Metroflor — Innovations in Luxury Flooring

Metroflor’s Metrostone Provides New Opportunities in Tile — Stone, Tile and Plank Looks with Grout Effect™ Edge

Metroflor is taking SPC tile to the edge with a strategic new product innovation: Metrostone. A quality manmade natural, Metrostone replicates stone and porcelain tile in an SPC format with a simulated grouted edge instead of the painted beveled edges popular in SPC plank formats. Our proprietary Grout Effect™ edge treatment replicates the look of a traditional grout line without the staining, cracking, and maintenance associated with traditional grout lines. This new technology has opened a new window of opportunity for Metroflor: More natural-looking, high-performing tile designs that can compete with ceramic and stone in visuals and color, yet at an affordable price point with easier installation without messy mortar.

Metrostone Uptown

With a curated portfolio of designs — ranging from stone visuals and marble tiles to woodgrain planks and even a textile-inspired linen look – Metrostone creates a strong, competitive entry into the tile space. In addition, the Grout Effect edge has elevated Metrostone to a more realistic look that will strike a resounding chord with consumers. Given the enduring COVID concerns about cleanliness and hygiene, Metrostone creates functionally beautiful mudrooms that create a separate, easy, and safe space for disinfection when the need arises. It also lays down an inviting, waterproof foundation for foyers, bathrooms, basements, kitchens, and laundry rooms. Beyond residential settings, its performance attributes and great looks have great potential for a wide range of commercial market applications: Hospitality, Retail, Multifamily, Builder, and Assisted Living. ■

Metrostone Opal