Maria Bahous Portfolio by Maria Bahous

GRAPHIC DESIGN PORTFOLIO SELECTED WORK 2014 - 2018

Hello! I am Maria, a visual communicator You can also check my work at www.mariabahous.com

My design power is ¨Serious Play¨ ¨Hard Work¨ ¨Honest Passion¨ ¨Deep Analysis¨ ¨Strong Adaptability¨

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MARIA BAHOUS SELECTED WORK

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TABLE OF CONTENTS P.08

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THE QUEER AND THE COMMON Film festival branding

BEIRUT ART CENTER Website Design

PUNK IT UP All girls punk band branding

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BURTONESQUE Book design

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CLICKSMART Youth online safety campaign

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TELE LIBAN Public teevision network rebranding

YEAR 2016 COURSE Integrated Communications CATEGORY Branding DELIVERABLES Logo Posters Dvd Case Tickets Name Tags Schedule Catalog

THE QUEER AND THE COMMON BRIEF I was asked to choose a film director I highly regard and discover a common thread that appears in his work. The purpose id to create a cohesive visual system to promote his film festival. I had to base the film festival on a specific selection of movies.

APPROACH I chose to work on Pedro Almodóvar, one of the most internationally successful Spanish ﬁlm director, screenwriter and producer. Almodóvar, has a recognizable universe in both his themes and stylistic approach. He does not hide his passion for women. His movies are female-centric and most of these women are survivors and overcoming tragedies. His stylistic features has been distinguished for his use of bold colours, elaborate décor, excessive kitsch and inventive camera angles. Many images and symbols of Spain inform the design of Almodóvar's mise-en-scène. He is also known for his authenticity of the characters and ﬁlming techniques. His work has developed an international cult following coined Almodóvarian. These characteristics of his work informed all my design decision of image choices, colors, shapes and type.

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THE QUEER & THE COMMON

FESTIVAL BOOKLET

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MARIA BAHOUS SELECTED WORK

THE QUEER & THE COMMON

FESTIVAL BOOKLET

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MARIA BAHOUS SELECTED WORK

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MARIA BAHOUS SELECTED WORK

THE QUEER & THE COMMON

FESTIVAL SCHEDULE

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THE QUEER & THE COMMON

FESTIVAL POSTERS

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MARIA BAHOUS SELECTED WORK

THE QUEER & THE COMMON

FESTIVAL DVD COVERS & LABELS

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THE QUEER & THE COMMON

FESTIVAL TICKETS & NAME TAGS

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THE QUEER & THE COMMON

FESTIVAL WEBSITE

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THE QUEER & THE COMMON

FESTIVAL APP

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YEAR 2012 COURSE Digital Design Studio CATEGORY Web Design DELIVERABLES Website Strategy Website Interface

BEIURT ART CENTER BRIEF I was asked to choose a cultural venue on the local scene and uplift its website. I had to start with an analyse of its current website and set a new strategy. I was also asked to rework the website structure according to the strategy, deﬁne the personas and work on a new interface. Finally, I was asked to test the outcome on users who ﬁt my personas.

APPROACH I chose the work on Beirut art center (BAC). Established in 2009 in Lebanon, BAC is first lebanese center for contemporary art in Lebanon. The center is a space for art lovers, students and artists to enjoy not only works of art but also video screening, concerts, performances, workshops and lectures. I have designed the interface and the overall spirit of the website based on this multidisciplinary approach. The main grid is a flexible 6 column grid that caters for different type of information. The navigation is also based on a color coding that fits the print identity of BAC. Since the main purpose of the website is to promote and exhibit for emerging artists, the interface needed to take users easily from one event to another, so they can find quickly their topic of interests. I have added features to cater to this need.

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BEIRUT ART CENTER

INTERFACE INT NTERF ERF RF FACE C DESIGN DE ESIG GN

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BEIRUT ART CENTER

INTERFACE DESIGN

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YEAR 2014 2 COURS COURSE Literacy Visual Lite CATEGORY Branding Brand & Communication DELIVERABLES Logo Brochure Website Postcards

PUNK IT UP P BRIEF I was asked to choose a vernacular announcement from our environment. Keeping the he same intentio intentions g approach to the pro and applying a systems-thinking project, I needed to conceive another er media, and style that this th piece might become. I was as asked to select a single aesthetic and develop a design esign system that applies to three separate deliverables. bles.

APPROACH I chose to work on an announcement recruiting a femal guitarist for an a all-girl punk band. d. The final identity communicates to a young femall audience who listen to rock punk music mu and are interested terested to learn more about punk life eral. lifestyle in general. For the overall feel, I was looking for a dynamic namic and musical approach. I was inspired by the punk nk band graphics from the 70’s that used strong stro fluorescent orescent colours, black and white visuals and a D kscreen DIY silkscreen feel. I intended however to have a more contempoc em e punk comm rary treatment. Since the community is very price conscious, I printed the visuals on an old offwhite newspaper that also helped communicate a less commercial feel to the final product.

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MARIA BAHOUS SELECTED WORK

PUNK IT UP

BROCHURE

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PUNK IT UP

BROCHURE

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PUNK IT UP

POSTCARDS

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PUNK IT UP

POSTCARDS

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WEBSITE

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PUNK IT UP

WEBSITE

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YEAR 2015 COURSE Type System CATEGORY Publication DELIVERABLES Book Website

BURTONESQUE BRIEF I was asked to choose an artist and design an 80 page book that represents his biography, his genre, his medium, his body of work and achivements. All content was acquired from existing material but my work as a designer consisted in organizing the different parts of the content, and to guide the progression and ﬂow of content, as well as to create a cohesive aesthetic throughout.

APPROACH The world of Tim Burton is a fascinating one ﬁlled with contrast and ambiguity. I have always been interested with multi-talented artists but Burton in particular has a lot to offer as an artist, director, and writer so I chose him for this project. Though the way he sees and processes in life is unique, he has an enlightening vision and approach to solving problems. Therefore, the book focuses on the man himself, his philosophy and obsessions. It discusses his insecurities, thoughts about the society and art. Through a structural sequence by period of time, the book presents a parallelism between the sayings and interviews of the artist from one end and the visual translation of his thoughts from another. The design approach creates a contrasting mood, just like the artist, through the use of big type and small body text as well as some sketchy interventions to meet the style of the artist. The book is mainly in black and white with a touch of orange-red, to reﬂect the most dominant colours of his work.

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BURTONESQUE

BOOK

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BURTONESQUE

BOOK

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BURTONESQUE

BOOK

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BURTONESQUE

BOOK

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YEAR 2015

CLICKSMART

COURSE Visual Thinking

BRIEF

CATEGORY Branding & Communication

I was asked to choose a topic that is in need of a better communication and design to reach a larger audience. I had to investigate the topic in depth, deﬁne my audience and ﬁnd the best communication material and design solution to engage my audience.

DELIVERABLES Logo Posters Tickets Signage Outdoor branding Tags Promotional Items Website

APPROACH I chose to tackle the topic of youth online safety. I created a brand named Clicksmart. The name itself communicates to an audience aged 12 to 17 years old in order to teach them how to perform smartly their online activities. The slogan, “Learn, Connect, Inspire”, was used for a conference targetting all stakeholders; youth, parents and educators. The whole visual identity uses strong and fresh colors to appeal to the youth. The bitmap effect was chosen to keep the identity somejow anonymous, just like in the online world. The visual tone of the brand (pictures, colors, typefaces and layout) is dynamic, bold and assertive to reinforce the reliability of the brand.

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CLICKSMART

LOGO | CONFERENCE

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CLICKSMART

CONFERENCE

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CLICKSMART

CONFERENCE

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CONFERENCE

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CLICKSMART

CONFERENCE

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POSTERS

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CLICKSMART

BROCHURE

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CLICKSMART

BROCHURE

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CLICKSMART

WEBSITE

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YEAR 2017 COURSE Branding CATEGORY Branding & Visual Identity DELIVERABLES Logo Stationery Items Adaptations Corporate Guideline Cultural Center Publications

TELE LIBAN BRIEF I was asked to select a brand that is dead or dying and redeﬁne its essence. I had to revive the brand by developing a new brand identity and by creating new brand extensions that open the company to a new market while still remaining true to its mission. I was also asked to design a corporate identity guideline and a website for the new branding.

APPROACH I chose to work on Télé Liban, the Lebanese public television network. It has been broadcasting for fifty eight years but has today less than 1% viewership. With the new positioning and the rebranding, its mission will be to create entertaining experiences that inform and celebrate a unified Lebanese identity. The logo aimed at emphasizing the concept of unity. It also shows through its continuous line, a forward thinking -- with the movement pointing upward. The chosen typeface reflects stability through its steady vertical stems. Both colors have a strong bond to the country. The blue represents the sea a main symbol of the country. As for the green, it relates to the emblem of Lebanon, the cedar.

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TELE LIBAN

LOGO

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TELE LIBAN

STATIONERY

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TELE LIBAN

VISUAL GUIDELINES

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TELE LIBAN

WEBSITE

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TELE LIBAN

APPLICATIONS

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TELE LIBAN

PUBLICATIONS

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TELE LIBAN

CULTURAL CENTER

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THANK YOU Like what you see? You can contact me at maria.bahous@gmail.com

www.mariabahous.com

MARIABAHOUS.COM