PODIUM
BY MARIA ESTEGNEEVA & TANYA DOBREVSKA
PODIUM BRAND IMAGE
PODIUM BRAND VALUES
EXPENSIVE
QUALITY
POSH
TRUST
DIFFERENT STATUS
LOYALTY
PRODUCTS
PRINTS
499 euros 399 euros
600 euros
1980 euros
LEATHER
LACE
450 euro
550 euros
950 euros
750 euros
150 euro
FLOWERS
GREEK ROMAN INFLUENCE FLUIDITY
1750 euros
1550 euros
500 euros
500 euros
STREGHTS & WEAKNESSES EXCUSIVE STYLE
NEW ON THE MARKET
HUGE TREND IN EASTERN COUNTRIES
NOT SUFFICIENT PENETRATION
BEST QUALITY
NOT ENOUGH RECOGNITION
WIDE TARGET STRONGER INTERACTION WITH CONSUMERS
COMPETITORS: ROBERTO CAVALII VERSACE D&G
TARGET
CUSTOMER PROFILE WOMEN AGE: 19 – 25 ●
BORN TO SHOP
●
HIGH INCOME
●
NO RESPOSIBILITIES
●
HOBBIES: PARTIES NIGHT LIFE SHOPPING MUSIC MAGAZINES TRAVELING
CUSTOMER PROFILE WOMEN AGE: 19 – 25 ●
SHOPPING DRIVERS: TRENDS & PRICES
●
TYPE OF BUYING: IMPULSIVE
●
TYPE OF SERVICE: ATTENDED
CUSTOMER PROFILE WOMEN AGE: 25 -35 ●
ENTER THE WORLD OF RESPONSIBILITIES
●
HIGH INCOME
●
CHANGE & MIX STYLES
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HOBBIES: SPA TENNIS PARTIES SHOPPING THEATRE SPEND TIME WITH FRIENDS
CUSTOMER PROFILE WOMEN AGE: 25 -35 ●
SHOPPING DRIVERS: PRICE & DESIGN & QUALITY
●
TYPE OF BUYING: IMPULSIVE & RATIONAL
●
TYPE OF SERVICE: ATTENDED
CELEBIRITY BRAND IMAGE ●
Russia
●
Janna Friske
●
Singer, movie actress
CELEBRITY BRAND IMAGE ●
Bulgaria
●
Aleks Raeva
●
Singer, movie actress
LOCATION
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EASTERN COUNTRIES
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COUNTRIES: RUSSIA & BULGARIA
●
CAPITALS: MOSCOW & SOFIA PETROVKA STREET
VITOSHKA STREET
M ea s ures •
150 m2
•
1 floor
•
old building
M us ic
MUSIC
http://www.youtube.com/watch?v=KPRxoncWiSA&fea http://www.youtube.com/watch?v=49vjfObVdcY
S ta ff unifo rm
AT M O S P H E R E
I nterio r des ig n ins pira tio ns
I nterio r des ig n •
C O LO R S : g o ld bla c k w hite purple
I nterio r des ig n C eiling / Flo o r
1/21/10
Furniture ins pira tio ns
Furniture •
Furniture item s : s o fa , a rm c ha ir, ta ble, hug e m irro r, c urta ins .
Furniture •
P rints o n the w a lls a nd ta bles w ith a c c es s ories a nd s m a ll deta ils w ith orna m ents
M a nnequins (2) m a nnequins ins ide the s to re M O S T LY in w indow s dis pla y
W indow s dis pla y – C om po s itio n 1
Window display Composition 2
W indow s dis pla y C o m po s itio n 3 Q ueen S a les
W indow s dis pla y s um m er 2010 I ns pira tio n: A nc ient G reec e a nd R o m e
W indow s dis pla y: furniture a nd dec o ra tions
W indow s dis pla y: C o m po s itio n
M erc ha ndis ing s tra te g y W indow s dis pla y s hould be c ha ng ed 7 tim es per yea r. T here w ill be o nly o ne g a rm ent s ize dis pla yed. G a rm ents o n the la tera l dis pla y a re ex po s ed w ith c erta in s pa c e betw een them . A ppro pria te s to re.
a tm o s phere
ins ide
the
THANK YOU !!!