERIALS AND TIMING A printed sheet of paper on which there are different services regarding their pet and interaction with animals, and a group of cheques.

40 minutes

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Co-design session with possible residents

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Co-design Report

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Co-design session with possible residents

OUTCOMES The payment that participants would make depends a lot on the different criteria such as which kind of animal, specific food selection, allergies etc. The price that they would offer is generally high that could produce a considerable revenue for our service.

STRENGTHS/WEAKNESSES The activity pushed the participants to discuss between each other the price that they would offer for each service.

It wasn Ě t specified which was the reference animal, so it required an extra explanation and a discussion about it. Some services were a bit ambiguous and overlapped, so the participants asked for some explanations.

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Co-design session with possible residents

CO-DESIGN SESSION INSIGHTS

Service organization + There are limits in the interaction between different pets + Security is one of the most important elements to be considered in order to support the service + It’s necessary to have at least one vet in the oasis + The noise by the pets needs to be considered while locating the service + The idea of reusing food from restaurant or supermarket is not appreciated Hospital patient wellbeing + Residents are available to let their pets interact with patients + Create a safe space like Maggie’s Centres, where patients can go for some special activities in a specific moment + The psychological wellbeing of patients could be improved even not directly interacting but observing the animals and nature

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Resident involvement + The services that provide supplementary income should be located at the border of the oasis + All the participants suggested reviewing the idea of paying to play/work with the animals, it’s not appreciated to charge the ticket for the oasis, therefore it’s necessary to reconsider the membership management + Space should be open, well connected with footpath in order to attract people + The retirees were really engaged and showed a willingness to be part of the service and offer their services, but the students weren’t disposed to be part of it or offer their voluntary participation.

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Co-design session with possible residents

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Initial concept

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Co-Design session with patients

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Co-design session with patients

AIMS OF THE CO-DESIGN SESSION

+ Test the awareness of what nature proximity brings. Understand biases related to species. + Understand the interaction with more than humans to improve people psychological/ emotional wellbeing. + Find out about the availability to accept different stereotypes linked with specific characteristics of animals. + Assess the criteria through which participants would locate the service in Milanosesto. + Understand if patients are expecting to pay the same amount of money as regular residents.

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PARTICIPANTS

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Francesco Scaccabarozzi 21 years old Student who was hospitalized for a difficult diagnosis at the age of nine

Gianmarco Riva 23 years old Student who experienced two long periods at the hospital when he was a teenager. He owns a dog

Emerenziana Tironi 59 years old Mother of Francesco, she experienced a long period at the hospital with his son and recently with his father

Edoardo Dell’Oro 64 years old Retiree who has been hospitalized for a month far from home due to cardiological patologies

Co-design session with patients

CO-DESIGN SESSION AGENDA DATE, TIMING AND LOCATION 8 november 2019 Lecco, Politecnico di Milano polo territoriale di Lecco 1.20 HOURS

TOOLS LIST 1. NATURE’S PROXIMITY TEST 2. EMPATHY MAP 3. CHOOSE THE VISITORS 4. OASIS POSITIONING 5. MORE, LESS OR THE SAME?

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1. NATURE’S PROXIMITY TEST

AIM Understanding how the proximity with nature, with its positive and negative aspects, is perceived by users and how does the culture affect it.

HOW IT WORKS In the first step the participants received a set of cards with icons of different plants or natural elements to put around their house, designing their ideal environment. In the second step, they were asked to turn the cards to see all the animals, insects and consequences those plants attract, and then choose if they wanted to change their design or not.

MATERIALS AND TIMING A house printed in a sheet of papers, with an empty background where to place small cards.

15 minutes

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Co-design session with patients

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Co-design session with patients

OUTCOMES All the participants choose to maintain the elements they have located near their house, even if they are conscious about the consequences of having different more than humans around. This provided a positive point of view regarding the sensibilization of biodiversity of residents.

STRENGTHS/WEAKNESSES The tool was really engaging and participants showed a big interest while “designing” their ideal environment. It promoted really interesting discussions and exchanges of points of view about the nature in a general way but also related to people’s daily life in an urban context.

There was a possible bias in the participant ́s answers, since they were all from the same city and they have a sort of similar background related to nature and living in more open areas.

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2. EMPATHY MAP

AIM Understanding the emotional side of their past hospital experiences, as patients or relatives.

Understanding the emotional needs of hospitalized patients and the potential impact of the interaction with more-than-humans on their psychological well-being.

HOW IT WORKS The participants were asked to fill this map about their long term experiences in a hospital, according to what they heard and saw, did, felt and need in that process as patients or relatives.

MATERIALS AND TIMING A printed sheet of paper with areas to fill with different experiences.

20 minutes

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Co-design session with patients

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Co-design session with patients

OUTCOMES The hospital experience has been related to “loneliness, lack of support and slow�. This sensation is even more intense while the patient has been cured in another city, far from home.

STRENGTHS/WEAKNESSES The participants were very engaged during the whole activity, starting from filling the map and then during the exchange of experiences.

Since it was an individual task, the first part of the activity was silent and the participants were isolated. For some of the participants it was hard to remember and talk about this delicate moment of their life.

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3. CHOOSE THE VISITOR

AIM Understanding the preferences and stereotypes linked with different species and the limits to the interaction with those species.

HOW IT WORKS Participant received two boxes with a bunch of cards with the image of different animals with specific charateristics, and they were asked to choose between YES or NO for all of them, according to their willingness to interact with them in a hospital environment. Then, all the YES cards were put in the middle of the table and clustered, and they started exchanging their preferences and reasons.

MATERIALS AND TIMING Printed cards divided between all the participants and two yes/no boxes where to put the cards.

20 minutes

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Co-design session with patients

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Co-design session with patients

OUTCOMES The animal characteristics such as age, species, whether being trained have a significant impact on the selection done by participants. Patients tend to select animals that are younger, being trained and friendly- looking.

STRENGTHS/WEAKNESSES The participants showed engagement with the activity, and when the YES cards were put together they started interacting and discussing. The first part of the task was a bit silent.

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4. OASIS POSITIONING

AIM Understanding, from the patients’ point of view, the proximity to the hospitals of the Oasis or some portions of it.

Are the patients expecting to pay the same amount of money for the service as regular residents of the neighborhood?

HOW IT WORKS Starting from the real map of MilanoSesto the participants were asked to discuss about the best position and size of the oasis according to their patients’ point of view.

MATERIALS AND TIMING Big printed map, with the 3D representation of the hospitals, and a piece of paper to represent the oasis.

15 minutes

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Co-design session with patients

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Co-design session with patients

OUTCOMES The oasis has been divided into 3 parts, each part has a specific function considering the distance from hospitals and noises.

Participants tend to bring hospital patients out of the structure rather than leading animals into the hospital.

STRENGTHS/WEAKNESSES It helped to deepen the physical/geographical context of MilanoSesto. It promoted a really interesting discussion about the best position and size of the oasis, according to the services it will provide and the buildings that already exist around it.

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5. MORE, LESS OR THE SAME?

AIM Are the patients expecting to pay the same amount of money for the service as regular residents of the neighborhood?

HOW IT WORKS The participants were given three small cards (-, +, =) and were asked how much should patients with pet pay for the same service of the residents.

MATERIALS AND TIMING Three small cards 5/10 minutes OUTCOMES The elder participants preferred to pay less than local residents while the young participants chose to pay the same.

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Co-design session with patients

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Co-design session with patients

CO-DESIGN SESSION INSIGHTS

Human-nature limit + People wanted nature close to their houses in the first phase + There’s a general agreement with the idea of having animals since they are considered as a good aspect of urban life, even if they can disturb the normal daily life because they support the sustainability and the rebuild of the environment.

Hospital patient support + The hospital experience of patients has been considered connected to loneliness, cold and lack of support, especially for teenagers. + Patients tend to choose young and trained pets which seem friendly to them + Patients don’t mind petting the animals from other people + It’s been considered more feasible to transport patients out of the hospital instead of bringing animals into hospitals due to hygienic concerns.

Hospital patient support + The oasis has been suggested to be split into more parts with different functions considering the issues due to the animals’ presence.

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Initial concept

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Co-Design session with experts

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Co-design session with experts

AIMS OF THE CO-DESIGN SESSION

+ Bring back the conversation to the future and understand the future context of the three experts’ domains. + Understand the limitations, opportunities and involved stakeholders of each main service area. + Understand how the experts see the relationship between the different parts of the service. + Explore the connection between the first phase and the second phase of our intervention in Milanosesto. + Define the scale of impact and compare private and public space interventions. + Understand the concept of biodiversity and how to support it in MilanoSesto.

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PARTICIPANTS

Francesca Piamarta Neurologist who has been working at Lecco hospital for ten years

Andrea Pirovano Ornithologist, graduated in natural sciences, involved in biodiversity protection initiatives in Milan

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Romina Capra Manager of a dog daycare in Milan and dog trainer

Co-design session with experts

CO-DESIGN SESSION AGENDA DATE, TIMING AND LOCATION 13 november 2019 Milano, Aspirin lifestyle bookstore 2 HOURS

TOOLS LIST 1. TIME MACHINE 2. OASIS ‘SERVICE MASTERPLAN’ 2. OASIS POSITIONING

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1. TIME MACHINE

AIM Breaking the ice, making the participants know each other while introducing them in the MilanoSesto 2030 context.

HOW IT WORKS With the help of part of the boundary object the global context of 2030 was introduced, and the participants were asked to fill the cards with their names and introduce themselves to the others by explaining how they imagine their professions by this year.

MATERIALS AND TIMING Small folded card and a cardboard alarm clock.

25 minutes

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Co-design session with experts

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Co-design session with experts

OUTCOMES The future pet caring market is having a great opportunity in Milan, due to the increasing number of pets and change of mindset of pet owners. The biodiversity inside the urban environment will become fundamental, the cities are becoming spots for pollinizers, therefore it’s crucial to provide conditions suitable for some species. For the patient’s wellbeing, it’s been proved that not only interaction with animals but also interaction with green spaces will improve the patient’s psychological condition.

STRENGTHS/WEAKNESSES It was useful to make the participants knowing each other while speaking about the context of the project.

It was thought as a quick tool, but it took too long because the participants talked a lot about how they imagine their professions in the future, and we considered it was impolite to stop them to continue with the flowing conversation.

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2. OASIS ‘SERVICE MASTERPLAN’

AIM Understanding from a professional point of view the implications (social, economic and environmental) of the services provided by the oasis.

HOW IT WORKS Starting from a big double entry table, the participants were asked to evaluate every aspect of the service ecosystem and fill it according to a series of criteria, including limits, regulations and incentives, social and human impacts, animal species, spatial, economic resources, and partnerships.

MATERIALS AND TIMING Big board table with small cards to fill 2 hours 20 minutes

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Co-design session with experts

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Co-design session with experts

OUTCOMES For the urban green area it’s important to consider the difference between green spaces for aesthetic and green spaces for nature.

There’s an increasing need for an action plan for biodiversity, to choose the plants according to the zone which could promote biodiversity.

The biodiversity intervention could be done both from private space in order to promote the sensibilization of the ecosystem to citizens, and public space to create habitat for more than humans. The citizens’ participation into this topic has been contributing to scientific research through initiatives like “citizen science”.

STRENGTHS/WEAKNESSES Only half of the tool was filled as planned, because it took too long to write and fill every single card or make them filling it, and it made no sense to stop them to do so.

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3. OASIS POSITIONING

AIM Understanding how the experts imagine spatially the dynamics and relations between all the parties of the service within the neighborhood.

HOW IT WORKS Starting from the real map of MilanoSesto the participants were asked to discuss the best position and size of the oasis, and reflect on the dynamic that could take place in this context, expressing these relations with a red thread.

MATERIALS AND TIMING Big board with the map, 3D representations of the hospitals, a piece of paper to represent the oasis, and red thread with pins to attach it to the map.

0 minutes

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Co-design session with experts

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Co-design session with experts

OUTCOMES N/A STRENGTHS/WEAKNESSES The tool could help to understand the district, contextualize the services and visualize in a clear way they relation between all the parties.

Participants were totally involved in the conversation and didn’t interact with the tool.

OPPORTUNITIES Designing a tool that will just trigger the conversation between participants but it has not necessary to be filled with sentences could be a nice compromise.

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Co-design session with experts

CO-DESIGN SESSION INSIGHTS

Pets opportunities and regulations + Nowadays dogs are becoming part of the family, according to the dog trainer perspective, in the future more and more couples will adopt a dog rather than having a child. Even now there are more dogs than children in Milan. + According to the current law, it’s allowed to have 1 dog for each 5m², It’s not allowed to have a dog kennel in the city center, only dog daycare.

Dog daycare business model + Every owner brings the food for their dogs, food is the lowest cost, while space and organization are the main cost for a dog daycare. + Normal dog daycare cost 400-600 € per month.

It’s requested at least one person per 10 dogs. + Currently, the dog daycare, following the protocol, make a test, an interview to understand if the animal is properly trained/ socialized to be part of the service. + 4 to 5 people per week ask for work, it doesn’t make sense to have volunteers as the main actor in our service.

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Pet-patients + It has been discovered that dogs, cats, rabbits, horses, and dolphins could have a good/ therapeutic effect on humans. + Residents need a safe place to leave pets, but only during the day, while patients need their pets to be cared for the whole day. + Pet therapy is usually free, if you bring your pet to the oasis you should pay for that. + Bring animals inside the hospital could be risky therefore it’s suggested to create neutral space dedicated to animals, where people can go and interact. + Not only animals but also plants could improve the patients wellbeing.

Biodiversity importance for species + Humans are the only species able to destroy and extinct other species. 70% of the plants are pollinated by bees (that are disappearing).

Urban biodiversity is fundamental, cities are becoming spots for pollinizers, and humans must provide conditions suitable for some species.

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Co-design session with experts

+ There is a difference between green spaces and natural spaces, green is not just a matter of aesthetics. + Some species need specific environmental conditions to nest.

Sensibilization to biodiversity + People would contribute to biodiversity maintenance once they are involved and sensitized. + Private spaces could be adapted as micro-oasis for species that need to be protected, promoting the connection between humans and nature.

Opportunity for the public space + Consider water as a fundamental element within the development of ecosystem in order to attract the different species to nest spontaneously. + Action plan for Milan biodiversity, to choose plants according to the areas, to allow them to survive.

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Initial concept

5.

Revised concept

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CONCEPT IDEA The Co-design process helped to shape the service concept, which has evolved according to the suggestions of possible customers, experts and interviews, being supported with a constant parallel desk research. In the end, the project aims to set the conditions for a seamless coexistence between humans and animals in a safe urban environment, considering the issues related to 2030. The oasis will be divided into different spaces spread around the district, with different purposes and activities, according to the particular needs and limitations of people and the surrounding areas. Like the original concept, the ecosystem of services will be divided into two main phases, according to our two areas of interest. The first phase regards domestic animals, and includes all the services related to the interaction between humans and pets creating a safe space where people can meet and live positive experiences far from the negative feeling of the hospital.

The second phase is the most important in terms of environmental impact, it consists of MilanoSesto biodiversity care in an holistic way, facilitating the maintenance of a proper ecosystem for humans and more than humans. In terms of nature, it implies reaching a balance 102

between different species of local and non-local vegetation, to make the environment sustainable in a long term perspective. This is far from aesthetic reasons and has the aim to attract a lot of animals that are useful for the environment. Pollinator as bees are attracted by flowers, or even bats that can eat mosquitoes; also migrating birds, for instance swifts, that need a place where to live in specific moment of the year, and also could eat some of the insects that affect agriculture because they eat the crops. These species need a proper space to live, so it’s necessary to include shelters around the district to host and protect them. Also residents can help through a private input by offering their balconies to nature, designing it and choosing the proper plants to attract and host animals. These small private oases can have a big impact when scaling the initiative to the whole district, reaching a community of micro-oasis. The whole ecosystem could be regulated/managed through a platform, in which every customer can access services and connect with other people, creating a community of animal and nature lovers.

Revised concept

SERVICE IMPLEMENTATION PHASES SCHEME

PHASE 2

PHASE 1

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OFFERING/BENEFITS FOR ACTORS SCHEME

Micro-ecosystems

Balanced ecosystem

Enhance and protect biodiversity

NATURE Balanced ecosystem Balanced ecosystem

PATIENTS WITH ANIMAL PATIENTS WITHOUT ANIMAL

Interaction with owned and other’s pet/pet caring Pets and money Interaction with pet of the others Money Psychological wellbeing for patients

HOSPITALS PHASE 1 PHASE 2

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Promotion of the service/ witnesses

Provision of services/ product

Money

Tools to build micro ecosystema to contribute biodiversity in own private space

Money/science data of local biodiversity through citizen science

RESIDENTS OF SESTO SAN GIOVANNI THAT OWN PETS

Interaction with non owned pets

tools to build micro ecosystema to contribute biodiversity in own private space

Money/science data of local biodiversity through citizen science

Space and care for owned pets

Pets/money

Revised concept

RESIDENTS OF SESTO SAN GIOVANNI WITHOUT PETS

SERVICE PROVIDER

PARTNERS AND SUPPLIERS

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Heart

Star

Part 2

LOW

SOCIAL IMPACT

HIGH

BOSTON CONSULTING GROUP’S GROWTH MATRIX

Rabbit

Cash-cow Part 1

LOW

HIGH

ECONOMICAL SUSTAINABILITY

Reference Balgooy, M. van, & Balgooy, M. van. (2015, October 5). How a Classic Business Matrix Can Help Museums and Historic Site. Retrieved from https:// engagingplaces.net/2014/08/06/how-a-classic-business-matrix-can-helpmuseums-and-historic-sites/.

What Is the Growth Share Matrix?: BCG. (n.d.). Retrieved from https://www. bcg.com/about/our-history/growth-share-matrix.aspx.

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Revised concept

+

Analyzing the ecosystem of services provided by the oasis in an economic way, we find out two different groups of them. On the one hand, the most meaningful group of services related to the urban biodiversity restoring and maintenance is focused on the education and awareness of the citizens about the impact that human actions have on the environment. Even though these services have a small market share and can Ě t provide good revenues, they can represent a great opportunity to characterize MilanoSesto. It could become a green district that takes action to revert the climate change and make it well known for all these positive values in terms of environmental care. On the other hand, pet-related services are the profitable side of the whole ecosystem that could be applied in the early phases of MilanoSesto having good market share, and be scaled as the district grows. These services are our “Cash cowsâ€? that generate and provide the economic resources to keep the other part of the services going on.

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THE POSTANTHROPOCENTRIC NEIGHBORHOOD

Our vision of the concept culminates in the realization of a post-anthropocentric neighborhood, that could be an iconic reference model for many other areas of Milan and that could potentially be applied to different cities in the world.

Decentralizing the human from the self-assigned role as being at the center of the universe and therefore at the center of designing, means above all restoring freedom and dignity to Animals and Nature in general, not transforming them into living totems or objects of embellishment of the city.

In this perspective, the two phases of the service implementation can be interpreted as a first area of ​​ intervention in which the cohabitation of humans and animals brings a direct benefit to man.

The second phase, instead, enhances the relationship between human and Nature to bring a general benefit to the ecosystem and biodiversity.

Our role as designers is to propose new strategies of coexistence between humans and more-thanhumans in our urban environment. In this way we provide guidelines not to design with a humancentered perspective and then considering morethan-humans, but to consider them as equal elements of design intervention in our system.

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Revised concept

Andrea Branzi, Stefano Boeri, Animal City, 2008

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Initial concept

6.

What we have learned

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What we have learned

Below is a list of practical hints that we learned during our co-design sessions + Participants tend to speak a lot, therefore it’s not realistic to push them to write a lot of content. + For the positioning map, it’s required to have a more specific detail to support the decision.

It’s, therefore, crucial to select the right grade of the complexity of information provided to the participants. + The elder participants had difficulty to be able to read the text, therefore it’s important to use an adapted font size. + t’s necessary to frame the conversation in order to not occupy an excessive time. + The tools which request time and elaboration such as compilation of the service sheet could be done by the group members instead of the experts in order to not interrupt the conversation flow. + Basically we understood that we cannot design a conversation, we can just provide tools as suggestions to participants to start a debate gathering information on our topic.

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THE RESPONSIBLE CITY

Master of Product Service System Design PSSD Final Studio Academic Year 2019/2020 Prof.sa Anna Meroni Prof.sa Stefana Broadbent Prof.sa Daniela Selloni Prof.sa Elena Perondi Tutors: Martina Rossi, Luca Molinari, Matteo Mariani

Initial concept

Group 12 Guido Amendolaggine Anastasia Dell’Oro Margherita Polo Chenhao Yang 115

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