Metroflor
Innovations in Luxury Flooring Metroflor’s Metrostone Provides New Opportunities in Tile — Stone, Tile and Plank Looks with Grout Effect™ Edge
M
etroflor is taking SPC tile to the edge
With a curated portfolio of designs — ranging
with a strategic new product innova-
from stone visuals and marble tiles to woodgrain
tion: Metrostone. A quality manmade
planks and even a textile-inspired linen look –
natural, Metrostone replicates stone and porce-
Metrostone creates a strong, competitive entry into
lain tile in an SPC format with a simulated grouted
the tile space. In addition, the Grout Effect edge
edge instead of the painted beveled edges popu-
has elevated Metrostone to a more realistic look
lar in SPC plank formats. Our proprietary Grout
that will strike a resounding chord with consumers.
Effect
edge treatment replicates the look of a
Given the enduring COVID concerns about
traditional grout line without the staining, crack-
cleanliness and hygiene, Metrostone creates
ing, and maintenance associated with traditional
functionally beautiful mudrooms that create a
grout lines. This new technology has opened a
separate, easy, and safe space for disinfection
new window of opportunity for Metroflor: More
when the need arises. It also lays down an invit-
natural-looking, high-performing tile designs that
ing, waterproof foundation for foyers, bathrooms,
can compete with ceramic and stone in visuals and
basements, kitchens, and laundry rooms. Beyond
color, yet at an affordable price point with easier
residential settings, its performance attributes and
installation without messy mortar.
great looks have great potential for a wide range
™
of commercial market applications: Hospitality, Retail, Multifamily, Builder, and Assisted Living. ■
Metrostone Uptown
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Metrostone Opal
