portfolio
D:
Ăš
*D for Design
*D for Design
Mariana CornĂŠlio Cruz Product Design Product-Service Systems Design Graphic Design
Curriculum Vitae
2008 – 2011 Master’s Degree in Product Design Faculty of Architecture Technical University of Lisbon
July 2008
Designing Connected Places workshop, (ICSID Torino Word Design Capital 2008).
2005 – 2008 Bachelor’s Degree in Design Faculty of Architecture Technical University of Lisbon
“A sociocultural approach goes through the effort of rationalizing the public’s real needs and acting on it in a steady and responsible way.” Daciano da Costa. Design. Ambiente e Realidade, 1992 [free translation].
About Mariana
The restless seek
From very soon in her life, Mariana always explored different artistic fields. Music is for sure the most constant branch, which influenced all of her other activities. Therefore, even while during college she kept an active music life wich would influence most of her academic design projects. After college, she worked during about one year as a freelance, doing works mostly on graphic design, although looking for job opportunities in product design. She was then invited to work in a small music school in Algarve, where she would collaborate both in teaching music and designing some identity and promotion elements for 3,5 years, both very fulfilling. She then returned to Lisbon to develop a partnership on a software-based piano curriculum, working on the company’s identity and promotion elements and teaching piano after a formation period. Mariana always used many design thinking resources, although not being able to apply them in all of its extension as it needed a bigger involvement of the staff members than it was possible. But seeing that design was getting less and less space in her life than it should, she now decided to get her design practice back and look for opportunities where her mixed experience can be relevant. Mariana has developed some important skills based on her experience. She finds very rewarding to work within a team and she deeply appreciates her colleagues’ contributes, being this her best way to keep learning. This is also the way she treats her students, engaging them as her team and seeking to reach goals together. She is used to deal with large groups of people and to work with them, managing human relations and expectations and taking the best out of them within a project. She is constantly engaged in different projects related to community development and education, generating ideas with her very alive and active design thinking core.
Mariana had some inspiring teachers during her life and particularly during college, who showed her the importance of preserving the values of good design: respecting people in the first place and the world we live in. Because of that, Mariana’s designs represent a restless seek of the perfect solution. Or, at least, the best possible. Mariana always starts her projects with a comprehensive mapping, with a heavy tendency towards Mies’ dictum “form follows function”. In the beginning, it was quite hard to fulfil that seek for the perfect answer and her works were always too complicated and not so elegant – in such way that one of those great teachers once said to her “You have great ideas, but when it comes to your hands...”. Work in progress! Mariana has progressively been working on respecting beauty and grace of form as a natural result of elegant solutions, not taking her proud precious ideas so seriously. Currently, Mariana is still looking for meaningful projects along with different people, seeking growth and aiming to set good examples through her work.
PRODUCT DESIGN
glup Functions: Glass bottle of 33cl for a national brand of natural juices. The base part of the bottle has the shape of a fish tail. While using the bottle the cap is turned up.
Objective: Designed as a proposal for a special edition for the sailing championship at Cascais in 2007, the bottle evokes the marine environment.
June 2006
academic work
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2
Equipment for the Ethnology Museum 3
Functions: Illuminated ceiling: environment illumination Display panel: magnetic structure to display the work done at the workshop.
Objective: Illuminated ceiling: evoke tribal motives and value the light-shade contrast through its shape. Display panel: provide a wide area of exhibition that does not occupy the walls. 4 1. Illuminated ceiling. 2. Display panel. 3. Panel and Ceiling seen from below. 4. Gathered equipments (illuminated ceiling, display ceiling and table).
January 2008
academic work
H
Corte FF’
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Detalhe B
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G Planta Piso 1 Corte AA’
2DE
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Segundo Projecto Integrado
Apoio de Praia
Projecto de Design II Prof. João Paulo Martins FA UTL | LADesign
Mariana Cruz 10 Julho 2008
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nº 6396
Escala 1:5
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Segundo Projecto Integrado
Apoio de Praia
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Projecto de Design II Prof. João Paulo Martins FA UTL | LADesign
Mariana Cruz 10 Julho 2008
nº 6396
Escala 1:20
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Segundo Projecto Integrado
Apoio de Praia
Projecto de Design II Prof. João Paulo Martins FA UTL | LADesign
Mariana Cruz 10 Julho 2008
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nº 6396
Escala 1:20
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Vista Posterior (portas abertas) F
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BEACH SUPPORT
Functions: surfers beach support with 30 lockers, 3 changing rooms and storage for 20 boards. B’
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Segundo Projecto Integrado
Apoio de Praia
Projecto de Design II Prof. João Paulo Martins FA UTL | LADesign
Mariana Cruz 10 Julho 2008
nº 6396
Escala 1:20
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Objective: Kiosk designed for a small area. On the gallery, higher above the sand, the user is invited to contemplation.
1. Section view. G. Gallery. 2. Doors fitting constructive detail. 3. Plan view. 4, 5 e 7. Mockup pictures. 6. Back view. 7
July 2008
academic work
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Acelerando/Diminuendo curto
Sequência de 2 módulos curva 45º Sequência de 2 módulos curva 45º
Sequência de 16 módulos-base Sequência de 16 módulos-base
. Tempo binário/ternário . Tonalidade: perceber como estão distribuidas as palhetas . Variações expressivas no tempo e na intensidade do som 2º COMO MONTAR
. Seleccionar o nº de módulos necessários (discriminado no esquema) . Encaixe das plataformas em sequências de cores . Colocação dos pins segundo o esquema providenciado . Inclusão de variações (lombas) . Primeiros passos na composição livre: tablaturas de acordes como base
MUSIC TRAIN
3º CUIDADOS A TER
. Carro e as palhetas . Arrumação . Onde entregar o produto para destruição
Functions: A train that moves on a trail with pins which vibrate the reeds of the train, producing a melody. The pins are placed by the user, enabling customized melodies.
10
Objective:
Projecto #1|Braun Prize
MusicTrain
Promoting experimentation in musical composition and combine the sound of the music box with the toy train, mixing toys nowadays in 4 disuse and originally targeted Sequencia de montagem for boys/girls.
Projecto de Design I Prof. Paulo Maldonado FA UTL | MDesignProduto
Mariana Cruz 10 Dezembro 2008
nº 990682
Escala 1:1
11 1 e 3. Train and trail. 2. Polyphonic trail (2 “voices”). 4 e 5. Trail variations. 6, 7 e 8. Drawings of the trail modules. 9. Lomba placed under the track in order to cause variation in time of the music. 10. Inside the train. 11. Assembly sequence of the melody.
January 2008
academic work
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Klass Functions: maple for a waiting room with shell of glass fibre composite and structure of moulded plywood.
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Objective: Exploring technologies of moulded wood and glass fibre.
1 e 2. Model pictures. 3. 3D model. 4, 5 e 6. Pictures of the construction of the prototype. 7. Lateral view. 8. Exploded view..
8
June 2010
academic work
(with Nelson Tavares and Verรณnica Guerreiro)
Rainbow Playground
Functions: A group of playful and safe equipments, full of colour and fantasy themes to stimulate senses, creativity and interaction.
Objective: To recreate the imaginary world of fairies according to the looks of Atelier Rose Bonbon. Requested for Martim Moniz Square (Lisbon).
November 2012
freelance work, not executed
PRODUCT/SERVICE DESIGN
cuing 1
Functions: circular keyboard with two sections – one with separate keys and other with a continuous keyboard – which associates each colour to each note of an octave.
Objective: Create a new experience of music composition and comprehension. 2
1. Section view. 2. Axonometric view. 3. Longitudinal section.
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January 2010
academic work
1
cuing
2
cuing system â‚Ź
Context: Cuing is integrated in a program of social work for young people at risk with 10-18 years, where the focus of the intervention is the music instruction of quality and building team works.
Objective of the system:
Project steps 1. Project implementation in the target group. Structure and organization.
Social integration of groups of young people at risk by promoting a sustainable occupation.
2. Music/instruments production as a form of occupation of free time. 3. Marketing of the music and instruments made in order to maintain a productive activity independently. 4. Expansion of the project to new groups.
1. Silhouette. 2. Open lid.
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ES CU TA palavras sobre รกgua words on water
Functions: lakeside resort with prefabricated housing. 6
Objective: Creating a theme vacation spot, valuing literature and the figure of the storyteller.
1. Plan view. 2, 3 e 4. Constructive details. 5. Front view. 6. Umbrella stand.. 7. Bunk with 4 beds. 7
July 2009
academic work
THE STORYTELLER REVISITED The radio marked an era with the habit of separate a moment of the day to gather the family around the radio to listen. But even before this habit comes the ancient storyteller, whose figure disappeared with the media expansion. With this extinction, extinct is also the ability to know how to tell stories, and speech became largely a utility tool. This project intended to bring back these experiences and to value
1. Section view of a house cell.
the told story, both live and through a stereo (the audio book). This forgotten habit is then promoted, not only within each house cell but also with events related to literature within the resort and during the high season – with actors and speakers who become storytellers for one night at a social meeting near the water or around the campfire, opened to everyone.
SYSTEM
LOCAL COMMUNITY / ESCUTA
LAKESIDE HOUSING UNIT (CHL)
local community 6
Bunk with 4 beds Couple sofa bed Equipped kitchenette WC Living room Deck Diving trapdoor Stereo for audio books
RESORT INFRASTRUCTURES
29 touristic house units The community supplies the services needed (ambulant grocery, cleaning, maintenance, touristic guides, storytellers, etc.), enjoys the cultural programs and benefits from the infrastructures that don’t need maintenance/supervision. Gets educational services for schools: study visits about literature, water sports, contests for reading aloud, etc.
1 house unit for reception Theme hiking with fitness circuit Floating platforms for water sports support Video surveillance First aids Lifeguard
pratice
play
purchase / exchange
maintenance
ensurance
learn
work
instrument
musician health
family
family
CLAVE
health
musician / family
wellness
more than
mobility
1
extracurricular
volunteering
musical activity
entrepreneurship
leisure
familiar
CLAVE
Children Youngsters Retired/ Pre-retired
External consultancy Firms of products/services
Audience
Functions: clave [clef] is a system organized in six categories with several slopes each. Different industries are integrated in one to optimise resources. There is also a social responsibility towards the community, integrating pro actively specific ages in specific activities.
Objective:
CLAVE
Operative knowledge / Theoretical knowledge
Capital
Knowledge/formation
Products/services
Information
Promote musical activity gathering resources related to it, in order to support professional, amateur and student musicians.
Human resources 2
1. Categories and slopes of the system’s products and services. 2. System’s human resources.
May 2011
Master’s dissertation
GRAPHIC DESIGN
P
Albufeira Music Conservatory
conservatรณrio de albufeira
Apartado 2052 | 8200 ALBUFEIRA Contribuinte nยบ.: 503728659
conservatรณrio de albufeira
conservatoriodealbufeira.org secretaria@conservatoriodealbufeira.org
conservatรณrio de albufeira
T 289 588 781 M 919 213 689
Logo and stationary for a music conservatory. The building has a distinctive tower with a bell which was used as an element for regional identity. With stationery.
Apartado 2052 8200 ALBUFEIRA
conservatรณrio de albufeira
September 2013 Project for the same institution
Ferreira e Parcelas. Logo for a company of equipments for bakeries and pastries. The design assembles the initials of the two partners in the company. With manual of standards.
Ferreira e Parcelas Equipamentos para padarias e pastelarias
Ferreira e Parcelas Equipamentos para padarias e pastelarias
March 2011 freelance work
Christmas Concert poster for ConservatĂłrio de Albufeira and Albufeira Rotary Club.
Image for concert event on OCCO’s website. All concerts have a different image.
December 2014 As a designer at the same institution.
June 2017 As a designer at the Cascais & Oeiras Chamber Orchestra
Fernando Cruz
Fernando Cruz
Promoções Técnico-Científicas
unipessoal Lda.
Fernando Cruz Promoções Técnico-Científicas. Promoções Técnico-Científicas
unipessoal Lda.
sites.google.com/site/fcptc1/
TLM. +351 919 935 604 FAX +351 214 818 727
Fernando Cruz C.R.O. - Projectos de I&D por contrato Consultores Ind. Farmacêutica
Logo and card for a company of pharmaceutical consultancy. The drawing represents the hardness testing equipment for pills (as a reference to the characteristics of the company). This was an idea of the client. With site and leaflet.
fmcruz@oninetspeed.pt R. Afonso Lopes Vieira, 629 2750-652 CASCAIS ‒ PORTUGAL
Work smart no t
hard
Sabor
riginal
November 2011 freelance work
Sabor Original Logo for a shop of natural products. February 2013 freelance work
be.net/marianacorneliocruz marianaccruz@yahoo.com +351
965 762 918