The retailer: • Founded in 1937 Julius Kivowitz in New Bedford, MA. • Was a “no-frills” business, making workwear like heavy-duty pants and corduroy-lined jackets. • Purchased by J. Crew in 2006 • Known as J. Crew’s “cool sister” label.
Artful Cool Sexy Tomboy Unexpected Effortless The dictionary defines it as “requiring or showing little or no effort.” Now that’s how we like to get dressed.
Collaborations
• New York 2002 • Combination of British heritage & modern design. • Today, Marcus Wainwright and David Neville's brand has become synonymous of wearable clothing that innovates classic tailoring with an edgy yet understated New York aesthetic. • Clean silhouettes-redefines urban style • Expert craftsmanship and attention to detail.
“Clothes for a downtown girl, for real girls�
SS 13
FW 14
x
Why? Madewell and rag & bone are both known for their denim so we knew they would be the perfect match. With two opposing aesthetics we were able to create a collection that target customers from both brands would love.
Customer Profile Board Piper Age 28 Location NYC Occupation PR Hobbies photography, reading, & outdoor activities.
Mood Board
Body Shape
Lean
Pear
Introverted Triangle
Assortment: 1st Delivery
Assortment: 1st Delivery Distressed Tee
Flea Market Flare
Leather Jacket
Slim Boy Jean
Slouchy Sweater Dress
XXS-XL
24-32
XXS-XL
24-32
XXS-XL
Cost: $40.25
$125.50
$400.25
$130.50
$120.75
SUG Retail: $95.00
$300.00
$950.00
$325.00
$298.00
Assortment: 2nd Delivery
Assortment: 2nd Delivery Distressed Tee
Denim Jumpsuit
XXS-XL
24-32
Cost: $40.25 SUG Retail: $95.00
Suede Vest
High Riser Skinny
Denim Shearling Jacket
XXS-XL
24-32
XXS-XL
$210.50
$365.25
$124.50
$140.75
$498.00
$875.00
$298.00
$325.00
Competitors
This collection is exclusive to the larger Madewell locations (Atlanta-Lenox, NYC-Soho & 5th Ave, Los AngelesThe Grove etc.) Collection will be available online with additional sizes (short & tall)
First Floor
Second Floor
Store Concept
Registar 1
Denim Bar
Denim Bar
• 3,000 square feet • Madewell x rag & bone merchandise will be displayed on unique racks throughout the store. Registar 2
• The Collection will be double and triple exposed on several displays. • Mannequins will be sporting looks from the collection throughout the store.
Madewell x rag &bone Madewell
Visuals
Denim Labels
All Madewell x rag & bone jeans will be designed and handmade in New York City in the factory that produces rag & bone JEAN.
Hang Tags
Shopping Bags
Marketing
Advertisements
Social Media
Do Well:
Give your denim a second chance
Madewell has recently teamed up with Blue Jeans Go Green™ to turn old denim into housing insulation for those in need. When customers bring in a pair of their jeans they will receive $25 off a pair of jeans.
Madewell x rag & bone jeans will be part of this promotion for a limited time only. All locations will have events in store and community outreach events weekly. Along with $25 off a pair of Madewell jeans, customers will receive special “Do Well� bags.
Thank you!