Poiana Azuga Resort
Probably the most beautiful mountain project on Prahova Vally
POIANA AZUGA RESORT MASTER PLAN CONCEPT
SLOPES & LIFTS STRONG ELEMENTS TRANSBAIUL ROAD
PRIVATE PUBLIC PARTNERSHIP DEVELOPMENT STAGES EU FUNDING
poiana azuga resort POIANA AZUGA RESORT IS AN AMPLE PROJECT SITUATED ON PRAHOVA VALLEY IN AZUGA CITY, WHICH INTENDS TO TRANSFORM THE AREA INTO ONE OF THE MOST ATTRACTIVE TOURIST REGIONS IN ROMANIA, ALL YEAR ROUND. The tourist complex is to be developed on an approximate area of 140ha, near Sorica and Cazacu ski slopes, which are homologated for international skiing competitions. Azuga is a typical mountain resort, located on the North side of Prahova County, between Sinaia and Predeal International resorts at 140 km north from Bucharest. Due to exceptional potential, the local administration focused all the attention towards tourism development as the main economic activity in this area.
Poiana Azuga is predicted to become the new Pearl of the Carpathians. It consists of modern accommodations, entertainment and lounge centers, cultural, commercial and sports facilities. Poiana Azuga, situated at an altitude of 1,250 meters; surface: 500,000 square meters; surface to be built: 150,000 squared meters. Azuga Park is designed to be a tourist ensemble, comprised of accommodation places and holiday suites for tourists. Azuga Park, situated at an altitude of 900 meters; surface: 50,000 square meters; surface to be built: 30,000 squared meters. Azuga Lake will include a lake and villas all along the lake. Azuga Lake, situated at an altitude of 1,000 meters; surface: 100,000 square meters; surface to be built: 20,000 squared meters.
master plan
concept Winter sports: New slopes, lifts, fun/snow-park, cross country ski runs, free ride area, ski equipment rental, tubing, tobogganing, snowshoe/ winter walking, night skiing, ice skating, curling, children snow park, ice climbing. Summer sports: Hiking, Trekking, Nordic Walking, Mountain-biking trails, climbing, rope course, horse riding, hang-/paragliding, canoeing, bike park, swimming ponds, summer toboggan-run, skate park, tennis, fitness, adventure playgrounds Accommodation: Hotels, tourist villas, apartment buildings, chalets Gastronomy: Diversified gastronomic offer (eg: après ski, mountain huts, ice-/snow-bar, local & international cuisine, level from snack bar to gourmet restaurants) Wellness Club: Beauty, therapy, gym, yoga, etc. Shops: Fashion, beauty, home & leisure, food & wine, seasonal, sports, etc. Events: Sport competitions, concerts, parties, conferences, book/product launch, team building, etc. 4/ 11
lifts&slopes
Two ski slopes cross through Poiana Azuga Resort - same starting and ending point;
Bossy Slope - high difficulty level, 1,331 meters Tudor Slope - medium difficulty level, 1,650 meters
The gondola lift (1,500 meters) travels on the western part of Poiana Azuga, area where the chair lift (421 meters) has its starting point towards the alpine meadow, where both lifts meet.
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strong elements ‣ Poiana Azuga Resort is green field project, a modern concept for a mountain resort, a concept developed by a team of specialists from Romania and abroad. ‣ Poiana Azuga Resort is part of the first stage of development and expansion of the ski area which is a part of the development strategy of Azuga City. ‣ Poiana Azuga Resort is neighboring the existing slopes, hence the Poiana Azuga Resort slopes have the same arrival station with the existing slope Cazacu.
cultural centers, entertainment and relaxation facilities, as well as sports and adventure activities. ‣ The lack of hotel accommodation for tourists, especially during winter, requires the construction of new hotels, cottages, villas etc. The construction of new skiing slopes will increase in the number of tourists and implicitly to a greater demand for accommodation. The development of “après ski” programs will also lead to an influx of tourists in the area.
‣ Poiana Azuga Resort slopes will connect with the existing ski area through Cazacu chairlift.
‣ The Urechea water stream in Poiana Azuga Resort may be the source of mineral water, hydro-energy, breeders trout, recreational lake etc.
‣ Poiana Azuga Resort will be the main attraction of Azuga city, as it will be the place where all winter & summer entertainment will happen for sports and outdoors lovers, leisure and relaxation, as well as business tourism. Poiana Azuga Resort is designed to be a modern mountain resort where guests have the possibility to mix business and pleasure, the resort consisting of business and
‣ Poiana Azuga Resort will be crossed by TRANSBAIUL national road, which continues to the Azuga Alpine Meadow (property of Azuga Mayoralty), and has as main purpose the connection of three important mountain resorts on Prahova Valley, namely Azuga, Busteni and Valea Doftanei. This is a County Council project and is party of Azuga’s development strategy. 6/ 11
Importance One of the three most important mountain roads and the newest of R o m a n i a p a s s e s t h ro u g h “ o u r garden”, Poiana Azuga Resort. The studies show that the number of tourists coming to Azuga will increase by 40%.
TransBAIUL Road About “Transbaiul” Road is a joint project launched by the three local administrations Azuga, Valea Doftanei and Busteni, to complete a trans-alpine road that will connect Prahova Valley to Doftana Valley, passing Baiului Mountains of Bucegi mountains chain. The road is designed to be 38 kilometers long and to make the connection between Azuga, Doftana Valley and Busteni.
“TransBaiul” goes from three different points, in Azuga, Busteni and Doftana Valley, which join the top of Baiului Mountains, near the peak Cazacu. In Azuga the road leaves from the bottom of Cazacu and Sorica slopes, about two kilometers through the Azuga Valley, then turns right on Cazacu Valley, it continues on Mountain Drive (the road that BESTA has built) for 2 kilometers, after which it reaches Urechea Alpine Meadow and goes on to the mountain top, where the three roads intersect.
Objectives The stated purpose of “TransBAIUL” project is to promote mountain tourism. Landscapes, the authors of the project say, are beautiful and ”breathtaking". In addition a large number of tourists, local authorities are hoping to attract investors.
‣Transbaiului Road
‣Mountain Drive
Paul Tudor (Azuga Carpath Project) together with the President of Prahova County Council, the Mayor of Azuga and team inaugurating TransBAIUL Road
By the implementation of Poiana Azuga Resort Master Plan, Azuga City will offer a diversified range of products and services for tourism and will become one of the most attractive European mountain destinations. 7/ 11
public private partnership ‣ European funding can be accessed in partnership with the City Hall (easier than through a company), to develop several objectives: roads, water supply, sewerage systems, other utilities etc. ‣ The City Hall has the possibility to re q u e s t f u n d s f ro m To u r i s m a n d Development Ministry for achieving objectives such as slopes and lifts. ‣ The City Hall has the possibility to request funds from Prahova County Council for implementing some objectives as the road to alpine meadow. ‣ New investors can be attracted in Public Private Partnership for the development of some objectives, such as: "Holliday Village", "Mountain Garden", "Olympic Village" etc. ‣ Various locations can be sold individually (e.g. Central Square, Resort Center, White Horse etc..) to various investors for projects development.
AZUGA CITY HALL CAN BE INVOLVED IN THE PROJECT IN A PUBLIC PRIVATE PARTNERSHIP (PPP). A PARTNERSHIP WITH THE MAYORALTY CAN BE CREATED IN REGARD WITH THE ALPINE MEADOW, SLOPES, PARKING SPACES ETC ‣ Mineral water (supplied by the Urechea Brook crossing the property) is another project to be developed and then sold under the Poiana Azuga brand (the brand name is reserved). Urechea Brook supplied the necessary water for the former Azuga Brewery, the water bunkers still exists on the property. ‣ The mini-hydropower station project or the production of the electric power generated by using the potential offered by Azuga artificial lake, can be sold separately to investors. ‣ Investors have the possibility to enter a Public Private Partnership with the City Hall regarding the parking lot at the bottom of the mountain, which will serve guests going to the tele-gondola. The project involves building a two-story parking lot with a food court and shopping area on top.
development stages
First development stage of the project consists of following facilities: ‣ BOSSY Slope high difficulty level, 1,331 meters long; ‣ TUDOR Slope medium difficulty level, 1,650 meters long; ‣ BESTA Telegondola connecting Azuga Park and Urechea Alpine Meadow; ‣ CAZACU Chair Lift connecting Azuga Park and Cazacu slope; ‣ Service center on Cazacu slope Location: upper station of Cazacu Chair Lift; Facilities: bar and terrace (max. of 50 places).
Second development stage of the project consists of the following tourist objectives:
‣ 4**** hotel Location: in Azuga Park, at the foot of the ski slopes; Capacity: between 150 and 200 rooms; Facilities: conference rooms, restaurants, bars, commercial spaces, a spa and wellness center, sport pro-shop and equipment rental shop for both summer and winter activities. ‣ Mountain chalet / mini hotel Location: on Urechea Alpine Plateau; Capacity: reduced capacity accommodation (aprox. 20 rooms); Future development to international 2** + 3*** level; Facilities: accommodation, restaurant, splendid view etc.
EU funding
Road construction Utilities supply Gas, water, sewage system; Green energy. Slopes construction Construction, nocturnes and snow guns. Lifts construction Gondola, chair lift, tele-ski.
Mini-Hotels construction (up to 20 rooms). Diversified gastronomic offer: e.g. après ski, mountain huts, ice-/snow-bar, local & international cuisine, level from snack bar to gourmet restaurants. The European funding programs cover between 50 and 75% of the volume of the investments.
Poiana Azuga Resort
S.C. AZUGA CARPATH PROJECT S.R.L. 8-10 Serg. Constantin Apostol Street, Sector 6, Bucharest, Romania Phone: 021-413.23.48; Fax: 021-413.23.19 Poiana Azuga Resort FACEBOOK
info@poianaazugaresort.com www.poianaazugaresort.com