Carpet Padding or Carpet Cushion. There’s a difference

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Carpet Padding or Carpet Cushion. There’s a difference

When it comes to carpet, people tend to focus on what they see and feel—that is the top side of the carpet. After all, it's why we select carpet, right? Well, not entirely. Carpet, unlike any other type of floor covering, provides a cushiony softness underfoot. But that cushiony softness is not totally attributable to the fiber, pile density, or tufting style. A lot of that enjoyment of carpet actually emanates from beneath it — from the carpet cushion itself.

To be sure, carpet cushions aren’t the glamor part of choosing and buying a new carpet, but they are every bit as important. However, most carpet customers (and surprisingly carpet retailers for that matter) don’t give carpet cushion its just due. To them, all carpet cushions are pretty much the same. They believe they are begrudgingly necessary but certainly not worth much attention (out of sight, out of mind). Even the term "carpet padding" still persists, just like those bizarre multi-colored recycled bits and chips of foam (and whatever else) welded together with heat, pressure, and glue. Thank goodness those things are hidden under a beautiful carpet!

Because of this common under-appreciation for the benefit of carpet cushions (stemming from an uninformed consumer and a retailer anxious to make a quick sale), significant opportunities are often missed. A REAL carpet cushion, like the kind made with high-density memory foam by Healthier Choice, creates several advantages for the carpet retailer. Here are just a few:

A REAL carpet cushion, like the kind made with high-density memory foam by Healthier Choice, creates several advantages for the carpet retailer.

Increased customer satisfaction. Perhaps no greater, long-lasting advantage to the retailer is a happy, satisfied customer. Memory foam carpet cushion ensures a better installation, a longer-lasting and easier to clean carpet, as well as luxurious comfort your customer will brag about.

Easier customer education. Most people understand the concept of memory foam and equate it with the unrivaled comfort of premium mattresses and pillows. Using the same technology for unrivaled comfort underfoot is an easy “dot-connecting” moment in the sales associate’s presentation.

Opportunity for customer up-sale. So the customer has already invested in a beautiful, quality carpet. For just a little more, that customer can now protect their enjoyment and purchase with a state-of-the-art carpet cushion worthy of their new purchase.

Empathizing with customer quality concerns. As people spend more and more time in their homes during the COVID-19 pandemic, there is a growing consciousness of the quality of flooring and other home improvements that go into the home as they relate to general health and wellbeing. A quality, U.S. made memory foam cushion-like Healthier Choice is the ultimate, responsible choice. Not only does the memory foam cushion provide comfort and softness, but Healthier Choice also prevents mold and mildew growth with Ultra-Fresh … and it’s even sustainable and recyclable!

There are carpet pads, and then there are carpet cushions like the kind made by Healthier Choice. There is a big difference. You owe it to yourself to offer this difference to your valued carpet-buying customers. ❚ There are carpet pads, and then there are carpet cushions like the kind made by Healthier Choice. There is a big difference. You owe it to yourself to offer this difference to your valued carpet-buying customers.

100% HIGH DENSITY MEMORY FOAM CARPET CUSHION

The World’s Best Carpet Cushion

100% HIGH DENSITY MEMORY FOAM CARPET CUSHION

Made of 100% high density memory foam, Healthier Choice Carpet Cushion offers the luxurious comfort you want while providing the support your carpet needs.

NEVERCRUSH Healthier Choice Cushion’s dense, micro-cellular structure cushions every step by acting like millions of tiny shock absorbers, allowing your carpet to look newer and last longer.

TM The appearance retention warranty for any brand of residential carpet is instantly doubled when installed over Healthier Choice Carpet Cushion.

The only carpet cushion to be awarded the UL GREENGUARD® Gold Certification for indoor air quality as an extremely low VOC emitting product.

Healthier Choice Cushion is infused with Ultra-Fresh® antimicrobial protection to prevent the growth of harmful mold, mildew and bacteria.

A revolutionary Breathable Moisture Barrier keeps liquid spills from penetrating down into the cushion while allowing moisture vapor to escape.

The only carpet cushion made with more than 50% soybean oil and natural minerals which reduces the use of fossil fuels while supporting sustainable alternatives.