Corona Colors, trendy colors : How the pandemic will affect colors in the home

FLOOR ED

By Jeanette Chasworth Author of the Amazon #1 bestselling book What’s Color Got To Do With It, Jeanette Chasworth, known as “the Color Whisperer” is an ASID Certified Interior Designer, who designs and creates spaces using the power of color. Jeanette can be reached at design@ thecolorwhisperer.com

Corona colors, trendy colors

How the pandemic will affect colors in the home.

Money changes everything: including the colors in a home. Many influences affect color trends: movies, music, world events, politics, and economics. People instinctively crave the color that benefits their emotions. The leading colors after the Twin Towers fell, were blue and brown. Brown reflected that people wanted to be close to the ground to feel safe and blue was for building trust and creating calm. At the same time, Starbucks turned coffee into a high-end experience and made brown a rich elegant color, adding to the brown fad.

When the housing market crashed in 2008 gray became very popular. People wanted to feel safer. You probably heard this common phrase “I feel like the ground got pulled out from underneath me.” In Earth layers, rock or granite lies just below the surface. People wanted something stronger than ground and that is why gray was so popular. It gave a sense of stability in an unstable time.

This kitchen blends blues, greys, and the golden hue of the wood crown moldings into a calming and harmonious whole The texture in the floor adds visual interest.

This is a time of confusion and the news is changing rapidly. People are seeking truth, something solid, but they also want comfort. Being in “lockdown”, having a comfortable home is very important.

So what’s coming next?

This is a time of confusion and the news is changing rapidly. People are seeking truth, something solid, but they also want comfort. Being in “lockdown”, having a comfortable home is very important.

Gray was on the way out, but now, will continue its popularity. The trend is turning back to browns and blues. People are craving a naturally calming influence.

Blue is a calming color and elicits trust which needs to be regained. Blue also helps make the passage of time less prominent, hence a welcoming color during stayat-home orders.

Brown grounds a person, and there has been an upsurge in camping and being in nature. It connects one with nature and gives a sense of stability that is being craved and people want to bring the outdoors into their homes.

Gold, as a color, has been making intermittent appearances for a while and will likely have more prominence and longevity moving forward. Think about it, corona or crown is gold and will be on our minds for quite some time.

Something else to consider is that people have been sheltering in place and not going out. Some are looking inward. They are becoming more spiritual during these times and creating their own space. You might see colors like teals and purples being asked for.

Home is more important than it has ever been. Remember, flooring is an emotional purchase, and being in sync with colors that are setting the customer moods should be reflected by a good product mix of those colors throughout your store. ❚

Home is more important than it has ever been. Remember, flooring is an emotional purchase, and being in sync with colors that are setting the customer moods should be reflected by a good product mix of those colors throughout your store.