Why Certified Installers are Important

FLOOR ED

Why Certified Installers are Important

Installers are an essential part of your business. It doesn’t matter whether they are on your payroll or subcontractors; they are most valuable to you.

Installers provide solutions and turn ordinary products into works of art. They should be encouraged to take photos of their jobs and get customer testimonials and reviews on their completed work.

Although many retailers hate to admit it, installers will either make or break their business. Since they are the last person the customer sees, whatever impression they leave with the customer will be lasting. Yet, despite this, how many stores take the time certifying, training, or differentiating their installers?

What if we changed the installation department to “Custom Installation”? There is no “one size fits all,” … so why not talk about custom. Besides, the word “custom” signifies something made especially for the customer. It also implies that the service is worth more money.

Smart Sales People Don’t Sell Products; They Provide Solutions

Installers provide solutions and turn ordinary products into works of art. They should be encouraged to take photos of their jobs and get customer testimonials and reviews on their completed work. Why not give a spiff to every installer on every excellent review or testimonial they get?

Adding Value with Certified Installers

Take advantage of all the certifications available for your installers. Many of your manufacturers have classes and training that certify installers as experts with that particular product. It allows you to brag about your installers and charge more for their services. Experts are always worth more money.

TIP: Mention in your ads that your installers are certified, explain what it means and why customers should hire certified installers.

As your installers receive certifications, send press releases to the general contractors, builders, interior designers, and architects you do business with. On your literature, be sure to state that your installers are certified and in what areas. Installers that are certified should receive higher incentive pay or perks for their commitment to their profession and your business. ■