Maria Reyes & Ellie Kennedy FASM 220
J. Crew is an American specialty retailer, offering an assortment of women’s and men’s apparel and accessories, online and in retail stores. Their products include: swimwear, outerwear, loungewear, wedding wear, bags, jewelry, and shoes.
§ Division within J. Crew Group Inc. § As well as J. Crew Factory, crewcuts, Madewell, Liquor Store, & Ludlow Shop
§ 1989- 1st J. Crew retail store opened § Downtown Manhattan
§ 2011- 1st J. Crew International store opened § Toronto, Ontario
§ 2013- 1st J. Crew flagship store in the UK opened § London, England
§ 2014- Announces plans to open J. Crew brick-andmortar locations in Asia § Starting in Hong Kong, China
Marketing J. Crew markets their brand through their website, catalogue, email marketing, online advertising, and social media.
Target Market
20% off with code SHOPPINGTIME.* Cardmembers, get 25% off with code CARDSHOP & your J.Crew Card.** Don't have one? Apply here. DETAILS MY ACCOUNT
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NEW ARRIVALS FOR WOMEN FOR MEN FOR GIRLS FOR BOYS TODAY: FEBRUARY 19, 2015
STYLE EVERY STYLE ATAT EVERY AGE AGE
Four different women. Four takes our on our Four different women. Fouron takes spring collection. spring collection.
SHOP IDEAS FOR YOUR 20s
LOOKS WE LOVE
With pops of color, plenty of stripes and more…
SHOP IDEAS FOR YOUR 30s
THE ACCESSORIES SHOP
SHOP IDEAS FOR YOUR 40s
Our newest jewelry, shoes, bags and more for spring…
SHOP IDEAS FOR 50+
FOR GUYS: SPRING 10
The most stylish moves you can make this season.
FOR BOYS: LOOKS WE LOVE That glow in the dark!
THE ONCE-A-YEAR WEDDING EVENT
20% off gowns, dresses and more… LET US HELP YOU
THE J.CREW STYLE GUIDE
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Pricing Strategy J. Crew uses a “Price Balancing� strategy, which was introduced in the spring of 2014. The goal of this strategy was to maintain a balance of pricing across the board and better communicating to the customers what they have and why it is worth the price it is.
Competitors
Alani D’Orsay Flat $118.00
Ninah Pump $148.00
Brylee Bootie $228.00
Leather Sandals w/ Track Sole Silk Satin Ankle Strap Flat Sandals Crossover Sandals w/ Metallic Heel $59.90 $139.00 $79.90
ASSORTMENT
Laine suede booties $238.00
Laine leather booties $248.00
Easton suede ankle booties $228.00
Lowell buckle boots $328.00
Elsie pumps $265.00
Marlow mules $158.00
Roxie ankle-tie pump $285.00
Harper leather tassel mules $128.00
Crackle leather d’Orsay flats $158.00
Mirror metallic d’Orsay loafer flat $158.00
Nora calf hair ballet flat $258.00
Cleo suede loafers $150.00
Callista embossed gladiator sandals $168.00
Birkenstock速 Arizona leather sandals $130.00
Cyprus jeweled sandals $158.00
Cyprus calf hair sandals $88.00
J. CREW SIX-MONTH PLAN
J. CREW ASSORTMENT PLAN February
July
Sources § http://www.bloomberg.com/bw/articles/2013-11-27/j-dotcrew-in-britain-fashion-brand-takes-american-styleglobal § http://en.wikipedia.org/wiki/J.Crew § http://www.jcrew.com § http://trackmaven.com/blog/2014/05/j-crews-data-drivenmarketing-approach-fashion/ § http://www.huffingtonpost.com/2014/01/29/j-crew-lowerprices-spring-2014_n_4686720.html
Thank you!