Fruitiger

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Finished Art Assessment 2

JUICE LABEL DESIGN

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Mariam Adra

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00198307T

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Finished Art Assessment 2

RESEARCH ON JUICE LABEL DESIGN

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Finished Art Assessment 2

RESEARCH ON NATURAL JUICE MARKET, COMPETITORS & TARGET MARKET

Similarities

What is most prominent

•Simple, clean and modern •Vibrant and colourful •Personality/dominance in typography. Some typefaces are simplistic while others are display fonts •Fruit vector imagery

•The colour of the juice is most prominent, in contrast with the clear bottle and label.

•Next would be the product logo/label. Whether this is large or minimalistic, it stands out as it is situated in the middle of the bottle, with text that stands out

What stands out •Typography •Very minimalistic front label; most of the time only text. I think the simpler ones stand out more than the ones that are busy. They contrast well on a clear bottle with vibrant juice.

Target Market

Product name and logo •The product name and logo is usually situated on the front only •The back of the bottle is usually a lot busier than the front, packed with all the information •Clear plastic packaging and transparent labels •Rectangular shaped bottles

•Modern, trendy design of the juice bottles and laels aimed at young adults •Larger juice bottles/cartons aimed at families/older.

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Finished Art Assessment 2

RESEARCH ON SWISS MODERNISM + TYPOGRAPHY

American Typewriter Bondoluo Peek

Helvetica Bold Oblique Light

KG Inimitable Original

caviar dreams beauty and the beast

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Finished Art Assessment 2

RESEARCH ON DIE CUTS & EMBELLISHMENTS

Spot UV on orange logo >

Spot UV possibly for black outlines on logo or the black text >

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Finished Art Assessment 2

SKETCHES

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Finished Art Assessment 2

FEEDBACK ON CONCEPT SKETCHES

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]

I decided to digitise the concepts based on the feedback I received on the class message boards.

Concept 1 and 3 (on the following pages) were my initial first choices as I felt they fit the brief, and in response to the research. I decided to also digitise Concept 2 based on the feedback.

I experimented with 3 concepts before I decided on which 2 to stick with.

After digitising each concept I posted them on to the message boards to gain more feedback to help me move forward. The development of these concepts can be seen on the following pages.

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Finished Art Assessment 2

DIGITAL CONCEPT - #1

orange

orange

330mL

330mL

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Finished Art Assessment 2

JUICE BOTTLE MOCK-UP

Transparent label + white vector outlines.

It is possible that a wrap-around label may be more visually appealing Orange section will be die cut + spot UV on logo and text.

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Finished Art Assessment 2

DIGITAL CONCEPT - #2

orange juice.

orange juice.

330mL

330mL

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Finished Art Assessment 2

JUICE BOTTLE MOCK-UP

Swiss-style inspired label Die-cut shapes + Spot UV on logo

Helvetica

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Finished Art Assessment 2

DIGITAL CONCEPT - #3

Die-Cut edges + Spot UV Text

Orange juice 330mL

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Finished Art Assessment 2

ADDITIONAL FEEDBACK

[ ] The additional feedback on my digitised concepts helped me decide on the second concept to present.

In response to the feedback I decided to further experiment with Concept 3. The aim was to settle on a font that was visually appealing whilst fitting to the brief.

The following page shows type experimentations for Concept 3 followed by the 2 completed label designs.

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Finished Art Assessment 2

TYPE EXPERIMENTATION

ORANGE JUICE

Orange Juice

ORANGE

330mL

330mL

330mL

JUICE all natural

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Finished Art Assessment 2

2x CHOSEN CONCEPTS / MOCK UPS

Concept 1

orange 330mL

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Finished Art Assessment 2

2x CHOSEN CONCEPTS / MOCK UPS

Concept 2

ORANGE

JUICE all natural

330mL

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Finished Art Assessment 2

Proposed Proposedproduction Productiontimeline Timeline

Item / task

Estimated time (hours)

Interpreting design brief

1/2 hr

Initial research

5 hrs

Concept development and design

8 hrs

Concept presentation (first stage)

1 hr

Concept revision and refinement

2 hrs

Concept presentation (second stage)

1 hr

Finished art production

1 hr

Client sign-off on finished artwork files

1 hr (client response may take longer) 1 hr

Send finished artwork files to the printer and conduct a press check Delivery of finished product to client

Invoicing of client

0 hrs (may take up to 3 weeks with the printer) 1/2 hr Estimate total time (hours): 21 hrs