DUO MAGAZINE FINAL

Page 1


DUO

1) two people commonly associated with each other; couple 2) two animals or objects of the same sort; two things ordinarily placed or found together


TARGET 1 • Gays • Age 22-30 • income level: medium/medium-high • Occupation: just started a career or working.

• Location: moving


TARGET 1 • Lifestyle: unsteady

relationships, socializing, enjoying youth

• Goal: being accepted by society

• Hobbies: clubs, music, fashion, photography


TARGET 2 • Gays • Age: 30-50 • Occupation: top of career; freelancer • Location: main capitals


TARGET 2 • Lifestyle: relationships are more steady, feeling young

• Goal: be happy with his boyfriend

• Hobbies: traveling,

photography, cinema, parties....


TARGET 3 • Heterosexuals • Age: 20-45 • middle-high income • Location: Europe • Lifestyle: open-minded • Fashion, photography, fashion...


DUO Phylosophy “Our goal is to create a fashionable magazine that is appealing to all sexes.”


-DUOContents

Music Shopping Fashion News Events Nightlife Cinema Photography



MUSIC

- She was born in 1974, Spain - Like a bird looking for love battle - Grabbing on to life - Leaving behind obstacles - looking for a love with no answer - We find abandonment, emptiness and solitude in her songs. - She becomes stronger and survives - Some of her works: “El amor coloca” “Sobrevivire” “Bad Girls”


MUSIC 80s

2000

90s

2005

2010


SHOPPING

Erotic & Luxury Coco de Mer


SHOPPING

Erotic & Luxury Coco de Mer


SHOPPING

Erotic & Luxury Coco de Mer


SHOPPING

Top 3 Gay cities

Location of the Month

BERLIN Shopping Area:

Shoeneberg



FASHION NEWS


FASHION NEWS


Mediterranean Mediterraneanclimate climate relax area relax area long longand andsandy sandybeaches beaches Big variety of food Big variety of foodand anddrinks drinks Exceptional night life Exceptional night life


NIGHTLIFE & ENTERTAINMENT Date: 11th to 17th February Location: Streets of Sitges Carnival: Sitges Wildest party Assistants: On the most popular days we find more than 300.000 assistants We find gays lesbians and straight people The beginning of carnival starts with a huge celebration of local dishes and the arrival of the King of the Carnestoltes and ends with the Burial of a Sardine on Ash Wednesday


NIGHTLIFE & ENTERTAINMENT


Popular Gay club Two dance floors (Spanish pop & Electro) Young and stylish customers between 20 and 3 Discount flyers in main gay bars

Address: Ronda de Sant Pere, 19-21 Barcelona Open: Friday and Saturday from 00:00 to 06:0 Metro L1 or L4 @ Urquinaona

www.matineegroup.com



A great festival Special parties in the best clubs Places: l’Atlantida Sitges, Row 14, Dboy...Big animation, performances, great house and dance music Great Djs


CINEMA

Interview Pedro Almodovar







PHOTOGRAPHY

A Tribute to Helmut Newton (1920-2004)


Helmut Newton Fashion Photographer His works have been globally shown in Vogue, and Harper’s Bazaar. He experiments the female body with a sense of sensuality and fetishism.




-DUO

TOUR-

Cart / Stand Promotional purpose Reaching a massive public


-DUO TOURFebruary 5th-6th

March 3rd-8th

Sitges Carnival

Winter Party

Queensday Gay Pride Stadtfest

Miami

Amsterdam Bruxelles

Sitges

April 30th

May June 7th- 12th-13th 16th

Berlin

July 3rd

20th-28th

Gay Pride

XLsior

London

Mykonos

August


Promotion Duo Tour

Short Term Sell in main gay locations and fashionable areas (Europe&USA)

Additional Services DUO Website Annual Subscription (24 euros)

Long Term Create awareness. Sell in places where Fashion magazines such as Vogue are sold in order to compete with them directly. Duo will not be just a gay magazine at this point, it will be fashionable and commercial at the same time


Cristina Cardona Valeria De Luca Tanya Dobrevska Maria Estegneeva

Thank you!


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