portfolio
*D for Design
Mariana CornĂŠlio Cruz Product Design Product-Service Systems Design Graphic Design
Curriculum Vitae
2008 – 2011 Master’s Degree in Product Design Faculty of Architecture Technical University of Lisbon
2005 – 2008 Bachelor’s Degree in Design Faculty of Architecture Technical University of Lisbon
“A sociocultural approach goes through the effort of rationalizing the public’s real needs and acting on it in a steady and responsible way.” Daciano da Costa. Design. Ambiente e Realidade, 1992 [free translation].
Experience in the field
Other occupations
Product and Service Design: Academic works, among which:
Music:
“Escuta” Lakeside resort composed of prefabricated housing, its furniture and services concerning maintenance, cleaning, supply and leisure. “Green Sand”* Reforestation project in the desert of Adrar, Mauritania, to promote sustainable development in the region, according to the Design For Sustainability (D4S) methodology from Delft Technical University. *Group work with Catarina Pacheco and Patrícia Pereira.
“Clave” Master’s thesis where a product-service system for musicians was developed, combining products and services and associating them with various strands of a musician’s life: “work”, “health”, “mobility”, “leisure”, “volunteering” and “family”. Competitions and other unpaid work. Designing Connected Places workshop, (ICSID Torino Word Design Capital 2008). Graphic Design: Academic works. Unpaid wokrs: logos, posters, invitations and flyers (companies, events and individuals). Responsible of the weekly bulletin of a local church. Other qualifications: Autocad (3DStudioMax), SolidWorks (Photoworks) and Rhinoceros (Vray). Adobe Illustrator, InDesign and Photoshop.
Member of the youth choir Pequenos Cantores do Estoril (soloist between 2005-07). Member of the Leal da Câmara Choir, part of Sintra Music Conservatory since 2007. Course of violin at Cascais Music Conservatory since 1994. 1st violin at Adventist Orchestra of Lisbon since April 2007 and artistic co-director since 2012. Conductor and Refounding Member of ArquitecTuna (academic band from FA UTL) from April 2007 to June 2011, currently retaining some formative activity. Conductor of a church choir since 2009. Composing works and arrangements for orchestra, instrumental ensables and voice. Other: Member of Pathfinders (scouts), part of Adventist Youth since 1999. Local club leader since 2010. Participated in severall sports: ballet, acrobatics, volleyball, sailing.
PRODUCT DESIGN
glup Functions: Glass bottle of 33cl for a national brand of natural juices. The base part of the bottle has the shape of a fish tail. While using the bottle the cap is turned up.
Objective: Designed as a proposal for a special edition for the sailing championship at Cascais in 2007, the bottle evokes the marine environment.
June 2006
academic work
1
1. Axonometric view. 2. Top view. 3. Front view.
Listening Spot 2
Functions: providing CDs to listen in a museum shop (3 users, 3 CDs and 3 places for storage).
Objective: Provide a space for fruition of music in a museum shop environment.
October 2007 3
academic work
1
2
Equipment for the Ethnology Museum 3
Functions: Illuminated ceiling: environment illumination Display panel: magnetic structure to display the work done at the workshop.
Objective: Illuminated ceiling: evoke tribal motives and value the light-shade contrast through its shape. Display panel: provide a wide area of exhibition that does not occupy the walls. 4 1. Illumiated ceiling.. 2. Display panel. 3. Panel and Ceiling seen from below. 4. Gathered equipments (illuminated ceiling, display ceiling and table).
January 2008
academic work
H
Corte FF’
G
Detalhe B
A
A’
DET B
G Planta Piso 1 Corte AA’
2DE
B
B’
DET C
F
G’
G
Segundo Projecto Integrado
Apoio de Praia
Projecto de Design II Prof. João Paulo Martins FA UTL | LADesign
Mariana Cruz 10 Julho 2008
1
C
H’
nº 6396
Escala 1:5
22
C’
G’
H’
H
3 D’ E’
Segundo Projecto Integrado
Apoio de Praia
F’
Projecto de Design II Prof. João Paulo Martins FA UTL | LADesign
Mariana Cruz 10 Julho 2008
nº 6396
Escala 1:20
5
Segundo Projecto Integrado
Apoio de Praia
Projecto de Design II Prof. João Paulo Martins FA UTL | LADesign
Mariana Cruz 10 Julho 2008
4
5
nº 6396
Escala 1:20
2
Vista Posterior (portas abertas) F
E
D
A’
A
BEACH SUPPORT
Functions: surfers beach support with 30 lockers, 3 changing rooms and storage for 20 boards. B’
B
C’
C
6
F’
E’ D’
Segundo Projecto Integrado
Apoio de Praia
Projecto de Design II Prof. João Paulo Martins FA UTL | LADesign
Mariana Cruz 10 Julho 2008
nº 6396
Escala 1:20
20
Objective: Kiosk designed for a small area. On the gallery, higher above the sand, the user is invited to contemplation.
1. Section view. G. Gallery. 2. Doors fitting constructive detail. 3. Plan view. 4, 5 e 7. Mockup pictures. 6. Back view. 7
July 2008
academic work
1
3
2
4
5
7
8 9
6
Acelerando/Diminuendo curto
Sequência de 2 módulos curva 45º Sequência de 2 módulos curva 45º
Sequência de 16 módulos-base Sequência de 16 módulos-base
. Tempo binário/ternário . Tonalidade: perceber como estão distribuidas as palhetas . Variações expressivas no tempo e na intensidade do som 2º COMO MONTAR
. Seleccionar o nº de módulos necessários (discriminado no esquema) . Encaixe das plataformas em sequências de cores . Colocação dos pins segundo o esquema providenciado . Inclusão de variações (lombas) . Primeiros passos na composição livre: tablaturas de acordes como base
MUSIC TRAIN
3º CUIDADOS A TER
. Carro e as palhetas . Arrumação . Onde entregar o produto para destruição
Functions: A train that moves on a trail with pins which vibrate the reeds of the train, producing a melody. The pins are placed by the user, enabling customized melodies.
10
Objective:
Projecto #1|Braun Prize
MusicTrain
Promoting experimentation in musical composition and combine the sound of the music box with the toy train, mixing toys nowadays in 4 disuse and originally targeted Sequencia de montagem for boys/girls.
Projecto de Design I Prof. Paulo Maldonado FA UTL | MDesignProduto
Mariana Cruz 10 Dezembro 2008
nº 990682
Escala 1:1
11 1 e 3. Train and trail. 2. Polifonic trail (2 “voices”). 4 e 5. Trail variations. 6, 7 e 8. Drawings of the trail modules. 9. Lomba placed under the track in order to cause variation in time of the music. 10. Inside the train. 11. Assembly sequence of the melody.
January 2008
academic work
2
1
4
3
5
6
Klass Functions: maple for a waiting room with shell of glass fiber composite and structure of molded plywood.
7
Objective: Explore the technologies of molded wood and glass fiber.
1 e 2. Model pictures. 3. 3D model. 4, 5 e 6. Pictures of the construction of the prototype. 7. Lateral view. 8. Exploded view..
8
June 2010
academic work
(with Nelson Tavares and Ver贸nica Guerreiro)
PRODUCT/SERVICE DESIGN
cuing 1
Functions: circular keyboard with two sections – one with separate keys and other with a continuous keyboard – which associates each color to each note of an octave.
Objective: Create a new experience of music composition and comprehension. 2
1. Section view. 2. Axonometric view. 3. Longitudinal section.
3
January 2010
academic work
1
cuing
2
cuing system â‚Ź
Context: Cuing is integrated in a program of social work for young people at risk with 10-18 years, where the focus of the intervention is the music instruction of quality and building team works.
Objective of the system:
Project steps 1. Project implementation in the target group. Structure and organization.
Social integration of groups of young people at risk by promoting a sustainable occupation.
2. Music/instruments production as a form of occupation of free time. 3. Marketing of the music and instruments made in order to maintain a productive activity independently. 4. Expansion of the project to new groups.
1. Silhouette. 2. Open lid.
2
3 1
5
4
ES CU TA palavras sobre รกgua words on water
Functions: lakeside resort with prefabricated housing. 6
Objective: Creating a themed vacation spot, valueing literature and the figure of the storyteller.
1. Plan view. 2, 3 e 4. Constructive details. 5. Front view. 6. Umbrella stand.. 7. Bunk with 4 beds. 7
July 2009
academic work
THE STORYTELLER REVISITED The radio marked an era with the habit of separate a moment of the day to gather the family around the radio to listen. But even before this habit comes the ancient storyteller, whose figure disappeared with the media expansion. With this extinction, extinct is also the ability to know how to tell stories, and speech became largely a utility tool. This project intended to bring back these experiences and to value the
1. Section view of a house cell.
told story, both live and through a stereo (the audiobook). This forgotten habit is then promoted, not only within each house cell but also with events related to literature within the resort and during the high season – with actors and speakers who become storytellers for one night at a social meeting near the water or around the campfire, opened to everyone.
SYSTEM
LOCAL COMMUNITY / ESCUTA
LAKESIDE HOUSING UNIT (CHL)
local community 6
Bunk with 4 beds Couple sofa bed Equiped kitchenette WC Livingroom Deck Diving trapdoor Stereo for audoibooks
RESORT INFRASTRUCTURES
29 touristic house units The community supplies the services needed (mabulant grocery, cleaning, maintenance, touristic guides, storytellers, etc), enjoys the cultural programs and benefits from the infrastructures that don’t need maintenance/supervision. Gets educational services for schools: study visits about literature, water sports, contests for reading aloud, etc.
1 house unit for reception Themed hiking with fitness circuit Floating platforms for water sports support Video surveillance First aids Lifeguard
pratice
play
purchase / exchange
maintenance
ensurance
learn
work
instrument
musician health
family
family
CLAVE
health
musician / family
wellness
more than
mobility
1
extracurricular
volunteering
musical activity
entrepreneurship
leisure
familiar
CLAVE
Children Youngsters Retired/ Pre-retired
External consultancy Firms of products/services
Audience
Funções: clave [clef] is a system organized in six categories with several slopes each. Different industries are integrated in one to optimize resources. There is also a social responsibility towards the community, integrating proactively specific ages in specific activities.
Objective:
CLAVE
Operative knowledge / Theoretical knowledge
Capital
Knowledge/formation
Products/services
Information
Promote musical activity gathering resources related to it, in order to support professional, amateur and student musicians.
Human resources 2
1. Categories and slopes of the system’s products and services. 2. System’s human resources.
May 2011
master’s dissertation
CLAVE
work
pratice
1
Box of an insulating material
Sound barriers (same material as box)
Air Sound Waves
4
2
3
5
CLAVE
Inflatable wall
Air
Insulating floor
Insulation
Functions: inflatable compartment with insulating floor, equiped with an anechoic ventilation system. To pack and store, must deflate and wrap the floor.
Zipper
6
Objective: Reduce the sound that passes through the compartment where the musician works.
1. Location of the project on its category and sloope of the system. 2 e 3. Inflatable compartment. 4. Anechoic air filter. 5. Sistema de arejamento. 6. Ligação entre parede e piso do compartimento. 7. Conjunto arrumado.
7
May 2011
master’s dissertation (project)
GRAPHIC DESIGN
Cascais Music Conservatory.
Conservatório
DE M SICA DE CASCAIS
Av. das Acácias, nº81
2765-389 MONTE-ESTORIL
Nome Próprio Função
Logo and personal card for a music conservatory. The St. Marta Lighthouse (Cascais, Lisbon) was used as an element for regional identity. With stationery and and envelopes.
900 000 000
nome@aaa.aa
April 2008 academic work
Ferreira e Parcelas. Logo for a company of equipments for bakeries and pastries. The design assembles the initials of the two partners in the company. With manual of standards.
Ferreira e Parcelas Equipamentos para padarias e pastelarias
Ferreira e Parcelas Equipamentos para padarias e pastelarias
March 2011 freelance work
Outdoor for a photography exhibition about the floods in Tejo river.
Billboard for the L’Óreal Brandstorm contest. The bottle was also designed from scratch.
April 2009 freelance work
April 2012 colaboration for an academic work
Fernando Cruz
Fernando Cruz
Promoções Técnico-Científicas
unipessoal Lda.
Fernando Cruz Promoções Técnico Científicas. Promoções Técnico-Científicas
unipessoal Lda.
sites.google.com/site/fcptc1/
TLM. +351 919 935 604 FAX +351 214 818 727
Fernando Cruz C.R.O. - Projectos de I&D por contrato Consultores Ind. Farmacêutica
Logo and card for a company of pharmaceutical consultancy. The drawing represents the hardness testing equipment for pills (as a reference to the characteristics of the company). This was an idea of the client. With site and leaflet.
fmcruz@oninetspeed.pt R. Afonso Lopes Vieira, 629 2750-652 CASCAIS ‒ PORTUGAL
Work smart no t
hard
November 2011 freelance work
dr.Fcruz
ruz
cruz
dr.Fcruz
Dr.FCruz dr.Fcruz Logo for a brand of pharmaceutical products.
dr.Fcruz
January 2012
dr.Fcruz
freelance work dr.Fcruz
be.net/marianacorneliocruz marianaccruz@yahoo.com +351
965 762 918