FLOOR ED
Why Certified Installers are Important Installers are an essential part of your business. It doesn’t matter whether they are on your payroll or subcontractors; they are most valuable to you.
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lthough many retailers hate to admit it, installers will either make or break their business. Since they are the last person the customer sees, whatever impres-
sion they leave with the customer will be lasting. Yet, despite this, how many stores take the time certifying, training, or differentiating their installers?
What if we changed the installation department to “Custom Installation”? There
is no “one size fits all,” … so why not talk about custom. Besides, the word “custom” signifies something made especially for the customer. It also implies that the service is worth more money.
Smart Sales People Don’t Sell Products; They Provide Solutions
Installers Installers provide solutions and turn ordinary products into works of art. They provide should be encouraged to take photos of their jobs and get customer testimonials solutions and and reviews on their completed work. Why not give a spiff to every installer on turn ordinary every excellent review or testimonial they get? products into Adding Value with Certified Installers works of art. Take advantage of all the certifications available for your installers. Many of your They should be manufacturers have classes and training that certify installers as experts with that encouraged to particular product. It allows you to brag about your installers and charge more for take photos of their services. Experts are always worth more money. their jobs and TIP: Mention in your ads that your installers are certified, explain what it means and get customer why customers should hire certified installers. testimonials As your installers receive certifications, send press releases to the general contracand reviews tors, builders, interior designers, and architects you do business with. On your liton their erature, be sure to state that your installers are certified and in what areas. Installers completed that are certified should receive higher incentive pay or perks for their commitment work. to their profession and your business. ■
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Premier Flooring Retailer | D2 2021
