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Good Companions… Custom Area Rugs from the DW Select Collection
from Flooring Retailers Guide to Greater Success - Increase Margins with Fashionable Designer Products
SHOWIN’ OUR STUFF
Good Companions… Custom Area Rugs from the DW Select Collection
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With the popularity and success of DW Select, Engineered Floors announced our new comprehensive rug program exclusively within our DW Select collection. DW Select customers can now capitalize on this line’s styling, design, and natural colorations in an area rug. These rugs will be offered in 4 of the most popular area rug sizes and are serged, not bound, delivering more elegant and sophisticated options that will complement any room. In addition, DW Select rugs feature the underfoot comfort of twistX and the stain resistance of Engineered Floor’s PureColor solution-dyed fiber system that won’t fade in sunlight and can be spot cleaned with bleach. As a result, they can withstand even the most active homes and families. Along with this new rug offering are four new DW Select styles.
DW Select Coastal Escapes New from DW Select, Coastal Escape introduces a small-scale artistic pattern complementing contemporary or traditional styling with a subtle striated color palette. Couples with our PureColor solution-dyed fiber and proprietary twistX technology, this new style is sure to wow designers and end-users alike.
DW Select Mojave Mojave introduces a new larger-scale wave pattern that offers a relaxing coastal vibe and visual dimension to complement any aesthetic theme. The influence of blues and teals invites natural harmony into homes that are now busier than ever.
DW Select Davos Davos introduces a soft, subtle pin-dot pattern showing off striated colorations accentuated by an earth tone pallet offering an uplifting cozy feel for any room.
DW Select Westminster Westminster introduces a ribbed loop construction with a color palette that creates a warm ambiance focusing on layered textures and organic neutrals that maximize natural light.
DW Select Chelsea Chelsea introduces a handcrafted woven texture in a loop block pattern adding a clean and elevated aesthetic to complement the soft, muted color palette. ■