Ka2 Project: Youth Entrepreneurship Education in Hospitality and Tourism

Youth Entrepreneurship Education in Hospitality and Tourism

Asociación de Innovación, Formación y Empleo para el Desarrollo sostenible www.aifed.es aifed@aifed.es Granada, Spain

Social Innovation Centre www.socialinnovation.lv info@socialinnovation.lv Daugmales pagasts, Latvia

Development center Pangeya Ultima www.pangeya.com.ua pangeya.ultima.dc@gmail.com Vinnytsia, Ukraine

Cosvitec Societa Consortile Arl www.cosvitec.it info@cosvitec.eu Napoli,Italy

Gyumri “Youth Initiative Centre” www.yic.am yic@yic.am Gyumri, Armenia

Co-funded by the Erasmus+ Programme of the European Union

www.tourismeducation.eu International Youth Association www.iya.ge info@iya.ge +995 555 696864 Tbilisi, Georgia GEORGIA

SPAIN

LATVIA

UKRAINE

ITALY

ARMENIA

Youth Entrepreneurship Education in Hospitality and Tourism

PROJECT DESCRIPTION

MAIN ACTIVITIES

Youth Entrepreneurship Education in Hospitality and Tourism is a project that aims to provide non-formal training for youngsters in Georgia, Armenia and Ukraine in order to enable them to develop small businesses that make use of the touristic potential of their community.

The project involves partners from six countries: Georgia, Armenia, Ukraine, Spain, Italy and Latvia. The project is co-funded by the Erasmus+ Programme of the European Commission.

Research on the tourism potential of selected regions

The first stage of the project consists in developing a non-formal methodology in the area of tourism entrepreneurship for young people. For this, 24 youth workers coming from the six partner countries will create a non-formal educational program that will develop youngsters’ entrepreneurial competences and will provide them with specific information related to the tourism field. The youth workers will also develop their facilitation skills and in the next stage will deliver this program to youngsters.

In the second stage, over 200 youngsters from Georgia, Armenia and Ukraine, from selected rural areas, will benefit from this educational program. Young people will discover how to link entrepreneurship with tourism and the ability to exploit local potential. Along with the tourism related competences, they will develop critical thinking, proactive behaviours, communication and team working skills.

The third stage of the project is a Youth Exchange that will take place for 8 days in Telavi, Georgia and involve 48 young people with fewer opportunities coming from rural and disadvantaged areas of the six partner countries. The aim is to empower participants to develop sustainable tourism practices and create a space where they will share innovative tourism ideas. The youth exchange offers an original hands-on approach and will develop participants practical abilities, proactive behaviours, creativity and organisational skills. The participants will develop their tourism business ideas during this event.

A booklet with guidelines about how to promote guest houses and hostels on online platforms at international level will be developed. The booklet is addressed to youngsters and will be distributed in local communities in the partner countries and available online on the project website. It will be published in Georgian, Armenian, Ukrainian, Italian, Spanish, Latvian and English languages.

Local training for 200 youngsters in the field of tourism business

Training Course for 24 youth workers

Designing non- formal educational methods on entrepreneurial tourism

Creating a booklet with info on promoting tourist business on online platforms

Youth Exchange for 48 young people from Georgia, Armenia, Ukraine, Latvia, Spain and Italy

BENEFITS FOR THE YOUNGSTERS ATTENDING THE TRAINING Developing entrepreneurial related skills, with a focus on tourism businesses by attending an educational program based on the next topics: • • • • • • • • • •

Local tourism potential Profile of the tourists – know your audience Inter-cultural and cultural awareness Negotiation, building partnership and relations with stakeholders Where and how to find clients, marketing, branding & promotion E-Sales - Booking.com and Airbnb How to discover and create attractive touristic products and services Pricing and budgeting for tourism businesses Guest houses – legal aspects and requirements Where and how to find financial resources? Grant programs, funding schemes

www.tourismeducation.eu