Adjacent Competition

ASPIRATIONAL COMPETITORS

Aligning with the heart of the brand, the National Park Service's future competitors are organizations that focus on reintroducing communities to natural and cultural resources through preservation.

Outdoor Afro is a national non-profit network that encourages the African American community to connect with nature through outdoor recreation and conservation in efforts for more inclusivity.

The Boy Scouts of America is a scouting organization and one of the largest youth organizations in the U.S. Although their focus is in service, community engagement, and leadership development, they also provide outdoor adventure programs.

Backcountry is an online retailer that sells clothing and outdoor recreation gear in order to promote the exploration of the outdoors.

California Main Street is a diverse network of communities that aim to revive historical districts while also promoting inclusive transformation-planing.

Caritas Creek is a Catholic Youth Organization Camp (CYO Camp) in the form of a retreat where students spend 5 days participating in environmental education. Their purpose is to help the youth discover the connection with nature and other people.

Outdoor Asian is an organization of Asian American and Pacific Islanders dedicated to building a connection with nature through community in outdoor recreation and the environment.

AllTrails is a fitness and travel mobile app meant to be used for outdoor activities. Their mission is to connect people to the outdoors and adventure while advocating for keeping outdoor spaces clean and safe.

Strava is a mobile service app that focuses on building a community of like-minded sports enthusiasts. It helps track your physical exercise while providing the feature to share with others like social media.

The Nature Connection aims to improve the well-being of individuals and communities by using nature as a healing factor by bringing the outside, inside through plants, animals, and natural materials.

Smithsonian National Museum of Natural History is a natural history museum with a mission to promote understanding of the natural world. It teaches people the history of the planet and how we as humans have interacted with it.