Carpet Padding or Carpet Cushion. There’s a difference

Carpet Padding or Carpet

Carpet Padding or Carpet Cushion. There’s a difference

Cushion. There’s a difference When it comes to carpet, people tend to focus on what they see and feel—that is the top side of the carpet. After all, it’s why we select carpet, right? Well, not

When it comes to carpet, people tend to focus on what they see and feel—that is the top side entirely. Carpet, unlike any other type of floor covering, provides a cushiony softness of the carpet. After all, it's why we select carpet, right? Well, not entirely. Carpet, unlike any underfoot. But that cushiony softness is not totally attributable to the fiber, pile denother type of floor covering, provides a cushiony softness underfoot. But that cushiony softness is sity, or tufting style. A lot of that enjoyment of carpet actually emanates from beneath not totally attributable to the fiber, pile density, or tufting style. A lot of that enjoyment of carpet it—from the carpet cushion itself. actually emanates from beneath it — from the carpet cushion itself. To be sure, carpet cushions aren’t the glamor part of choosing and buying a

To be sure, carpet cushions aren’t the glamor part of choosing and buying a new carpet, but new carpet, but they are every bit as important. However, most carpet customers they are every bit as important. However, most carpet customers (and surprisingly carpet retailers (and surprisingly carpet retailers for that matter) don’t give carpet cushion its just for that matter) don’t give carpet cushion its just due. To them, all carpet cushions are pretty much due. To them, all carpet cushions are pretty much the same. They believe they are the same. They believe they are begrudgingly necessary but certainly not worth much attention (out begrudgingly necessary but certainly not worth much attention (out of sight, out of of sight, out of mind). Even the term "carpet padding" still persists, just like those bizarre multi-colmind). Even the term “carpet padding” still persists, just like those bizarre multi-colored recycled bits and chips of foam (and whatever else) welded together with heat, pressure, and ored recycled bits and chips of foam (and whatever else) welded together with heat, glue. Thank goodness those things are hidden under a beautiful carpet!pressure, and glue. Thank goodness those things are hidden under a beautiful carpet!

Because of this common under-appreciation for the benefit of carpet cushions (stemming from Because of this common under-appreciation for the benefit of carpet cushions an uninformed consumer and a retailer anxious to make a quick sale), significant opportunities (stemming from an uninformed consumer and a retailer anxious to make a quick are often missed. A REAL carpet cushion, like the kind made with high-density memory foam by sale), significant opportunities are often missed. A REAL carpet cushion, like the Healthier Choice, creates several advantages for the carpet retailer. Here are just a few:kind made with high-density memory foam by Healthier Choice, creates several advantages for the carpet retailer. Here are just a few:

A REAL carpet cushion, like the kind made with A REAL carpet cushion, like the kind made with high-density memory foam by Healthier Choice, high-density memory foam by Healthier Choice, creates several advantages for the carpet retailer. creates several advantages for the carpet retailer.

Increased customer satisfaction. Perhaps no greater, long-lasting advantage to the Increased customer satisfaction. Perhaps no greater, long-lasting advantage retailer is a happy, satisfied customer. Memory foam carpet cushion ensures a better to the retailer is a happy, satisfied customer. Memory foam carpet cushion ensures installation, a longer-lasting and easier to clean carpet, as well as luxurious comfort a better installation, a longer-lasting and easier to clean carpet, as well as luxurious your customer will brag about. comfort your customer will brag about. Easier customer education. Most people understand the concept of memory foam Easier customer education. Most people understand the concept of memory and equate it with the unrivaled comfort of premium mattresses and pillows. Using foam and equate it with the unrivaled comfort of premium mattresses and pillows the same technology for unrivaled comfort underfoot is an easy “dot-connecting” Using the same technology for unrivaled comfort underfoot is an easy “dot-conmoment in the sales associate’s presentation. necting” moment in the sales associate’s presentation. Opportunity for customer up-sale. So the customer has already invested in a Opportunity for customer up-sale. So the customer has already invested in beautiful, quality carpet. For just a little more, that customer can now protect their a beautiful, quality carpet. For just a little more, that customer can now protect their enjoyment and purchase with a state-of-the-art carpet cushion worthy of their new enjoyment and purchase with a state-of-the-art carpet cushion worthy of their new purchase.purchase. Empathizing with customer quality concerns. As people spend more and more time in their homes during the COVID-19 pandemic, there is a growing consciousness of the quality of flooring and other home improvements that go into the home as they relate to general health and wellbeing. A quality, U.S. made memory foam cushion-like Healthier Choice is the ultimate, responsible choice. Not only does the memory foam cushion provide comfort and softness, but Healthier Choice also prevents mold and mildew growth with Ultra-Fresh … and it’s even sustainable and recyclable!

There are carpet pads, and then there are carpet cushions like the kind made by Healthier Choice. There is a big difference. You owe it to yourself to offer this difference to your valued carpet-buying customers. ❚ There are carpet pads, and then there are carpet cushions like the kind made by Healthier Choice.

Empathizing with customer quality concerns. There is a big As people spend more and difference. You owe it to more time in their homes during the COVID-19 pandemic, there is a growing consciousness of the quality of flooring and other home improvements that go into the home as they relate to general health and wellbeing. A quality, U.S. made memory foam cushion-like Healthier Choice is the ultimate, responsible choice. Not only yourself to offer this difference does the memory foam cushion provide comfort and softness, but Healthier Choice to your valued carpet-buying also prevents mold and mildew growth with Ultra-Fresh … and it’s even sustainable and recyclable! customers.There are carpet pads, and then there are carpet cushions like the kind made by

Healthier Choice. There is a big difference. You owe it to yourself to offer this difference to your valued carpet-buying customers. ■ There are carpet pads, and then there are carpet cushions like the kind made by Healthier Choice. There is a big difference. You owe it to yourself to offer this difference to your valued carpet-buying customers.