GR604 Visual Strategy Guide National Park Service Rebranding

Page 46

42

V I SUA L S T R AT E G Y G U IDE

A S P I R AT ION A L COMPETITORS

Aligning with the heart of the brand, the National Park Service's future competitors are organizations that focus on reintroducing communities to natural and cultural resources through preservation.

Outdoor Afro is a national non-profit network that encourages the African American community to connect with nature through outdoor recreation and conservation in efforts for more inclusivity.

The Boy Scouts of America is a scouting organization and one of the largest youth organizations in the U.S. Although their focus is in service, community engagement, and leadership development, they also provide outdoor adventure programs.

Backcountry is an online retailer that sells clothing and outdoor recreation gear in order to promote the exploration of the outdoors.

California Main Street is a diverse network of communities that aim to revive historical districts while also promoting inclusive transformation-planing.

Caritas Creek is a Catholic Youth Organization Camp (CYO Camp) in the form of a retreat where students spend 5 days participating in environmental education. Their purpose is to help the youth discover the connection with nature and other people.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.