DUO
1) two people commonly associated with each other; couple 2) two animals or objects of the same sort; two things ordinarily placed or found together
TARGET 1 • Gays • Age 22-30 • income level: medium/medium-high • Occupation: just started a career or working.
• Location: moving
TARGET 1 • Lifestyle: unsteady
relationships, socializing, enjoying youth
• Goal: being accepted by society
• Hobbies: clubs, music, fashion, photography
TARGET 2 • Gays • Age: 30-50 • Occupation: top of career; freelancer • Location: main capitals
TARGET 2 • Lifestyle: relationships are more steady, feeling young
• Goal: be happy with his boyfriend
• Hobbies: traveling,
photography, cinema, parties....
TARGET 3 • Heterosexuals • Age: 20-45 • middle-high income • Location: Europe • Lifestyle: open-minded • Fashion, photography, fashion...
DUO Phylosophy “Our goal is to create a fashionable magazine that is appealing to all sexes.”
-DUOContents
Music Shopping Fashion News Events Nightlife Cinema Photography
MUSIC
- She was born in 1974, Spain - Like a bird looking for love battle - Grabbing on to life - Leaving behind obstacles - looking for a love with no answer - We find abandonment, emptiness and solitude in her songs. - She becomes stronger and survives - Some of her works: “El amor coloca” “Sobrevivire” “Bad Girls”
MUSIC 80s
2000
90s
2005
2010
SHOPPING
Erotic & Luxury Coco de Mer
SHOPPING
Erotic & Luxury Coco de Mer
SHOPPING
Erotic & Luxury Coco de Mer
SHOPPING
Top 3 Gay cities
Location of the Month
BERLIN Shopping Area:
Shoeneberg
FASHION NEWS
FASHION NEWS
Mediterranean Mediterraneanclimate climate relax area relax area long longand andsandy sandybeaches beaches Big variety of food Big variety of foodand anddrinks drinks Exceptional night life Exceptional night life
NIGHTLIFE & ENTERTAINMENT Date: 11th to 17th February Location: Streets of Sitges Carnival: Sitges Wildest party Assistants: On the most popular days we find more than 300.000 assistants We find gays lesbians and straight people The beginning of carnival starts with a huge celebration of local dishes and the arrival of the King of the Carnestoltes and ends with the Burial of a Sardine on Ash Wednesday
NIGHTLIFE & ENTERTAINMENT
Popular Gay club Two dance floors (Spanish pop & Electro) Young and stylish customers between 20 and 3 Discount flyers in main gay bars
Address: Ronda de Sant Pere, 19-21 Barcelona Open: Friday and Saturday from 00:00 to 06:0 Metro L1 or L4 @ Urquinaona
www.matineegroup.com
A great festival Special parties in the best clubs Places: l’Atlantida Sitges, Row 14, Dboy...Big animation, performances, great house and dance music Great Djs
CINEMA
Interview Pedro Almodovar
PHOTOGRAPHY
A Tribute to Helmut Newton (1920-2004)
Helmut Newton Fashion Photographer His works have been globally shown in Vogue, and Harper’s Bazaar. He experiments the female body with a sense of sensuality and fetishism.
-DUO
TOUR-
Cart / Stand Promotional purpose Reaching a massive public
-DUO TOURFebruary 5th-6th
March 3rd-8th
Sitges Carnival
Winter Party
Queensday Gay Pride Stadtfest
Miami
Amsterdam Bruxelles
Sitges
April 30th
May June 7th- 12th-13th 16th
Berlin
July 3rd
20th-28th
Gay Pride
XLsior
London
Mykonos
August
Promotion Duo Tour
Short Term Sell in main gay locations and fashionable areas (Europe&USA)
Additional Services DUO Website Annual Subscription (24 euros)
Long Term Create awareness. Sell in places where Fashion magazines such as Vogue are sold in order to compete with them directly. Duo will not be just a gay magazine at this point, it will be fashionable and commercial at the same time
Cristina Cardona Valeria De Luca Tanya Dobrevska Maria Estegneeva
Thank you!